Sunglass Marketing

A fascinating transition has occurred in retail over the last 5 to 10 years. It involves marketing. We have become so used to cheap and easy social media marketing that we have come to rely on it as a primary means of reaching customers. This is a mistake. The very nature of social media makes it fleeting. What you post today will be irrelevant tomorrow. In fact, what you post in the morning is ...

In December 2020 we published a blog post challenging readers to consider blogging about sunglasses in 2021. The point is to increase online traffic and boost sales. Blogging is a particularly good tool for doing just that. However, like anything in business, there are tips for writing blog posts that achieve maximum results. That's what this post is about. We don't want to encourage you to blog...

As a retailer, you make your money by purchasing bulk sunglasses at wholesale prices only to turn around and sell them at retail. It is a great business model. But here's a secret: you don't have to limit your sales to sunglasses alone. In fact, we encourage retailers to find creative ways to sell more inventory by adding to what they offer. In the era of coronavirus, there are plenty of cross-s...

People have lots of reasons for buying new sunglasses. On average, most of us buy a pair every year. Others buy several pairs per year for no other reason than they have trouble not losing or damaging their sunglasses. Interestingly enough, there is an entirely separate group of eyewear purchasers who buy sunglasses because they collect them. A recent Chart Attack piece written by contributor Ma...