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What to Know Before Selling Sunglasses Online

Dec 31, 2023 Olympic Eyewear


You have come to our website because you have a fantastic business idea that we can help you with. You are planning to buy bulk sunglasses from Olympic Eyewear and then sell them online. As a distributor of wholesale sunglasses, we are behind you 100%. But before you jump, make sure you have considered every angle.

There is good money to be made selling designer sunglasses for men and women online. Indeed, we sell men's and women's wholesale sunglasses to online retailers of all sizes and stripes. But we also know that there is a lot that goes into successful online sales.

It would be impossible for us to cover every detail of running an online business, but we can summarize the most important things you need to think about by presenting you with three questions to ask before you get started. And by the way, your answers to these questions matter.

1. Where are you going to sell?

You have come up with a great plan to sell designer sunglasses online. But where are you going to sell them? Are you planning to build your own website complete with a unique domain name? Or perhaps you plan to use an out-of-the-box ecommerce solution like Shopify. Amazon and eBay are also on the table.

This could very well be the most important question to ask and answer before you do anything else. Each option comes with its own needs and requirements. Each one requires different things from you.

If you want your own website with a unique domain name, you either need to build it yourself or hire someone to do it for you. Should you choose to go with a packaged ecommerce solution, you will have less to build but a lot to learn about the platform. And if you go with something like Amazon or eBay, there are rules to abide by. These are all things that you need to know ahead of time.

2. What are you going to sell?

Deciding to sell designer sunglasses is fine, but do you have a particular type you are interested in? If you don't know why this question is important, spend some time browsing the Olympic Eyewear inventory. We have a ton of styles, shapes, and colors that could potentially appeal to an endless audience.

Some of the retailers who buy bulk sunglasses from us prefer to focus on products for athletes and lovers of the great outdoors. Others are more focused on the fashionista crowd. It is important that you decide what you're going to sell and to whom you are going to sell it. And this leads directly to the third and final question.

3. Who makes up my target audience?

Every business has a target audience. That is not to say the customers outside of this targeted group cannot buy a company's products or services. Rather, it is to say the company's primary focus is on that core target group. What is that group for you?

Maybe you prefer to target the Gen Z audience. Perhaps you are after families more likely to buy multiple pairs of sunglasses for men, women, and children. You might even be after the crowd that wants the look and feel of high-end designer sunglasses without the high price tag. Knowing your target audience will help you define your inventory and focus your marketing efforts.

If you are looking to launch a brand-new online sunglasses store, we will support you with high quality sunglasses at wholesale prices. Just be sure to think things through and take your time. A slow and steady approach usually wins the day.

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