You have built a business around purchasing wholesale sunglasses from Olympic and selling them to retail customers. We would be willing to bet that a lot of your customers play golf. That being the case, the sport has some built-in talking points that could help you market the latest designer sunglasses. Do not think of golf as a summer only sport. If you are located in a region in which cold wint...

Given that so much of modern business is conducted online, SEO is pretty much a given for marketers. Even retailers who sell primarily through brick-and-mortar establishments need to maintain an online presence to attract new customers. SEO is still important. In our industry, local SEO is also important. Do you utilize it in your marketing efforts? Local SEO is a form of SEO that focuses mainly...

Wholesalers and retailers alike are always looking for creative terms with which they can market their designer sunglasses. In recent years, we have noticed that the term 'vintage' is pretty popular. We've even had customers ask if we sell bulk sunglasses in vintage styles. But what makes a pair of sunglasses truly vintage? That really depends on who you ask. Bulk designer sunglasses come in lot...

Unless you are one of those sellers who operate exclusively online, you need to find a way to appropriately display the discount designer sunglasses you purchase from Olympic Eyewear. From aviator to butterfly and wayfarer sunglasses, how you display your wares makes a difference. We typically recommend sunglasses display cases or towers. A good starting point is recognizing the fact that there ...

Retailers who purchase men's and women's sunglasses in bulk from Olympic Eyewear have plenty of options for turning around and selling them. We're guessing some of our retailers sell on Amazon. That's a good choice as Amazon is clearly the world's leading ecommerce operation. But selling on Amazon does come with some strings. It is possible to make a good living selling sunglasses on Amazon. In ...

Retail can be a fickle dance partner, to say the least. As a supplier of women's and men's wholesale sunglasses, we also know that economic slowdowns capable of affecting retail affect wholesale as well. When people are not buying from you, you aren't buying from us. It is that simple. But it's possible to keep things moving along even when sales aren't so brisk. We cannot offer you a black-and-...

The modern world is all about positivity. We love positive messages that build up and encourage. As for negative messages, not so much. Here's the thing: as an eyewear retailer specializing in designer sunglasses, your bread-and-butter product has built-in positivity. You do not have to manufacture it. If you need proof, just take a look at a week's worth of local weather forecasts. How often ...

Knowing your ideal customer is a fundamental business principle. You cannot sell goods and services if you don't know to whom you are selling. It is as true in the retail eyewear industry as in any other. So, how well do you know the people who buy shades from you? Below are five types of customers you have probably encountered during your time as a sunglasses retailer. As you read our description...

The wholesale and retail industries have their jargon just like any other. An industry word we hear quite often is 'upselling'. It doesn't much apply to wholesale, although it could, but we hear it a lot in relation to retail sales. Do you know what upselling is? More importantly, do you know why you should be doing it? Upselling and cross-selling are often confused by sales personnel who aren't...

The annual holiday shopping season has come to a close. Summer is still a long way off. For those of us in the wholesale sunglasses industry, the first few months of the year tend to be the slower months. But they don't have to be. Now is the time to start developing late winter and early spring promotions. By the time late winter arrives, people are tired of being indoors. They are literally lo...