Wholesale Sunglasses Blog

  • 5 Things to Focus on For Summer Sales


    We are all hoping that summer 2021 goes better than last year in terms of retail sales. Even at the wholesale level, we are hoping for a good retail season. We are anticipating a good summer season with many happy returns. Indeed, we think this could be a particularly good year for designer shades in all the classic styles. If you are gearing up for summer sales – and if you're not, you should...

  • Can't Compete Online? Go Where the People Are


    Selling sunglasses online can be tough. Competing against corporate giants like Amazon and Walmart isn't easy. Then again, nothing ever is in retail. But those who win the retail game find ways to compete. You can to. If you are having trouble competing online, here's a suggestion: go where the people are. As wonderful as it is, the online model depends on drawing customers to your site. Yet the...

  • Don't Be Afraid to Use 'Cheap' As a Selling Point


    We live in a time when marketers try extremely hard to avoid words that might appear to have negative connotations. The thinking is understandable, but it's also misguided. The English language is replete with pseudo-negative words that offer incredible marketing power. 'Cheap' is one such word. Do not be afraid to use it to describe the designer sunglasses you sell. It's true that 'cheap' has n...

  • Growing Your Brand: 2021 Is the Year to Try Everything


    Wholesale sunglasses seem like a rather uninteresting business to be involved in. But we have discovered that business is whatever you make it. Turning bulk sunglasses into a product that retailers like means stocking your shelves is an exciting endeavor – partly because of the sunglasses, but mostly because of the challenge! With that in mind, we invite you to consider the following statement...

  • Why Do People Think Sunglasses Look Cool?


    As a retailer of designer sunglasses, you know your customers think the products you sell are cool. You also know that some people buy sunglasses based solely on how cool they look. Have you ever stopped to question why that is? No one really knows for sure, but scientists have been trying to figure it out for quite some time. In a fascinating Esquire article published in March 2021, contributor...

  • Maybe Ray-Ban Didn't Really Invent Aviator Sunglasses


    Ray-Ban inventing the original aviator sunglasses is the stuff of legends. In fact, just run an internet search on "who invented aviator sunglasses?" and you'll find one site after another giving the credit to Ray-Ban and its former parent company, Bausch & Lomb. But all those sites might be wrong. Yes, they might be wrong. At the risk of killing a sacred cow, it is quite possible that aviat...

  • How to Market Sunglasses Outside of Social Media


    A fascinating transition has occurred in retail over the last 5 to 10 years. It involves marketing. We have become so used to cheap and easy social media marketing that we have come to rely on it as a primary means of reaching customers. This is a mistake. The very nature of social media makes it fleeting. What you post today will be irrelevant tomorrow. In fact, what you post in the morning is ...

  • So, Why Do Your Customers Buy Sunglasses?


    Successful retail comes from knowing your customers. When you know your customers, you know exactly what they are looking for. You can stock the brands and styles they want. But if you don't know them very well, good luck with all of that. So, why do your customers buy sunglasses? Common sense suggests that most purchase decisions are governed by a desire to protect the eyes against UV rays. But a...

  • As Spring Approaches Maintain a Sunny Outlook


    Why do you purchase bulk sunglasses from Olympic Eyewear? Why do you get so excited every time a new line of designer eyewear arrives in the shipping department? Because fashion sunglasses are your thing. You love them enough to have built a business around them. That same sunny outlook you have toward sunglasses is critical to your success in the months ahead. It has been said that sales professi...

  • Sunglasses 2021: Early Predictions on This Year's Fashions


    It's that time of year when we start considering what the coming trends in fashion sunglasses might be. This is an annual exercise for those of us in this business, inasmuch as we have to do our best to anticipate what customers will want well in advance of each selling season. Get it right and we can provide just what our retailers need to keep their customers happy. It is with that in mind that ...