Wholesale Sunglasses Blog

Shipping is the bane of existence for many e-commerce operators. We have heard for years that both wholesale and retail customers want fast and free shipping. That is not necessarily a problem for big-name operators whose annual sales are in the tens of millions of dollars. Offering both isn't so easy for smaller operators. How do you feel about fast and free shipping? Perhaps you are willing to o...

We briefly mentioned flea markets in a recent post discussing interesting ways to supplement online wholesale sunglasses sales. In the days after that post was published, we got to thinking there was a lot more about flea markets we could discuss. Thus, the idea for this post was born. Selling sunglasses at flea markets doesn't have to be complicated or difficult. You just need to know the syste...

Certain eyewear styles could be considered classics that endure the test of time. The aviator style is among them. Since first being introduced more than 80 years ago, consumers have consistently purchased aviators in decent numbers. These days, they have plenty of choices – including the choice between plastic and metal frames. In our search to keep ahead of the current trends in sunglasses, we...

The modern world is all about positivity. We love positive messages that build up and encourage. As for negative messages, not so much. Here's the thing: as an eyewear retailer specializing in designer sunglasses, your bread-and-butter product has built-in positivity. You do not have to manufacture it. If you need proof, just take a look at a week's worth of local weather forecasts. How often ...

Regular Olympic Eyewear customers know that we are not afraid to say we offer men's and women's wholesale sunglasses at affordable prices. We take great pride in being able to supply our customers with inventory that will not break the bank. As a retailer, we hope you have the same mindset. We hope you are not afraid to take advantage of your low prices and good margins. What do we mean by this?...

Your business model relies heavily on buying bulk sunglasses at discount prices and then finding ways to market them to retail customers. Buying wholesale sunglasses is the easy part. You just visit the Olympic Eyewear website, shop a bit, and place an order. Marketing is the harder part. Have you ever considered marketing with consumer education? Consumer education has been a marketing tool in ...

Knowing your ideal customer is a fundamental business principle. You cannot sell goods and services if you don't know to whom you are selling. It is as true in the retail eyewear industry as in any other. So, how well do you know the people who buy shades from you? Below are five types of customers you have probably encountered during your time as a sunglasses retailer. As you read our description...

Among the many reasons retailers purchase wholesale bulk sunglasses from Olympic Eyewear is the fact that we offer low wholesale prices. Our prices are not the only thing that sets us apart, but they are still one of the most important factors retailers need to consider. Why? Because wholesale prices are critical to retailer success. You sell designer sunglasses and accessories. Everything you s...

The wholesale and retail industries have their jargon just like any other. An industry word we hear quite often is 'upselling'. It doesn't much apply to wholesale, although it could, but we hear it a lot in relation to retail sales. Do you know what upselling is? More importantly, do you know why you should be doing it? Upselling and cross-selling are often confused by sales personnel who aren't...

Making sure our customers have access to the inventory they need requires us to pay attention to the latest trends in sunglasses. We have been keeping an eye on things in hopes of anticipating what will work in 2023. The good news for you is that we think we know what will be hot this year. Wholesale sunglasses and wholesale kids' sunglasses both are also considered when considering what the tre...