We mention this so that we can propose to you what we think would be a fun and interesting promotion, a promotion that could help you sell more sunglasses. Here it is – run a contest asking your customers to submit the strangest ways they have created a need to buy new sunglasses.

In essence, you want to gather as many crazy sunglasses stories as you can. The customer whose story puts the biggest smile on your face wins. The prize could be a brand-new pair of sunglasses of the winner's choosing.

Dropping Them in the Water

We have all heard stories about sunglasses being dropped in the water. You might have a bunch of friends out fishing when one of them gets careless and sends his shades into the drink. It's a pretty common story among people who spend a lot of time on the water. But let us take it one step further.

Here's betting that some of your customers love cruising. Have you ever wondered how many of them have lost their sunglasses while peeking over the railing on the lido deck? Think about it. A customer is enjoying a day at sea when a stiff wind comes up and sends her hat and sunglasses flying. Somewhere between the Bahamas and Puerto Rico, those sunglasses will be spotted by a recreational boater who will wonder what happened.

Sunglasses and Cars

A significant portion of the bulk designer sunglasses we sell go to people who use them mainly when they are driving. Unfortunately, sunglasses and cars do not have a very good history together. There are lots of ways to lose or damage a pair of sunglasses in the context of driving.

How many people take off their sunglasses and set them on the roof of the car to briefly look at a phone notification? A person can get so engrossed in whatever is on his phone that he climbs into the car, closes the door, and drives off without remembering his sunglasses.

Sunglasses left in the glovebox or center console are often victims of heavier objects laid on top. End of life comes by way of a brutal crushing underneath the weight of an owner's manual. Oh, the cruelty of it all.

Misplacing Sunglasses

Yet another way people create the need to buy new sunglasses is misplacing a current pair. You meet friends at a local cafe for lunch. You share some drinks, a lot of laughs, and an hour or two of blissfully ignoring the outside world. Unfortunately, that bliss turns into sunglasses left on the table after lunch.

Sunglasses get misplaced at work, at friends' houses, and just about anywhere else a person might go. They are left on the beach and at the hotel pool. Sunglasses are left behind at churches, beauty salons, shopping centers, and even auto repair shops.

Between breaking, misplacing, and otherwise losing control of one's sunglasses, there are lots of ways our shades die. And with every death is the need to buy a new pair. We know. We sell a lot of wholesale sunglasses to retailers like you. So why not have some fun with it and ask your customers for their wildest sunglasses stories?

One of our roles as a wholesale supplier of bulk sunglasses for men, women, and children is to provide the widest range of inventory we can. A wide range helps you, as a retailer, provide exactly the styles your customers are after. Regardless of the season, they need sunglasses that protect their eyes no matter what they happen to do outdoors.

Always Start With UV Protection

It goes without saying that UV protection is the highest priority. It doesn't matter whether a customer enjoys spending her days poolside or hitting the links. We all wear sunglasses to protect our eyes against damaging UV rays. Protecting eyes should be your top priority as an eyewear retailer.

We recommend not settling for sunglasses rated below UV 400. Some cases might call for UV 300 products, but UV 400 sunglasses block all ultraviolet rays.

It might be a good idea to remind your customers from time to time that lens color has nothing to do with UV protection. The protective UV filter built into a modern pair is actually transparent. Lens color matters in terms of blocking direct sunlight in determining clarity of vision, but it has nothing to do with blocking UV rays.

Polarized Lenses

Some of your customers are definitely going to want polarized lenses. Right off the top we are thinking about boaters, anglers, and skiers. Wherever exposure to reflected light is excessive, polarized lenses do the trick. They protect against glare resulting from reflected light.

Polarized lenses give you yet another opportunity to educate your customers. Polarization can be accomplished either horizontally or vertically. This is why a person might not be able to read his phone screen while wearing sunglasses. But here's a fun little trick: if a person cannot see his phone screen with his sunglasses on, simply rotating the screen should solve the problem.

Larger Sunglasses

Some of your customers might prefer to engage in activities requiring larger sunglasses. For example, spending several hours at the pool or on the beach is great for soaking up the sun, but it could be bad for the eyes if a person's sunglasses are too small.

Larger frames offer more protection all around the eyes. Some of your customers might even prefer wraparounds for sunbathing. The more coverage a pair of sunglasses offers, the better they are for protecting both the eyes and the delicate skin around them.

You Can Be a Hero

As a bulk supplier of men's and women's sunglasses, we do well when you do well. To that end, we like to help retailers be better at what they do. We recommend working on becoming a hero in the eyes of retail customers. How do you do that? By taking good care of them.

