Wholesale Sunglasses Blog

Customer service is critical to success regardless of the industry a business is involved in. It is especially important in the retail industry, as customer service is often the defining mark between companies selling similar products. As a sunglasses retailer, you operate in an incredibly competitive business. The fact that you can buy cheap wholesale sunglasses from us isn't going to be enough...

We trust you visit the Olympic Eyewear site frequently because you appreciate our many options for wholesale sunglasses. You appreciate our brands and designs. That said, you may have other wholesalers besides us. We get that. It is common for retailers to use multiple wholesalers to keep their inventory fresh and full. We would like to ask a question, though: do you think of your wholesalers as...

We are all hoping that summer 2021 goes better than last year in terms of retail sales. Even at the wholesale level, we are hoping for a good retail season. We are anticipating a good summer season with many happy returns. Indeed, we think this could be a particularly good year for designer shades in all the classic styles. If you are gearing up for summer sales – and if you're not, you should...

Selling sunglasses online can be tough. Competing against corporate giants like Amazon and Walmart isn't easy. Then again, nothing ever is in retail. But those who win the retail game find ways to compete. You can to. If you are having trouble competing online, here's a suggestion: go where the people are. As wonderful as it is, the online model depends on drawing customers to your site. Yet the...

We live in a time when marketers try extremely hard to avoid words that might appear to have negative connotations. The thinking is understandable, but it's also misguided. The English language is replete with pseudo-negative words that offer incredible marketing power. 'Cheap' is one such word. Do not be afraid to use it to describe the designer sunglasses you sell. It's true that 'cheap' has n...

Wholesale sunglasses seem like a rather uninteresting business to be involved in. But we have discovered that business is whatever you make it. Turning bulk sunglasses into a product that retailers like means stocking your shelves is an exciting endeavor – partly because of the sunglasses, but mostly because of the challenge! With that in mind, we invite you to consider the following statement...

As a retailer of designer sunglasses, you know your customers think the products you sell are cool. You also know that some people buy sunglasses based solely on how cool they look. Have you ever stopped to question why that is? No one really knows for sure, but scientists have been trying to figure it out for quite some time. In a fascinating Esquire article published in March 2021, contributor...

Ray-Ban inventing the original aviator sunglasses is the stuff of legends. In fact, just run an internet search on "who invented aviator sunglasses?" and you'll find one site after another giving the credit to Ray-Ban and its former parent company, Bausch & Lomb. But all those sites might be wrong. Yes, they might be wrong. At the risk of killing a sacred cow, it is quite possible that aviat...

A fascinating transition has occurred in retail over the last 5 to 10 years. It involves marketing. We have become so used to cheap and easy social media marketing that we have come to rely on it as a primary means of reaching customers. This is a mistake. The very nature of social media makes it fleeting. What you post today will be irrelevant tomorrow. In fact, what you post in the morning is ...

Successful retail comes from knowing your customers. When you know your customers, you know exactly what they are looking for. You can stock the brands and styles they want. But if you don't know them very well, good luck with all of that. So, why do your customers buy sunglasses? Common sense suggests that most purchase decisions are governed by a desire to protect the eyes against UV rays. But a...