Wholesale Sunglasses Blog

  • Spring Marketing Ideas for Fashion Sunglasses


    By the time February comes to an end we will have made it through two-thirds of the winter season. You know what that means: spring is just around the corner. And with spring comes an up-tick in sales of fashion sunglasses. That is the cycle of the business we are in. If you want to make the most of spring, now is time to start thinking about your marketing plans for the next few months. Those of ...

  • 5 Truisms of Retailing Sunglasses During the Winter


    Retail is a vastly different animal in the winter. In the eyewear sector, particularly where sunglasses are concerned, it is easy to fall into the mindset that sales will be slow until spring. Yet that is not the kind of mindset that is going to help your business continue to grow. Winter is not an off-season for sunglasses. It is just a different season. So embrace it for what it is and go out ...

  • Here's Why You Should Expand Your Inventory of Sunglasses


    It is pretty typical for new dealers just starting to sell Olympic Eyewear sunglasses to start out small. They do not have a lot of money to put into inventory, and they are not quite sure what will actually sell in their area. Fair enough. But at some point, succeeding in this business requires expanding your inventory to include everything from classic aviators to black wayfarers and the lat...

  • Start Preparing Now for Holiday Sales


    Experienced retailers know that October marks the beginning of the third quarter. It also means preparing for holiday sales that will pick up just after Thanksgiving. If you are still kind of new to the retail designer sunglasses game, know that October is one of the most important months for holiday preparations. As wholesalers of designer sunglasses, we have to start planning for the holiday r...

  • Year-End Tax Tips for Retailers of Fashion Sunglasses


    You may not be thinking year-end taxes given that it is only September at the time of this writing, but the end of the year is less than three months away. Making matters worse is the coming holiday season. A month from now you will be starting the busiest retail season of the year. That means you need to start thinking about tax issues now – while you have the time and a clear head. This isn'...

  • 4 Accessories for Wholesale Sunglasses and Why You Should Sell Them


    More than 95% of our inventory consists of wholesale sunglasses. Let's face it, selling wholesale sunglasses has made Olympic Eyewear the company it is today. But we do have a small section of our inventory devoted to accessories. We feel these items are every bit as important as the sunglasses themselves. As a retailer, selling our accessories is an opportunity to both boost your sales and prov...

  • Tips for Addressing Excess Inventory


    As a wholesale sunglasses manufacturer, one thing we definitely don't like to see is excess inventory. We are fairly certain you feel the same way as a retailer. Excess inventory is inventory that is not selling for whatever reason. So what do you do? That depends on your position. We would do things differently, as a wholesaler, than you would do is a retailer. That's because we don't have a re...

  • Hot Sunglasses Trends for Summer 2018


    The season for summer sunglasses has arrived. Now it's time to analyze all the trend predictions made over the winter and early spring to see which ones are coming to fruition. It is almost like a sporting event. Be that as it may, we want you to know what your customers are actually buying for summer 2018. Below are the hottest summer trends that we are seeing right now. If you need to update you...

  • Enhance Your Summer Sales at the Flea Market


    In a business like ours, it is normal for retailers who purchase from us to have multiple ways of turning around and selling the products to customers. Some of our retailers have opened up their own boutiques or mall kiosks. Still others prefer to sell exclusively online. This post is geared toward the latter group. The intent is to encourage them to consider enhancing their summer sales at a lo...

  • 3 Great Locations for Seasonal Eyewear Sales


    We sell a lot of sunglasses in bulk, at wholesale prices, to retailers who sell them year-round. But we also know that some of our customers are seasonal sellers. These are folks who sell sunglasses part time to supplement their full-time jobs. We think that's great. Owning your own business is a wonderful opportunity whether you do it full- or part-time. For many of our part-time sellers, summer ...