Wholesale Sunglasses Blog

  • The Secret to Marketing Sunglasses to Collectors


    People have lots of reasons for buying new sunglasses. On average, most of us buy a pair every year. Others buy several pairs per year for no other reason than they have trouble not losing or damaging their sunglasses. Interestingly enough, there is an entirely separate group of eyewear purchasers who buy sunglasses because they collect them. A recent Chart Attack piece written by contributor Ma...

  • The Staycation Could Be Your Top Selling Point for Summer 2020


    With a new surge in coronavirus cases occurring all across the U.S., it is looking a lot more likely that this year's vacation season is going to be a bust. People will still take time off from work, but the likelihood of them traveling is pretty slim now. That does not mean your bottom line has to suffer. As a retailer, you can still sell all the latest designer sunglasses if you adapt your marke...

  • Now is a Great Time to Focus on Your Own Brand


    American history is peppered with heroes; men and women who did not allow their circumstances to dictate present or future success. They looked for opportunity even in times when none seemed available. They figured out how to take the cards dealt to them and still produce a winning hand. The retail industry finds itself in a precarious position right now. The economy has taken a beating. We have...

  • Tips for Keeping Things Together during the COVID-19 Crisis


    The COVID-19 crisis has hit us all. Everyone in the business world has been affected by shutdowns that have effectively stopped most economic activity. As a leading provider of wholesale sunglasses, our business has been affected just like yours. But we are committed to keeping things together and helping our retailers get back on their feet. At this point there is no telling how long the econom...

  • How to Promote Sunglasses with Lifestyle Marketing


    Both your company and ours are involved in an industry that relies disproportionately on marketing for success. The truth is that sunglasses have not changed much in the last 20 to 30 years. So we manage to set ourselves apart from the competition primarily by how we market. That is not a bad thing, by the way. Marketing plays a crucial role in business success regardless of industry. Knowing ho...

  • Spring is Coming – Start Getting Ready Now


    We are just weeks away from what is arguably the busiest time of year for selling designer sunglasses. Of course, we are talking about spring. By the time the birds start singing and Easter lilies start blooming, people are dreaming about warmer temperatures and abundant sunshine. You can help make their dreams even better by offering the latest eyewear fashions at great prices. Spring is to us in...

  • Sunglasses for 2020: Top 5 Trends to Watch For


    It is time for all of those annual prognostications about coming trends in sunglasses. We go through this every year for no other reason than to try to figure out what we should stock for the upcoming spring and summer seasons. Sometimes our predictions turn out to be nothing more than folly. Other times they are spot on. We have been doing our own research as well as paying attention to what ot...

  • How to Increase Your Retail Sales without a Formula


    Buying wholesale sunglasses from Olympic Eyewear is just one half of the retail equation. The other half is turning those products into revenue and profit. Simply put, you have to sell what you buy from us. No surprise here. This is retail 101. But what do you do if you find yourself unable to sell your inventory? How can you increase your retail sales? In an effort to help any eyewear retailers...

  • Your Sales Angle: Top Brand Quality at a Better Price


    The Richest website recently ran a story listing the top 13 brands of sunglasses by price. Number 13 on that list was one of the many well-known brands from Luxottica. Its top price point was about $500. By contrast, the number one brand is a Swiss brand that thinks nothing of charging hundreds of thousands of dollars. That got us to thinking about the primary advantage of buying wholesale sunglas...

  • Your Customers Are Looking for Their Style – Do You Carry It?


    Our industry is pretty fickle, isn't it? What's hot for the spring generally doesn't last into the fall. The designer sunglasses people buy to get them through those long summer days on the beach will be set aside when winter's snow starts flying. As a designer of high-quality sunglasses, we do not mind the constantly revolving nature of our business. We hope you don't either. We want to encourage...