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First Impressions Are Everything in Ecommerce

Jul 13, 2022 Olympic Eyewear


Setting up an ecommerce site to sell designer bulk sunglasses is not necessarily difficult from a technical standpoint, especially when you have ecommerce platforms like Shopify and BigCommerce to work with. You pick a template, add your content, and off you go. But publishing an ecommerce site that gets results needs to go beyond the technical stuff. It needs to make a good first impression. First impressions are everything in ecommerce.

Customers landing on your site for the first time will form an impression within the first few seconds of arrival. It will not take long for them to scan your homepage and decide whether they like what they see. So if you want to be successful, you need to make sure that this first impression blows them away.

First Thing’s First

The first thing we recommend for designing an ecommerce site that gets results is to not do the design work yourself. Even though ecommerce platforms make it easy to get up and running with templates, there is a lot of creative genius that goes into creating a good first impression. Unless you have experience in web design and graphic development, perhaps you should leave that creative work to someone else.

We get the fact that you want to get up and running without spending a lot of money. You want to buy bulk sunglasses at wholesale prices so you can immediately start turning a profit. Fair enough. But once your business is making money, consider having your site redesigned by a professional.

Keep Things Simple

Ecommerce is essentially digital retail online. With that in mind, think about your favorite brick-and-mortar stores. What do they all have in common? They keep things simple. You are not bombarded by tons of signage. You do not have sales associates standing over your shoulder and constantly telling you to buy. And on that rare occasion you do find yourself in a cluttered store with heavy-handed associates, you likely make for the door quickly.

Take that same approach with your ecommerce site. Keep the design simple. Do not bombard your customers with endless pop ups and calls to action. Give them the ability to browse your sunglasses in a relaxed, casual way – just as if you were running a brick-and-mortar store.

Choose a Comfortable Color Scheme

Be sure to choose a comfortable color scheme for your ecommerce site. A comfortable scheme is one that is easily readable and doesn't strain the eyes. A white background is almost always the best choice, complemented by black text. Accent colors should complement one another. Nothing too intense, or the colors may be difficult to look at against the white background.

Products Take Center Stage

The one thing to never forget about your site is that your products should take center stage. You are selling designer bulk sunglasses for men, women, and kids. There should be no mistake about that. Every page on your site should in some way point your customers to your products. Even your blog posts.

Also, do your best to create messaging that ties your products to a specific lifestyle. Let's face it, sunglasses are pretty basic items. So what you really want to do is sell a lifestyle that goes along with designer sunglasses. Create a good lifestyle image and you will create a good first impression.

Remember that it only takes a few seconds for customers to form an impression about your website. Make sure that first impression is a good one. If you don't know how, it is worth spending money on professional services. Doing things right will pay off in the long run.

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