Wholesale Sunglasses Blog

  • How to Increase Your Retail Sales without a Formula


    Buying wholesale sunglasses from Olympic Eyewear is just one half of the retail equation. The other half is turning those products into revenue and profit. Simply put, you have to sell what you buy from us. No surprise here. This is retail 101. But what do you do if you find yourself unable to sell your inventory? How can you increase your retail sales? In an effort to help any eyewear retailers...

  • Your Sales Angle: Top Brand Quality at a Better Price


    The Richest website recently ran a story listing the top 13 brands of sunglasses by price. Number 13 on that list was one of the many well-known brands from Luxottica. Its top price point was about $500. By contrast, the number one brand is a Swiss brand that thinks nothing of charging hundreds of thousands of dollars. That got us to thinking about the primary advantage of buying wholesale sunglas...

  • Your Customers Are Looking for Their Style – Do You Carry It?


    Our industry is pretty fickle, isn't it? What's hot for the spring generally doesn't last into the fall. The designer sunglasses people buy to get them through those long summer days on the beach will be set aside when winter's snow starts flying. As a designer of high-quality sunglasses, we do not mind the constantly revolving nature of our business. We hope you don't either. We want to encourage...

  • 4 Things That Drive Our Relationships with Sunglasses


    Sunglasses represent a unique retail fashion product. Where so many other things in the fashion world change and evolve over time, sunglasses today are pretty much the same as they were in the 1930s, save the introduction of the UV coating we now take for granted. So why is it that we see 'new' designs being released every spring and fall? The answer to that question begins with a basic understa...

  • How to Stand Out as a Flea Market Vendor


    One of the things we most appreciate about designer sunglasses is that you can sell them just about anywhere. Sunglasses are one of those consumer-products that seems to always be in demand. So it is no surprise to see vendors selling them at flea markets. We got to thinking about that and wondered how many of the customers who buy our wholesale sunglasses sell as flea market vendors. A flea mar...

  • Fashion Sunglasses and Other Choices for Your Summer Inventory


    The arrival of spring means more sunshine and warmer temperatures to your customers. To you though, spring's arrival means it is time to start planning for summer. You have to be several months ahead to make sure you have the right inventory for each season. Thankfully, you are an Olympic Eyewear customer. We have just the right fashions to set you up for a very profitable summer. We invite you ...

  • Spring is the Season for Wholesale Sunglasses and Pop-Up Shops


    Spring appears to have arrived in most parts of the country. As a wholesaler of designer sunglasses, we know that means an up-tick in business. We also know that spring is the season for pop-up shops in the apparel sector. Combining the spring shopping mentality with pop-up retail could mean big things for you as a seller. Pop-up retail is designed to be both short-lived and trend-based. Note that...

  • Spring Marketing Ideas for Fashion Sunglasses


    By the time February comes to an end we will have made it through two-thirds of the winter season. You know what that means: spring is just around the corner. And with spring comes an up-tick in sales of fashion sunglasses. That is the cycle of the business we are in. If you want to make the most of spring, now is time to start thinking about your marketing plans for the next few months. Those of ...

  • 5 Truisms of Retailing Sunglasses During the Winter


    Retail is a vastly different animal in the winter. In the eyewear sector, particularly where sunglasses are concerned, it is easy to fall into the mindset that sales will be slow until spring. Yet that is not the kind of mindset that is going to help your business continue to grow. Winter is not an off-season for sunglasses. It is just a different season. So embrace it for what it is and go out ...

  • Here's Why You Should Expand Your Inventory of Sunglasses


    It is pretty typical for new dealers just starting to sell Olympic Eyewear sunglasses to start out small. They do not have a lot of money to put into inventory, and they are not quite sure what will actually sell in their area. Fair enough. But at some point, succeeding in this business requires expanding your inventory to include everything from classic aviators to black wayfarers and the lat...