Retailers who purchase men's and women's sunglasses in bulk from Olympic Eyewear have plenty of options for turning around and selling them. We're guessing some of our retailers sell on Amazon. That's a good choice as Amazon is clearly the world's leading ecommerce operation. But selling on Amazon does come with some strings. It is possible to make a good living selling sunglasses on Amazon. In ...

Retail can be a fickle dance partner, to say the least. As a supplier of women's and men's wholesale sunglasses, we also know that economic slowdowns capable of affecting retail affect wholesale as well. When people are not buying from you, you aren't buying from us. It is that simple. But it's possible to keep things moving along even when sales aren't so brisk. We cannot offer you a black-and-...

The modern world is all about positivity. We love positive messages that build up and encourage. As for negative messages, not so much. Here's the thing: as an eyewear retailer specializing in designer sunglasses, your bread-and-butter product has built-in positivity. You do not have to manufacture it. If you need proof, just take a look at a week's worth of local weather forecasts. How often ...

Knowing your ideal customer is a fundamental business principle. You cannot sell goods and services if you don't know to whom you are selling. It is as true in the retail eyewear industry as in any other. So, how well do you know the people who buy shades from you? Below are five types of customers you have probably encountered during your time as a sunglasses retailer. As you read our description...

The wholesale and retail industries have their jargon just like any other. An industry word we hear quite often is 'upselling'. It doesn't much apply to wholesale, although it could, but we hear it a lot in relation to retail sales. Do you know what upselling is? More importantly, do you know why you should be doing it? Upselling and cross-selling are often confused by sales personnel who aren't...

The annual holiday shopping season has come to a close. Summer is still a long way off. For those of us in the wholesale sunglasses industry, the first few months of the year tend to be the slower months. But they don't have to be. Now is the time to start developing late winter and early spring promotions. By the time late winter arrives, people are tired of being indoors. They are literally lo...

As a designer eyewear wholesaler, we have the pleasure of welcoming new retailers into the Olympic Eyewear family all the time. We are here to help retailers make the most of their efforts to build and maintain successful businesses. If you are not in the business yet, rest assured there is money to be made. Making money with cheap wholesale sunglasses may not be easy in practice, but it is in p...

Everywhere you look there seems to be bad economic news. Inflation is out of control, gas prices remain high, and it's even more expensive to put food on the table. Well, don't believe the doom and gloom – at least where sunglasses are concerned. Sunglasses are one product that remains hot despite less-than-desirable economic conditions. The U.S. sunglasses market was worth an estimated $3.5 b...

By this time, we suspect you are already well into implementing your holiday sales plans. You have special promos set up, you are looking to grow your email newsletter list, and you have themed your store or website to take advantage of the holidays. You're on the right track. Now we want to share a few more thoughts on holiday sales as they pertain to wholesale sunglasses and designer eyewear. As...

Sunglasses with clear lenses were among the hottest summer fashion trends about five years ago. While the trend has faded, clear lens sunglasses are still in demand. Learning how to promote them could make the difference between letting your inventory languish and moving it out the door quickly. At first glance, it would seem as though clear lens sunglasses have no real purpose. But they do. Tra...