Wholesale Sunglasses Blog

  • Why Do People Think Sunglasses Look Cool?


    As a retailer of designer sunglasses, you know your customers think the products you sell are cool. You also know that some people buy sunglasses based solely on how cool they look. Have you ever stopped to question why that is? No one really knows for sure, but scientists have been trying to figure it out for quite some time. In a fascinating Esquire article published in March 2021, contributor...

  • Maybe Ray-Ban Didn't Really Invent Aviator Sunglasses


    Ray-Ban inventing the original aviator sunglasses is the stuff of legends. In fact, just run an internet search on "who invented aviator sunglasses?" and you'll find one site after another giving the credit to Ray-Ban and its former parent company, Bausch & Lomb. But all those sites might be wrong. Yes, they might be wrong. At the risk of killing a sacred cow, it is quite possible that aviat...

  • How to Market Sunglasses Outside of Social Media


    A fascinating transition has occurred in retail over the last 5 to 10 years. It involves marketing. We have become so used to cheap and easy social media marketing that we have come to rely on it as a primary means of reaching customers. This is a mistake. The very nature of social media makes it fleeting. What you post today will be irrelevant tomorrow. In fact, what you post in the morning is ...

  • So, Why Do Your Customers Buy Sunglasses?


    Successful retail comes from knowing your customers. When you know your customers, you know exactly what they are looking for. You can stock the brands and styles they want. But if you don't know them very well, good luck with all of that. So, why do your customers buy sunglasses? Common sense suggests that most purchase decisions are governed by a desire to protect the eyes against UV rays. But a...

  • As Spring Approaches Maintain a Sunny Outlook


    Why do you purchase bulk sunglasses from Olympic Eyewear? Why do you get so excited every time a new line of designer eyewear arrives in the shipping department? Because fashion sunglasses are your thing. You love them enough to have built a business around them. That same sunny outlook you have toward sunglasses is critical to your success in the months ahead. It has been said that sales professi...

  • Sunglasses 2021: Early Predictions on This Year's Fashions


    It's that time of year when we start considering what the coming trends in fashion sunglasses might be. This is an annual exercise for those of us in this business, inasmuch as we have to do our best to anticipate what customers will want well in advance of each selling season. Get it right and we can provide just what our retailers need to keep their customers happy. It is with that in mind that ...

  • 5 Tips for Blogging About Sunglasses


    In December 2020 we published a blog post challenging readers to consider blogging about sunglasses in 2021. The point is to increase online traffic and boost sales. Blogging is a particularly good tool for doing just that. However, like anything in business, there are tips for writing blog posts that achieve maximum results. That's what this post is about. We don't want to encourage you to blog...

  • Sale or Clearance: What to Do with Post-Christmas Inventory


    By the time you read this post, the holiday shopping season will be almost over. It might even be over if you don't get to reading until January. One way or the other, you are going to be dealing with post-Christmas inventory at the start of the new year. How you deal with that inventory will influence everything from your bottom line to your storage capacity. So let us talk about selling design...

  • Blogging About Sunglasses: Your New Goal for 2021


    Regular readers of our blog know that we publish new posts of this type about twice per month. Some months we might get ambitious and publish more. The point is that we keep our blog updated with new content on a regular basis. We do this for two reasons: to keep search engines happy and to give our customers a reason to visit our site at least a couple of times per month. Are you blogging about s...

  • If You're Not Thinking Christmas Sales, It's Time to Start


    Halloween has come and gone. We are now well into November. That means the annual Christmas shopping season has begun. If you are not yet thinking about Christmas sales, it is time to start. The final two months of the year represent a great opportunity for you to really boost your sales revenues. Do not fall into the trap of believing that people are not thinking about sunglasses at this time o...