Wholesale Sunglasses

  • What Your Customers Want When Looking for Hiking Sunglasses


    We have reached that time of year when long summer days spent soaking up the sun on a sandy beach are giving way to hiking trips in the mountains and along nature trails. As such, now is also the time that your customers will start looking for new pair of sunglasses for hiking. But what are they actually looking for? Run a quick internet search on 'hiking sunglasses' and take a look at what come...

  • 2 Ways Your Customers Can Add Some Flash to Fall


    One of our blog posts from August 2021 discussed fall eyewear trends and their emphasis on earth tones. Whenever you are talking earth tones, you're talking muted colors in the orange-red-brown spectrum. So while we still believe the information in that post constitutes sound advice for retailers, don't let the desire to keep up with the latest trends stifle your creativity as a seller of sungla...

  • Do You Think of Your Wholesalers as Business Partners?


    We trust you visit the Olympic Eyewear site frequently because you appreciate our many options for wholesale sunglasses. You appreciate our brands and designs. That said, you may have other wholesalers besides us. We get that. It is common for retailers to use multiple wholesalers to keep their inventory fresh and full. We would like to ask a question, though: do you think of your wholesalers as...

  • Don't Be Afraid to Use 'Cheap' As a Selling Point


    We live in a time when marketers try extremely hard to avoid words that might appear to have negative connotations. The thinking is understandable, but it's also misguided. The English language is replete with pseudo-negative words that offer incredible marketing power. 'Cheap' is one such word. Do not be afraid to use it to describe the designer sunglasses you sell. It's true that 'cheap' has n...

  • Growing Your Brand: 2021 Is the Year to Try Everything


    Wholesale sunglasses seem like a rather uninteresting business to be involved in. But we have discovered that business is whatever you make it. Turning bulk sunglasses into a product that retailers like means stocking your shelves is an exciting endeavor – partly because of the sunglasses, but mostly because of the challenge! With that in mind, we invite you to consider the following statement...

  • The Staycation Could Be Your Top Selling Point for Summer 2020


    With a new surge in coronavirus cases occurring all across the U.S., it is looking a lot more likely that this year's vacation season is going to be a bust. People will still take time off from work, but the likelihood of them traveling is pretty slim now. That does not mean your bottom line has to suffer. As a retailer, you can still sell all the latest designer sunglasses if you adapt your marke...

  • Tips for Keeping Things Together during the COVID-19 Crisis


    The COVID-19 crisis has hit us all. Everyone in the business world has been affected by shutdowns that have effectively stopped most economic activity. As a leading provider of wholesale sunglasses, our business has been affected just like yours. But we are committed to keeping things together and helping our retailers get back on their feet. At this point there is no telling how long the econom...

  • How to Promote Sunglasses with Lifestyle Marketing


    Both your company and ours are involved in an industry that relies disproportionately on marketing for success. The truth is that sunglasses have not changed much in the last 20 to 30 years. So we manage to set ourselves apart from the competition primarily by how we market. That is not a bad thing, by the way. Marketing plays a crucial role in business success regardless of industry. Knowing ho...

  • Start Getting Ready Now for Selling Designer Sunglasses


    We are just weeks away from what is arguably the busiest time of year for selling designer sunglasses. Of course, we are talking about spring. By the time the birds start singing and Easter lilies start blooming, people are dreaming about warmer temperatures and abundant sunshine. You can help make their dreams even better by offering the latest eyewear fashions at great prices. Spring is to us in...

  • Your Sales Angle: Top Brand Quality at a Better Price


    The Richest website recently ran a story listing the top 13 brands of sunglasses by price. Number 13 on that list was one of the many well-known brands from Luxottica. Its top price point was about $500. By contrast, the number one brand is a Swiss brand that thinks nothing of charging hundreds of thousands of dollars. That got us to thinking about the primary advantage of buying wholesale sunglas...