Sunglass Marketing

The wholesale and retail industries have their jargon just like any other. An industry word we hear quite often is 'upselling'. It doesn't much apply to wholesale, although it could, but we hear it a lot in relation to retail sales. Do you know what upselling is? More importantly, do you know why you should be doing it? Upselling and cross-selling are often confused by sales personnel who aren't...

The annual holiday shopping season has come to a close. Summer is still a long way off. For those of us in the wholesale sunglasses industry, the first few months of the year tend to be the slower months. But they don't have to be. Now is the time to start developing late winter and early spring promotions. By the time late winter arrives, people are tired of being indoors. They are literally lo...

As a designer eyewear wholesaler, we have the pleasure of welcoming new retailers into the Olympic Eyewear family all the time. We are here to help retailers make the most of their efforts to build and maintain successful businesses. If you are not in the business yet, rest assured there is money to be made. Making money with cheap wholesale sunglasses may not be easy in practice, but it is in p...

Everywhere you look there seems to be bad economic news. Inflation is out of control, gas prices remain high, and it's even more expensive to put food on the table. Well, don't believe the doom and gloom – at least where sunglasses are concerned. Sunglasses are one product that remains hot despite less-than-desirable economic conditions. The U.S. sunglasses market was worth an estimated $3.5 b...

By this time, we suspect you are already well into implementing your holiday sales plans. You have special promos set up, you are looking to grow your email newsletter list, and you have themed your store or website to take advantage of the holidays. You're on the right track. Now we want to share a few more thoughts on holiday sales as they pertain to wholesale sunglasses and designer eyewear. As...

Sunglasses with clear lenses were among the hottest summer fashion trends about five years ago. While the trend has faded, clear lens sunglasses are still in demand. Learning how to promote them could make the difference between letting your inventory languish and moving it out the door quickly. At first glance, it would seem as though clear lens sunglasses have no real purpose. But they do. Tra...

A fascinating transition has occurred in retail over the last 5 to 10 years. It involves marketing. We have become so used to cheap and easy social media marketing that we have come to rely on it as a primary means of reaching customers. This is a mistake. The very nature of social media makes it fleeting. What you post today will be irrelevant tomorrow. In fact, what you post in the morning is ...

In December 2020 we published a blog post challenging readers to consider blogging about sunglasses in 2021. The point is to increase online traffic and boost sales. Blogging is a particularly good tool for doing just that. However, like anything in business, there are tips for writing blog posts that achieve maximum results. That's what this post is about. We don't want to encourage you to blog...

As a retailer, you make your money by purchasing bulk sunglasses at wholesale prices only to turn around and sell them at retail. It is a great business model. But here's a secret: you don't have to limit your sales to sunglasses alone. In fact, we encourage retailers to find creative ways to sell more inventory by adding to what they offer. In the era of coronavirus, there are plenty of cross-s...

People have lots of reasons for buying new sunglasses. On average, most of us buy a pair every year. Others buy several pairs per year for no other reason than they have trouble not losing or damaging their sunglasses. Interestingly enough, there is an entirely separate group of eyewear purchasers who buy sunglasses because they collect them. A recent Chart Attack piece written by contributor Ma...