You can be a hero by, among other things, educating your customers about all things related to sunglasses. Find a way to educate them about UV rays and the harm they cause. Educate them about polarization and coverage. Educate them on how to choose the right pair based on activity.

Your ability to sell designer sunglasses rests on how well you communicate with customers. Likewise, we publish these blog posts as a means of communicating with you. Together, we can make sure your customers have the sunglasses they need.

As a wholesale supplier of men's and women's sunglasses in bulk, we are ready to help you stock your shelves in anticipation of the summer travel season. You know your customers best. You know what styles and shapes they want. You tell us what you need, and we will provide it at fantastic wholesale prices.

Check Out the Latest Trends 

Before you place your next order for wholesale sunglasses, spend some time researching the latest trends. Check out the latest style magazines and websites. Take a look at what the designers are promoting for the upcoming season. Once you know the trends, you will know what your customers are likely to want heading into the summer.

Of course, basic wayfarers and aviators are always in style. You are going to want a good selection of men's and women's sunglasses with polarized lenses. But as for styles, shapes, and colors, the only way to know for sure what is going to be hot this summer is to do your research.

Carefully Consider Your Pricing

A big advantage of working with us as your primary wholesale supplier of designer sunglasses is price. We sell for less so that you can, too. But that Being said, you have customers with different budgetary needs. Some are willing to spend a bit more while others want to keep things as affordable as possible. We say all of that to say this: consider your summer pricing carefully.

Summer is a high-demand season for designer sunglasses. You have more opportunity to expand your margin this time of year. But don't forget your biggest advantage as a sunglasses retailer: the ability to give your customers outstanding quality for less. Price your sunglasses accordingly.

Run That Summer Sale

Send your summer sales into overdrive with a carefully planned and orchestrated summer sale. Again, you know your customers best. Perhaps the best way to go is a BOGO. Or maybe you have built up quite a sizable loyalty program. Summer would be a great time to reward your loyal customers with significant savings at the register.

One way or another, customers love a sale. We recommend running your summer sale just before school ends for the year. That is when families really start ramping up summer travel plans. That's when mom and dad are looking to get out of the office and start traveling by car, plane, and even boat.

Make Sure You're Fully Stocked

While you are thinking of all the other things pertaining to summer sales, don't forget one of the fundamentals of retail: keeping enough stock on hand. We know. It's a balancing act. You don't want so much stock that you're left with excess at the end of the summer season. You also don't want too little. Nothing is worse than running a summer sale and not having enough stock to support at.

OE Sunglasses has all the men's and women sunglasses you'll need for summer. Take a look at our inventory and then place your order. We have something for everyone – every style, every color, and every price point.

Here's hoping your summer season is fantastic. You have the designer sunglasses your customers want. Now get those products into their hands.

As you know, fashion designers and stylists consider face shape among many other criteria when coming up with new designs. Face shape is important regardless of who your wholesale supplier of bulk sunglasses might be. Your customers want to know how your products will look on their faces. Some may ask you for advice based on what to buy.

Six Basic Face Shapes

Though people rarely have perfectly shaped faces that never change for a lifetime, there are some general categories under which different face shapes are grouped. Essentially, there are six of them. Here they are:

1. Oval.
2. Round.
3. Square.
4. Oblong/Rectangular.
5. Diamond.
6. Heart.

Face shape is a combination of face structure (jawbone and cheeks), hairline, and chin. As such, a person's face shape could change with a new hairstyle. Likewise, a man's face shape could look one way clean shaven and another way with a beard or goatee. This is why it is so important to understand basic face shapes and how they apply to sunglasses.

Measuring the Face

We don't get asked much about how to measure face shape in our capacity as a sunglasses wholesaler. But as a retailer, you might get the question from time to time. Fortunately, measuring face shape is not difficult. A consumer looking to figure out her face shape based on actual measurements would need to measure three things:

1. Face Width – First is face width. This is measured by going from cheekbone to cheekbone. Using a tailor's tape measure, one end is placed just under the eye at the top of the cheekbone. It runs across the face to the same point on the other side.
2. Face Length – Measuring face length starts with placing the tape measure at the center of the hairline on the forehead. The tape measure runs down the nose all the way to the bottom of the chin.
3. Jaw Line – Finally, measuring the jawline begins with placing the tape measure just below one ear at the very end of the jawbone. The tape measure is run underneath the chin to the same point on the other side.

