Wholesale Sunglasses Blog

  • Sunglasses As an Investment in the Eyes, Not the Wallet


    We take immense pride in being able to offer men's and women's wholesale sunglasses at discounted prices. We think prices make a difference in our customer's ability to make money at retail. That being said, MSN recently published a post talking about the world's most expensive sunglasses. The post's final paragraph discusses sunglasses as an investment. Read the article and you will understand ...

  • Helpful Things to Remember During the Holiday Sales Season


    By this time, we suspect you are already well into implementing your holiday sales plans. You have special promos set up, you are looking to grow your email newsletter list, and you have themed your store or website to take advantage of the holidays. You're on the right track. Now we want to share a few more thoughts on holiday sales as they pertain to wholesale sunglasses and designer eyewear. As...

  • Fall Is a Good Time to Remind Customers of Winter UV Rays


    One of your biggest selling points is reminding customers about the dangers posed by UV rays. Protection against UV damage is the whole point of selling sunglasses. It is the main reason you buy bulk sunglasses from us and sell them to your customers. So make UV protection a mainstay of your marketing, even in winter. With fall officially here, it is time to start thinking about winter. Some of yo...

  • Why Suggest Fit-Overs Instead of Prescription Sunglasses


    Within a broader selection of bulk sunglasses for men and women we have a range of fit-over models that are both budget friendly and stylish. They are products designed primarily for your customers who wear prescription lenses. You might think of marketing them as an alternative to prescription sunglasses. Prescription sunglasses are a viable product. Enough prescription lens wearers buy them to...

  • Great Reasons for Wearing Sunglasses Beyond UV Protection


    Marketing wholesale sunglasses at the retail level is all about making that connection with consumers. It is about giving them reasons to buy rather than walk by your store or navigate to another site. The good news is that there are plenty of things to talk about. Obviously, the number one reason for wearing sunglasses is to protect the eyes against UV rays. Also known as ultraviolet rays, they c...

  • Autumn Is Here It's Time for a Pre-Holiday BOGO Sale


    With fall now on the doorstep, we are seeing an up-tick in orders for bulk wholesale sunglasses in advance of the annual holiday shopping season. In short, smart retailers are starting to stock up now on those products they think will be hot once holiday shopping begins. Meanwhile, the BOGO is a great tool for clearing out existing inventory. Here's hoping you are planning for robust holiday sal...

  • Don't Be Afraid of 'Cheap' to Market Your Sunglasses


    The word 'cheap' is one that a lot of businesses try to steer away from when marketing their products. The thinking is that 'cheap' has negative connotations you don't even want your customers thinking about. However, we would like to present the other side of the coin. We don't think you need to be afraid of the word for marketing purposes. As a bulk supplier of wholesale sunglasses, we are ful...

  • Top 5 Characteristics of a Good Wholesale Supplier


    Are you just getting started as a sunglasses retailer? If so, we wish you well. Designer and fashion sunglasses represent an industry with plenty of room for growth. In order to make it work long term though, you are going to need good wholesale suppliers. We will work hard to make Olympic Eyewear your top choice. Be that as it may, we are smart enough to know that most retailers don't buy their...

  • How Are You Using Pictures to Sell More Sunglasses


    Pictures are an integral part of ecommerce. Good luck selling any sunglasses without them. If you have spent any time browsing our website, you've probably noticed we have tons of pictures. Perhaps you have even noticed that the pictures we use, and how we use them, are pretty consistent across our entire site. This is on purpose. So here's a question for you: how are you using pictures to sell ...

  • First Impressions Are Everything in Ecommerce


    Setting up an ecommerce site to sell designer bulk sunglasses is not necessarily difficult from a technical standpoint, especially when you have ecommerce platforms like Shopify and BigCommerce to work with. You pick a template, add your content, and off you go. But publishing an ecommerce site that gets results needs to go beyond the technical stuff. It needs to make a good first impression. Fi...