We live in a time when marketers try extremely hard to avoid words that might appear to have negative connotations. The thinking is understandable, but it's also misguided. The English language is replete with pseudo-negative words that offer incredible marketing power. 'Cheap' is one such word. Do not be afraid to use it to describe the designer sunglasses you sell. It's true that 'cheap' has n...

As a retailer of designer sunglasses, you know your customers think the products you sell are cool. You also know that some people buy sunglasses based solely on how cool they look. Have you ever stopped to question why that is? No one really knows for sure, but scientists have been trying to figure it out for quite some time. In a fascinating Esquire article published in March 2021, contributor...

Successful retail comes from knowing your customers. When you know your customers, you know exactly what they are looking for. You can stock the brands and styles they want. But if you don't know them very well, good luck with all of that. So, why do your customers buy sunglasses? Common sense suggests that most purchase decisions are governed by a desire to protect the eyes against UV rays. But a...

Why do you purchase bulk sunglasses from Olympic Eyewear? Why do you get so excited every time a new line of designer eyewear arrives in the shipping department? Because fashion sunglasses are your thing. You love them enough to have built a business around them. That same sunny outlook you have toward sunglasses is critical to your success in the months ahead. It has been said that sales professi...

We are not afraid to market cheap sunglasses to our customers. Why? Because our customers are retailers looking to us to supply them with inexpensive sunglasses at wholesale prices. We sell cheap sunglasses in bulk. It is that simple. But we use the term 'cheap' to denote price. Consumers do not necessarily think the same way. Unfortunately, 'cheap' means multiple things to consumers. Some think...

The COVID-19 crisis has hit us all. Everyone in the business world has been affected by shutdowns that have effectively stopped most economic activity. As a leading provider of wholesale sunglasses, our business has been affected just like yours. But we are committed to keeping things together and helping our retailers get back on their feet. At this point there is no telling how long the econom...

In a business like ours, it is normal for retailers who purchase from us to have multiple ways of turning around and selling the products to customers. Some of our retailers have opened up their own boutiques or mall kiosks. Still others prefer to sell exclusively online. This post is geared toward the latter group. The intent is to encourage them to consider enhancing their summer sales at a lo...

We sell a lot of sunglasses in bulk, at wholesale prices, to retailers who sell them year-round. But we also know that some of our customers are seasonal sellers. These are folks who sell sunglasses part time to supplement their full-time jobs. We think that's great. Owning your own business is a wonderful opportunity whether you do it full- or part-time. For many of our part-time sellers, summer ...

There are lots of different business models for selling sunglasses. At Olympic Eyewear, our business model involves offering bulk sunglasses for sale to retailers who turn around and sell them online, in boutiques, at pharmacies, etc. One business model that seems to be growing in popularity is the pop-up shop. Yes, you can make a very good business out of focusing exclusively on pop-ups. By def...

Olympic Eyewear would never turn away a new client looking for inexpensive sunglasses in bulk to stock a brand-new retail enterprise. The market for sunglasses is big enough to accommodate a lot more vendors than are currently active. Still, there is more to succeeding in business than stocking a store with products and then hoping customers will come and buy them. If we had to name the most imp...