Making sure our customers have access to the inventory they need requires us to pay attention to the latest trends in sunglasses. We have been keeping an eye on things in hopes of anticipating what will work in 2023. The good news for you is that we think we know what will be hot this year. Wholesale sunglasses and wholesale kids' sunglasses both are also considered when considering what the tre...

The annual holiday shopping season has come to a close. Summer is still a long way off. For those of us in the wholesale sunglasses industry, the first few months of the year tend to be the slower months. But they don't have to be. Now is the time to start developing late winter and early spring promotions. By the time late winter arrives, people are tired of being indoors. They are literally lo...

As a designer eyewear wholesaler, we have the pleasure of welcoming new retailers into the Olympic Eyewear family all the time. We are here to help retailers make the most of their efforts to build and maintain successful businesses. If you are not in the business yet, rest assured there is money to be made. Making money with cheap wholesale sunglasses may not be easy in practice, but it is in p...

A recent New York Times (NYT) article from early November 2022 poses an interesting question in its headline. The headline reads, "Are You Ready for Gas Station Sunglasses?" Author Cassidy George goes on to explain that well-known celebrity models have suddenly embraced a particular style of sunglasses commonly found in gas stations. The style and tone of the piece seems to suggest that sunglass...

Everywhere you look there seems to be bad economic news. Inflation is out of control, gas prices remain high, and it's even more expensive to put food on the table. Well, don't believe the doom and gloom – at least where sunglasses are concerned. Sunglasses are one product that remains hot despite less-than-desirable economic conditions. The U.S. sunglasses market was worth an estimated $3.5 b...

We take immense pride in being able to offer men's and women's wholesale sunglasses at discounted prices. We think prices make a difference in our customer's ability to make money at retail. That being said, MSN recently published a post talking about the world's most expensive sunglasses. The post's final paragraph discusses sunglasses as an investment. Read the article and you will understand ...

By this time, we suspect you are already well into implementing your holiday sales plans. You have special promos set up, you are looking to grow your email newsletter list, and you have themed your store or website to take advantage of the holidays. You're on the right track. Now we want to share a few more thoughts on holiday sales as they pertain to wholesale sunglasses and designer eyewear. As...

One of your biggest selling points is reminding customers about the dangers posed by UV rays. Protection against UV damage is the whole point of selling sunglasses. It is the main reason you buy bulk sunglasses from us and sell them to your customers. So make UV protection a mainstay of your marketing, even in winter. With fall officially here, it is time to start thinking about winter. Some of yo...

Within a broader selection of bulk sunglasses for men and women we have a range of fit-over models that are both budget friendly and stylish. They are products designed primarily for your customers who wear prescription lenses. You might think of marketing them as an alternative to prescription sunglasses. Prescription sunglasses are a viable product. Enough prescription lens wearers buy them to...

Marketing wholesale sunglasses at the retail level is all about making that connection with consumers. It is about giving them reasons to buy rather than walk by your store or navigate to another site. The good news is that there are plenty of things to talk about. Obviously, the number one reason for wearing sunglasses is to protect the eyes against UV rays. Also known as ultraviolet rays, they c...