Sunglass Marketing

  • Don't Believe the Doom and Gloom Sunglasses Are Still Hot


    Everywhere you look there seems to be bad economic news. Inflation is out of control, gas prices remain high, and it's even more expensive to put food on the table. Well, don't believe the doom and gloom – at least where sunglasses are concerned. Sunglasses are one product that remains hot despite less-than-desirable economic conditions. The U.S. sunglasses market was worth an estimated $3.5 b...

  • Helpful Things to Remember During the Holiday Sales Season


    By this time, we suspect you are already well into implementing your holiday sales plans. You have special promos set up, you are looking to grow your email newsletter list, and you have themed your store or website to take advantage of the holidays. You're on the right track. Now we want to share a few more thoughts on holiday sales as they pertain to wholesale sunglasses and designer eyewear. As...

  • How to Promote Clear Lens Sunglasses


    Sunglasses with clear lenses were among the hottest summer fashion trends about five years ago. While the trend has faded, clear lens sunglasses are still in demand. Learning how to promote them could make the difference between letting your inventory languish and moving it out the door quickly. At first glance, it would seem as though clear lens sunglasses have no real purpose. But they do. Tra...

  • How to Market Sunglasses Outside of Social Media


    A fascinating transition has occurred in retail over the last 5 to 10 years. It involves marketing. We have become so used to cheap and easy social media marketing that we have come to rely on it as a primary means of reaching customers. This is a mistake. The very nature of social media makes it fleeting. What you post today will be irrelevant tomorrow. In fact, what you post in the morning is ...

  • 5 Tips for Blogging About Sunglasses


    In December 2020 we published a blog post challenging readers to consider blogging about sunglasses in 2021. The point is to increase online traffic and boost sales. Blogging is a particularly good tool for doing just that. However, like anything in business, there are tips for writing blog posts that achieve maximum results. That's what this post is about. We don't want to encourage you to blog...

  • Selling in the Era of Corona: Pairing Sunglasses with Masks


    As a retailer, you make your money by purchasing bulk sunglasses at wholesale prices only to turn around and sell them at retail. It is a great business model. But here's a secret: you don't have to limit your sales to sunglasses alone. In fact, we encourage retailers to find creative ways to sell more inventory by adding to what they offer. In the era of coronavirus, there are plenty of cross-s...

  • The Secret to Marketing Sunglasses to Collectors


    People have lots of reasons for buying new sunglasses. On average, most of us buy a pair every year. Others buy several pairs per year for no other reason than they have trouble not losing or damaging their sunglasses. Interestingly enough, there is an entirely separate group of eyewear purchasers who buy sunglasses because they collect them. A recent Chart Attack piece written by contributor Ma...