Cheap Sunglasses

  • Cheap Sunglasses and the Psychology of Luxury


    It can be tough for a company like ours to convince retailers to buy bulk designer sunglasses. Our brands are not as well-known as Bausch & Lomb, Gucci, and all the rest. And yet, we know from experience that it is possible to apply the psychology of luxury to sell cheap sunglasses that cost a fraction of what consumers would pay for high-end brands. The psychology of luxury is an interestin...