Wholesale Sunglasses Blog

Whether or not you believe style trends are pushed by the fashion industry in order to sell stuff, you cannot deny that trends still exist. We see them in our wholesale sunglasses industry  all the time. Right now, one of the more intriguing trends is quiet luxury. We encourage you to be mindful of that trend as we head into the 2023 holiday shopping season. Quiet luxury is a trend in both fash...

Marketing is a tricky thing in the fashion industry. It goes without saying that some fashion trends are just that. But when it comes to a product like sunglasses, fashion is only one small consideration. A much bigger consideration is eye protection. That leads to the question of discussing sunglasses and cataracts with your customers. Is it appropriate? While we don't doubt that some people ...

A big part of our business is staying up on the latest trends in sunglasses. We need to do it if we hope to provide the products our customers want. That being said, we are curious as to how well your inventory of rectangular sunglasses is selling. We ask because rectangles seem to be the hottest trend in designer eyewear brands right now. Shapes and styles of sunglasses come and go. You have yo...

There was an article recently published on the Carscoops website that got us thinking about brands. Here at OE Sunglasses, we distribute nearly 2-dozen brands of affordable designer sunglasses designed to compete with all the top brands on the market. What makes our  wholesale sunglasses brands so special is affordability. Affordable designer sunglasses represent a product that customers want. ...

Meteorologists are trained scientists. They go to school for many years to learn everything there is to know about weather systems. And yet, how often do we see them discuss the weather by bringing up sunglasses? It's kind of funny when you think about it. The perfect example is a recent weather report featured on a Baton Rouge, LA TV station. Its headline stated, in part: "could be trading th...

You have built a business around purchasing wholesale sunglasses from Olympic and selling them to retail customers. We would be willing to bet that a lot of your customers play golf. That being the case, the sport has some built-in talking points that could help you market the latest designer sunglasses. Do not think of golf as a summer only sport. If you are located in a region in which cold wint...

Olympic Eyewear is known throughout the industry as a leading seller of wholesale designer sunglasses. Retailers like you buy bulk sunglasses from us, then turn around and sell them at retail. We are happy to supply all the latest designs in men's and women's sunglasses. But we do more than sunglasses. We also carry readers and blue light glasses. If you've been hoping to expand your inventory bey...

Given that so much of modern business is conducted online, SEO is pretty much a given for marketers. Even retailers who sell primarily through brick-and-mortar establishments need to maintain an online presence to attract new customers. SEO is still important. In our industry, local SEO is also important. Do you utilize it in your marketing efforts? Local SEO is a form of SEO that focuses mainly...

We cannot tell you how many retailers have come to us over the years to make those first few purchases of bulk designer sunglasses. We have been at this for so long that we've come to expect a certain amount of business from entrepreneurs launching new startups. So many of them see the profit potential built into discount designer sunglasses. We can certainly attest to that profit potential. Eve...

Wholesalers and retailers alike are always looking for creative terms with which they can market their designer sunglasses. In recent years, we have noticed that the term 'vintage' is pretty popular. We've even had customers ask if we sell bulk sunglasses in vintage styles. But what makes a pair of sunglasses truly vintage? That really depends on who you ask. Bulk designer sunglasses come in lot...