Wholesale Designer Sunglasses

  • Summer Is Waning – Are You Prepared for Autumn Sales?


    It is no secret that summer is peak season for men's and women's sunglasses. You sell more kid's sunglasses during the summer months, too. But now, summer 2021 is waning. Schools in some southern states are already in session. Almost everyone else goes back after Labor Day. What does that mean to you? It means that it is time to begin preparing for autumn sales. Even though summer is peak season...

  • 5 Customer Service Questions You Should Ask Yourself


    A previous blog post discussed questions you can ask customers so as to improve their future experiences. This post takes that same topic to the next level. It focuses on you and your staff. It seeks to encourage you to think about how you perceive your own customer service efforts. As a long-time provider of wholesale sunglasses, we have had our fair share of growing pains. We strive every day to...

  • 5 Customer Service Questions You Should Ask Your Customers


    Customer service is critical to success regardless of the industry a business is involved in. It is especially important in the retail industry, as customer service is often the defining mark between companies selling similar products. As a sunglasses retailer, you operate in an incredibly competitive business. The fact that you can buy cheap wholesale sunglasses from us isn't going to be enough...

  • 5 Things to Focus on For Summer Sales


    We are all hoping that summer 2021 goes better than last year in terms of retail sales. Even at the wholesale level, we are hoping for a good retail season. We are anticipating a good summer season with many happy returns. Indeed, we think this could be a particularly good year for designer shades in all the classic styles. If you are gearing up for summer sales – and if you're not, you should...

  • Can't Compete Online? Go Where the People Are


    Selling sunglasses online can be tough. Competing against corporate giants like Amazon and Walmart isn't easy. Then again, nothing ever is in retail. But those who win the retail game find ways to compete. You can to. If you are having trouble competing online, here's a suggestion: go where the people are. As wonderful as it is, the online model depends on drawing customers to your site. Yet the...

  • Growing Your Brand: 2021 Is the Year to Try Everything


    Wholesale sunglasses seem like a rather uninteresting business to be involved in. But we have discovered that business is whatever you make it. Turning bulk sunglasses into a product that retailers like means stocking your shelves is an exciting endeavor – partly because of the sunglasses, but mostly because of the challenge! With that in mind, we invite you to consider the following statement...

  • How to Market Sunglasses Outside of Social Media


    A fascinating transition has occurred in retail over the last 5 to 10 years. It involves marketing. We have become so used to cheap and easy social media marketing that we have come to rely on it as a primary means of reaching customers. This is a mistake. The very nature of social media makes it fleeting. What you post today will be irrelevant tomorrow. In fact, what you post in the morning is ...

  • 5 Tips for Blogging About Sunglasses


    In December 2020 we published a blog post challenging readers to consider blogging about sunglasses in 2021. The point is to increase online traffic and boost sales. Blogging is a particularly good tool for doing just that. However, like anything in business, there are tips for writing blog posts that achieve maximum results. That's what this post is about. We don't want to encourage you to blog...

  • Sale or Clearance: What to Do with Post-Christmas Inventory


    By the time you read this post, the holiday shopping season will be almost over. It might even be over if you don't get to reading until January. One way or the other, you are going to be dealing with post-Christmas inventory at the start of the new year. How you deal with that inventory will influence everything from your bottom line to your storage capacity. So let us talk about selling design...

  • Blogging About Sunglasses: Your New Goal for 2021


    Regular readers of our blog know that we publish new posts of this type about twice per month. Some months we might get ambitious and publish more. The point is that we keep our blog updated with new content on a regular basis. We do this for two reasons: to keep search engines happy and to give our customers a reason to visit our site at least a couple of times per month. Are you blogging about s...