Wholesale Sunglasses Blog

Sunglasses with clear lenses were among the hottest summer fashion trends about five years ago. While the trend has faded, clear lens sunglasses are still in demand. Learning how to promote them could make the difference between letting your inventory languish and moving it out the door quickly. At first glance, it would seem as though clear lens sunglasses have no real purpose. But they do. Tra...

Here at Olympic Eyewear, we take great pride in being a distributor of high-quality wholesale sunglasses. We also sell wholesale readers for both men and women. But did you know that we also sell sun readers? And if so, do your customers know about sun readers yet? It's surprising to consider just how many people don't know that sun readers exist. They are a fantastic product more people would p...

Retailers are always looking for ways to boost sales. Whether you are trying to sell cheap sunglasses or the most expensive jewelry money can buy, sales are the life blood of retail. Anything you can do to increase them year-on-year is a good. With that in mind, we would like to recommend an old retail strategy known as visual merchandising. Visual merchandising is practiced by all the world's m...

Competing in the modern era requires having an online presence. But just building a website alone is not enough. People need to find your website whether you are selling sunglasses or shoes. They cannot buy your sunglasses if they can't find your site. Enter SEO. There are many effective SEO strategies you should be utilizing, including guest posting. Guest posts don't get enough attention from a ...

Marketing is a key aspect of any retail business. Designer sunglasses are no exception. And these days, digital marketing is where it's at. If you are not winning the digital marketing game, you're not competing very effectively against other retailers. In light of that, here is a question for you: how much do your customers know about sunglasses? The question is relevant if you understand how v...

Marketing is always tricky business. You have to walk the fine line between reaching customers with helpful messaging and making your messages so sales oriented that customers are turned off. Getting it right is not always easy. However, it is hard to go wrong by offering customers helpful tips – especially when these come from reputable sources. We have come up with some eyewear shopping tips y...

It is an annual rite of passage experienced every summer: losing a favorite pair of sunglasses. It happens every year. Your neighbor will spend a ton of money on a pair of high-end designer sunglasses from a company like Oakley, only to find himself in tears when they go missing. Meanwhile, your coworker will not realize how much she loves her Prada shades until she can't find them. We are all abo...

The holidays have long been over. Valentine's day is in the rear-view mirror, as is President's Day. That can only mean one thing: spring is on the doorstep. With every new spring season there is an opportunity to reach a whole new set of customers looking for the designer sunglasses your retail operation is known for. Are you ready for the annual spring rush? Here's hoping you already have your...

It goes without saying that the most successful marketers in the internet age utilize every available tool, including social media. Yet social media has its limits. It can only do so much for your business, and only if you know how to use it. That leads to a question that will form the basis of this post: how social is your social media strategy? Here at Olympic Eyewear, our business model estab...

The process of getting consumer goods into the hands of actual consumers is lengthy and somewhat complicated. Where wholesale sunglasses are concerned, it starts with the manufacturers who make all the parts. Those parts then have to be assembled before being packaged and put into the supply chain. It could be months before a pair of sunglasses actually makes it to a retailer's shelf. As a ret...