Wholesale Sunglasses Blog

In a business like ours, it is normal for retailers who purchase from us to have multiple ways of turning around and selling the products to customers. Some of our retailers have opened up their own boutiques or mall kiosks. Still others prefer to sell exclusively online. This post is geared toward the latter group. The intent is to encourage them to consider enhancing their summer sales at a lo...

We sell a lot of sunglasses in bulk, at wholesale prices, to retailers who sell them year-round. But we also know that some of our customers are seasonal sellers. These are folks who sell sunglasses part time to supplement their full-time jobs. We think that's great. Owning your own business is a wonderful opportunity whether you do it full- or part-time. For many of our part-time sellers, summer ...

Olympic Eyewear has been in business for quite a few years now. Rest assured we did not open our wholesale operation and find instant success overnight. Very few companies do. We built our business slowly, over many months and years. That is the nature of the beast. The same thing applies to retail. If you are an Olympic customer feeling frustrated that your business isn't growing as fast as you...

Most of us in the sunglasses industry find it hard to get excited about the weather during the winter months. So by the end of February or the beginning of March, we long to hear the weatherman step up and say, "get ready to break out your sunglasses tomorrow." Statements like that are music to our ears. Unless you live in a warm weather climate that actually encourages people to get outdoors du...

Discussions of fashion sunglasses almost always turn to glamorous models like the Hadid sisters. Rarely do we speak of fashion sunglasses in the same breath as bearded men. And yet, beards have become quite a quandary for people who try to match facial hair and face shape with sunglasses. The beard has thrown a monkey wrench into the classic relationship between the shape of one's face and the sty...

There have been a number of industry blogs over the last several months addressing the need for affordable sunglasses for budget-minded consumers. Many of the posts include the common thread of Luxottica's dominance of the eyewear market, a dominance that many believe has led to astronomical price increases that have far surpassed the rate of inflation. Reading them got us wondering why so many ...

Our role as a designer and wholesale provider of quality sunglasses requires us to stay abreast of coming trends. We have to be on the cutting edge in the design and manufacturing departments in order to make sure we are ready to go with the styles customers want. With that in mind, things look like they could get interesting in 2018. There is no doubt that eyewear styles are driven by a combina...

There are lots of different business models for selling sunglasses. At Olympic Eyewear, our business model involves offering bulk sunglasses for sale to retailers who turn around and sell them online, in boutiques, at pharmacies, etc. One business model that seems to be growing in popularity is the pop-up shop. Yes, you can make a very good business out of focusing exclusively on pop-ups. By def...

You started a business selling discount sunglasses at a local retail center. Things have been going okay, but your store isn't generating the kind of traffic you were hoping for. What can you do? It sounds like you need a little bit of promotion. You need to give people a reason to come in and check out your discount sunglasses. Retail is a form of business that requires constant promotion. Becaus...

Olympic Eyewear would never turn away a new client looking for inexpensive sunglasses in bulk to stock a brand-new retail enterprise. The market for sunglasses is big enough to accommodate a lot more vendors than are currently active. Still, there is more to succeeding in business than stocking a store with products and then hoping customers will come and buy them. If we had to name the most imp...