Sunglasses with clear lenses were among the hottest summer fashion trends about five years ago. While the trend has faded, clear lens sunglasses are still in demand. Learning how to promote them could make the difference between letting your inventory languish and moving it out the door quickly. At first glance, it would seem as though clear lens sunglasses have no real purpose. But they do. Tra...

Here at Olympic Eyewear, we take great pride in being a distributor of high-quality wholesale sunglasses. We also sell wholesale readers for both men and women. But did you know that we also sell sun readers? And if so, do your customers know about sun readers yet? It's surprising to consider just how many people don't know that sun readers exist. They are a fantastic product more people would p...

Every change in the astrological seasons brings a corresponding change in fashion trends. Fall 2021 is no exception. As we welcome in autumn's cooler temperatures and unique colors, people will adjust their wardrobes accordingly. That includes their sunglasses. As an eyewear wholesaler, we want to help our retailers get ready. We have scoured our sources to see if there is any consensus about eyew...

There are certain styles of sunglasses that seem to always be in style. While other fashion trends come and go, they remain stalwart and steadfast. Aviators and wayfarers immediately come to mind. So do cat eyes. Among the three, cat eyes are the hottest for summer 2020. So what is the appeal of cat eye sunglasses? We think MSN contributor Mia Maguire may have been on to something with a post she ...

The COVID-19 crisis has hit us all. Everyone in the business world has been affected by shutdowns that have effectively stopped most economic activity. As a leading provider of wholesale sunglasses, our business has been affected just like yours. But we are committed to keeping things together and helping our retailers get back on their feet. At this point there is no telling how long the econom...

It is time for all of those annual prognostications about coming trends in sunglasses. We go through this every year for no other reason than to try to figure out what we should stock for the upcoming spring and summer seasons. Sometimes our predictions turn out to be nothing more than folly. Other times they are spot on. We have been doing our own research as well as paying attention to what ot...

Given that we sell so many kinds of sunglasses at wholesale, we pay particular attention to what's hot at any given time. One thing we have noticed in recent months is an interest in rectangular sunglasses. Our wholesale clients want them because their retail customers want them. So, what is the appeal? It is hard to place a finger on just one thing. Like most other designs, people appreciate rect...

Sunglasses represent a unique retail fashion product. Where so many other things in the fashion world change and evolve over time, sunglasses today are pretty much the same as they were in the 1930s, save the introduction of the UV coating we now take for granted. So why is it that we see 'new' designs being released every spring and fall? The answer to that question begins with a basic understa...

The season for summer sunglasses has arrived. Now it's time to analyze all the trend predictions made over the winter and early spring to see which ones are coming to fruition. It is almost like a sporting event. Be that as it may, we want you to know what your customers are actually buying for summer 2018. Below are the hottest summer trends that we are seeing right now. If you need to update you...

Most of us in the sunglasses industry find it hard to get excited about the weather during the winter months. So by the end of February or the beginning of March, we long to hear the weatherman step up and say, "get ready to break out your sunglasses tomorrow." Statements like that are music to our ears. Unless you live in a warm weather climate that actually encourages people to get outdoors du...