Wholesale Sunglasses Blog

  • Why Suggest Fit-Overs Instead of Prescription Sunglasses


    Within a broader selection of bulk sunglasses for men and women we have a range of fit-over models that are both budget friendly and stylish. They are products designed primarily for your customers who wear prescription lenses. You might think of marketing them as an alternative to prescription sunglasses. Prescription sunglasses are a viable product. Enough prescription lens wearers buy them to...

  • Great Reasons for Wearing Sunglasses Beyond UV Protection


    Marketing wholesale sunglasses at the retail level is all about making that connection with consumers. It is about giving them reasons to buy rather than walk by your store or navigate to another site. The good news is that there are plenty of things to talk about. Obviously, the number one reason for wearing sunglasses is to protect the eyes against UV rays. Also known as ultraviolet rays, they c...

  • Autumn Is Here It's Time for a Pre-Holiday BOGO Sale


    With fall now on the doorstep, we are seeing an up-tick in orders for bulk wholesale sunglasses in advance of the annual holiday shopping season. In short, smart retailers are starting to stock up now on those products they think will be hot once holiday shopping begins. Meanwhile, the BOGO is a great tool for clearing out existing inventory. Here's hoping you are planning for robust holiday sal...

  • Don't Be Afraid of 'Cheap' to Market Your Sunglasses


    The word 'cheap' is one that a lot of businesses try to steer away from when marketing their products. The thinking is that 'cheap' has negative connotations you don't even want your customers thinking about. However, we would like to present the other side of the coin. We don't think you need to be afraid of the word for marketing purposes. As a bulk supplier of wholesale sunglasses, we are ful...

  • Top 5 Characteristics of a Good Wholesale Supplier


    Are you just getting started as a sunglasses retailer? If so, we wish you well. Designer and fashion sunglasses represent an industry with plenty of room for growth. In order to make it work long term though, you are going to need good wholesale suppliers. We will work hard to make Olympic Eyewear your top choice. Be that as it may, we are smart enough to know that most retailers don't buy their...

  • How Are You Using Pictures to Sell More Sunglasses


    Pictures are an integral part of ecommerce. Good luck selling any sunglasses without them. If you have spent any time browsing our website, you've probably noticed we have tons of pictures. Perhaps you have even noticed that the pictures we use, and how we use them, are pretty consistent across our entire site. This is on purpose. So here's a question for you: how are you using pictures to sell ...

  • First Impressions Are Everything in Ecommerce


    Setting up an ecommerce site to sell designer bulk sunglasses is not necessarily difficult from a technical standpoint, especially when you have ecommerce platforms like Shopify and BigCommerce to work with. You pick a template, add your content, and off you go. But publishing an ecommerce site that gets results needs to go beyond the technical stuff. It needs to make a good first impression. Fi...

  • How to Promote Clear Lens Sunglasses


    Sunglasses with clear lenses were among the hottest summer fashion trends about five years ago. While the trend has faded, clear lens sunglasses are still in demand. Learning how to promote them could make the difference between letting your inventory languish and moving it out the door quickly. At first glance, it would seem as though clear lens sunglasses have no real purpose. But they do. Tra...

  • Do Your Customers Know About Sun Readers Yet?


    Here at Olympic Eyewear, we take great pride in being a distributor of high-quality wholesale sunglasses. We also sell wholesale readers for both men and women. But did you know that we also sell sun readers? And if so, do your customers know about sun readers yet? It's surprising to consider just how many people don't know that sun readers exist. They are a fantastic product more people would p...

  • How to Use Visual Merchandising to Increase Your Sales


    Retailers are always looking for ways to boost sales. Whether you are trying to sell cheap sunglasses or the most expensive jewelry money can buy, sales are the life blood of retail. Anything you can do to increase them year-on-year is a good. With that in mind, we would like to recommend an old retail strategy known as visual merchandising. Visual merchandising is practiced by all the world's m...