Wholesale Sunglasses

Marketing is always tricky business. You have to walk the fine line between reaching customers with helpful messaging and making your messages so sales oriented that customers are turned off. Getting it right is not always easy. However, it is hard to go wrong by offering customers helpful tips – especially when these come from reputable sources. We have come up with some eyewear shopping tips y...

It goes without saying that the most successful marketers in the internet age utilize every available tool, including social media. Yet social media has its limits. It can only do so much for your business, and only if you know how to use it. That leads to a question that will form the basis of this post: how social is your social media strategy? Here at Olympic Eyewear, our business model estab...

The process of getting consumer goods into the hands of actual consumers is lengthy and somewhat complicated. Where wholesale sunglasses are concerned, it starts with the manufacturers who make all the parts. Those parts then have to be assembled before being packaged and put into the supply chain. It could be months before a pair of sunglasses actually makes it to a retailer's shelf. As a ret...

Every now and again we field inquiries from retailers who are looking to add designer sunglasses to their stores. Sunglasses are not their main gig, but they realize the value of adding them to existing inventory. If this scenario describes why you are visiting the Olympic Eyewear website, we want to welcome you aboard. As a provider of wholesale sunglasses, we take great pride in giving retailers...

It's all hands on deck as you and your staff navigate the annual Christmas shopping season. As good as the season has hopefully been for you, January is on its way. Feel free to take the first few days to catch your breath. But after that, it will be time to get back to work. There are some important tasks you would do well to complete before the calendar turns to February. Tasks typically compl...

While the rest of the world is still thinking about the 2021 holiday season, retailers are already thinking about 2022. In light of that, you may be getting ready to order inventory you plan to sell from now through late winter. As always, it helps to stay ahead of the game in terms of styles and models. We are keeping an ear to the ground with the goal of helping our retailers stay on point. Over...

We have reached that time of year when long summer days spent soaking up the sun on a sandy beach are giving way to hiking trips in the mountains and along nature trails. As such, now is also the time that your customers will start looking for new pair of sunglasses for hiking. But what are they actually looking for? Run a quick internet search on 'hiking sunglasses' and take a look at what come...

One of our blog posts from August 2021 discussed fall eyewear trends and their emphasis on earth tones. Whenever you are talking earth tones, you're talking muted colors in the orange-red-brown spectrum. So while we still believe the information in that post constitutes sound advice for retailers, don't let the desire to keep up with the latest trends stifle your creativity as a seller of sungla...

We trust you visit the Olympic Eyewear site frequently because you appreciate our many options for wholesale sunglasses. You appreciate our brands and designs. That said, you may have other wholesalers besides us. We get that. It is common for retailers to use multiple wholesalers to keep their inventory fresh and full. We would like to ask a question, though: do you think of your wholesalers as...

We live in a time when marketers try extremely hard to avoid words that might appear to have negative connotations. The thinking is understandable, but it's also misguided. The English language is replete with pseudo-negative words that offer incredible marketing power. 'Cheap' is one such word. Do not be afraid to use it to describe the designer sunglasses you sell. It's true that 'cheap' has n...