Tips for Selling Wholesale Sunglasses

Aug 03, 2015 Olympic Eyewear


Once a business has purchased a variety of inventory that includes wholesale sunglasses, businesses need to focus on turning profits. Depending upon how companies want to develop business plans, there are several options for selling wholesale designer sunglasses. Highlighted below are several locations for successfully selling bulk sunglasses.

  • Street Fairs
  • Concerts
  • Sporting Events
  • City, County and State Fairs
  • Carnivals
  • Parades
  • Flea Markets
  • Parking Lots
  • Mall Kiosks
  • Boat Shows
  • Convenience Stores
  • Gift Stores
  • Gas Stations
  • Saturday Farmers' or Art Markets

Sunglass entrepreneurs can even consider selling at multiple locations, such as kiosks during the week and markets on the weekend, expanding their potential marketplaces. Low price, high quality sunglasses are always in high demand.

The presentation of sunglasses is crucial, as it grabs customers' attention and lures them in. For example, fairs and festivals generally require traveling displays that are easy to move. These displays come in a variety of styles, including wheeled suitcases and folding display trays. For permanent locations, companies may wish to consider floor models, countertop displays or rotating models.

When starting a business, it is important to select a business name, a platform, top-quality wholesale sunglasses and a reputable wholesale vendor, such as Olympic Eyewear.

When selecting a name, choose something catchy, unique and not complicated. This name should not be complicated and needs to be easy for customers to remember. It will need to be registered at three levels – state, municipal and federal.  State is excellent for targeting small regions, while municipal is excellent for cities. Federal provides the best level of protection for servicemarks or trademarks.

Inventory must be stored in a dry, clean and odor-free area. As businesses continue to grow, a storage area will provide the best area for storing sunglasses. Business owners can succeed with hard work, budgeting and research.

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