Wholesale Sunglasses Blog

  • 2 Ways Your Customers Can Add Some Flash to Fall


    One of our blog posts from August 2021 discussed fall eyewear trends and their emphasis on earth tones. Whenever you are talking earth tones, you're talking muted colors in the orange-red-brown spectrum. So while we still believe the information in that post constitutes sound advice for retailers, don't let the desire to keep up with the latest trends stifle your creativity as a seller of sungla...

  • Earth Tone Colors Lead 2021 Fall Fashion Eyewear Trends


    Every change in the astrological seasons brings a corresponding change in fashion trends. Fall 2021 is no exception. As we welcome in autumn's cooler temperatures and unique colors, people will adjust their wardrobes accordingly. That includes their sunglasses. As an eyewear wholesaler, we want to help our retailers get ready. We have scoured our sources to see if there is any consensus about eyew...

  • Summer Is Waning – Are You Prepared for Autumn Sales?


    It is no secret that summer is peak season for men's and women's sunglasses. You sell more kid's sunglasses during the summer months, too. But now, summer 2021 is waning. Schools in some southern states are already in session. Almost everyone else goes back after Labor Day. What does that mean to you? It means that it is time to begin preparing for autumn sales. Even though summer is peak season...

  • 5 Customer Service Questions You Should Ask Yourself


    A previous blog post discussed questions you can ask customers so as to improve their future experiences. This post takes that same topic to the next level. It focuses on you and your staff. It seeks to encourage you to think about how you perceive your own customer service efforts. As a long-time provider of wholesale sunglasses, we have had our fair share of growing pains. We strive every day to...

  • 5 Customer Service Questions You Should Ask Your Customers


    Customer service is critical to success regardless of the industry a business is involved in. It is especially important in the retail industry, as customer service is often the defining mark between companies selling similar products. As a sunglasses retailer, you operate in an incredibly competitive business. The fact that you can buy cheap wholesale sunglasses from us isn't going to be enough...

  • Do You Think of Your Wholesalers as Business Partners?


    We trust you visit the Olympic Eyewear site frequently because you appreciate our many options for wholesale sunglasses. You appreciate our brands and designs. That said, you may have other wholesalers besides us. We get that. It is common for retailers to use multiple wholesalers to keep their inventory fresh and full. We would like to ask a question, though: do you think of your wholesalers as...

  • 5 Things to Focus on For Summer Sales


    We are all hoping that summer 2021 goes better than last year in terms of retail sales. Even at the wholesale level, we are hoping for a good retail season. We are anticipating a good summer season with many happy returns. Indeed, we think this could be a particularly good year for designer shades in all the classic styles. If you are gearing up for summer sales – and if you're not, you should...

  • Can't Compete Online? Go Where the People Are


    Selling sunglasses online can be tough. Competing against corporate giants like Amazon and Walmart isn't easy. Then again, nothing ever is in retail. But those who win the retail game find ways to compete. You can to. If you are having trouble competing online, here's a suggestion: go where the people are. As wonderful as it is, the online model depends on drawing customers to your site. Yet the...

  • Don't Be Afraid to Use 'Cheap' As a Selling Point


    We live in a time when marketers try extremely hard to avoid words that might appear to have negative connotations. The thinking is understandable, but it's also misguided. The English language is replete with pseudo-negative words that offer incredible marketing power. 'Cheap' is one such word. Do not be afraid to use it to describe the designer sunglasses you sell. It's true that 'cheap' has n...

  • Growing Your Brand: 2021 Is the Year to Try Everything


    Wholesale sunglasses seem like a rather uninteresting business to be involved in. But we have discovered that business is whatever you make it. Turning bulk sunglasses into a product that retailers like means stocking your shelves is an exciting endeavor – partly because of the sunglasses, but mostly because of the challenge! With that in mind, we invite you to consider the following statement...