With these three measurements in place, it is possible to sketch the shape of one's face on a piece of paper. Looking in the mirror and comparing what is seen against the sketch reconciles the two images and should clearly point to the shape of the person's face.

As a retailer, you might be able to separate yourself from the competition by helping customers measure their faces. Obviously, doing so would be a business decision. But helping people understand face shape could also help them make a more informed decision about their sunglasses.

Different Styles of Sunglasses for Different Face Shapes

Needless to say that there are different styles of sunglasses for different face shapes. The idea behind matching face shape with sunglasses style is to create a complementary aesthetic. Your customers don't want sunglasses that amplify flaws or even overemphasize the shape of one's face. They also do not want sunglasses that stick out because they contrast so much from natural shape.

Here at OE Sunglasses, we sell wholesale sunglasses for men, women, and children in a variety of shapes and styles. We have exactly what your customers need regardless of face shape.

As a wholesale sunglasses distributor, we look forward to spring's arrival every year. The change in seasons is obviously good for our business. But it is also good for yours. You can trust us when we say that we want you to succeed. When retail sunglasses sell, we both win!

Prime Targets for Spring Sales

We have no way of knowing your prime targets for women's wholesale sunglasses and men's wholesale sunglasses. But we do know there are certain audiences that are more easily targeted for spring sales. Near the top of the list are families with travel plans.

Spring is the ideal time to head south for a little bit of fun in the sun. And when people head south, they buy sunglasses. Spring is also an ideal time for taking shorter trips that allow families to get away without interfering with school schedules that only get tighter as the end of the year approaches. But even families who prefer shorter trips still buy sunglasses.

Additional targets for spring sales include:

• Anglers – The advent of spring invites anglers to get out on their boats.
• Athletes – Warmer weather gets athletes out of the gym and into the great outdoors.
• Landscapers – Landscapers who have had the winter off start cutting lawns and planting flowers in the spring.
• Road Crews – Spring ushers in the annual road construction season and the need for new shades among road crew workers.

There may be other groups of people you are thinking of right now. That's fine. You know your audience best. The point being made here is to think about the types of customers most likely to buy sunglasses from you in the spring. They are the ones to target with marketing efforts over the next couple of months.

We Have the Inventory

We are here to come alongside you with a complete inventory of wholesale sunglasses for men, women, and children. Olympic Eyewear carries nearly two-dozen brands as well as a selection of unbranded, logo-free products ready to accept your label.

Check out our inventory and you will see aviator, cat eye, and wayfarer sunglasses in bulk. You'll find wraparounds and sports sunglasses. You will see that we carry sunglasses in just about every size, shape, and color consumers want. Needless to say that we have the inventory.

We make it a point to stay abreast of consumer trends so that we always have the bulk sunglasses you need to keep your shelves stocked. As you prepare for spring and summer sales, be sure to check out what we have going. If you ever have questions about our inventory, do not hesitate to ask.

Don't Wait for the Season to Arrive

Spring is now on the doorstep. Summer will follow shortly thereafter. The last thing we want to encourage you with is a reminder to not wait for either season to arrive. Be proactive. Get ready for both spring and summer in the weeks leading up to each seasonal change.

With the change of seasons come opportunities to increase your revenue. Give it your best shot for spring and summer 2024. We can supply the wholesale sunglasses. You supply the drive and willingness to turn them into revenue.

The psychology of luxury is an interesting phenomenon. Psychiatrists and psychologists have been studying it for years. One thing we know from all their research is that leveraging it to drive sales is all about making an emotional connection. Here is the dirty little secret: you can make that connection whether your designer sunglasses cost $50 or $500.

How People Feel About Luxury

Understanding the basics of the psychology of luxury really boils down to understanding how people feel about luxury items. It is rooted in an emotional experience for most people, due to the fact that purchasing a luxury item can trigger the release of that feel-good hormone known as dopamine.

We have all experienced it from time to time. When we finally get our hands on something we have wanted to buy for a long time, it feels good. Most of us tend to experience those good feelings when purchasing something we consider luxurious.

In addition to the positive emotions, luxury purchases can also boost a person's self-esteem. A luxury purchase is often linked to higher quality, better craftsmanship, and even social elevation. All these things contribute to an increased level of self-satisfaction.

Belonging to an Exclusive Club

Let us not forget that luxury is often associated with exclusivity. In other words, people who can afford luxury goods feel as though they belong to an exclusive club. Such feelings are not without merit. Not everybody can afford to drop several hundred, or even thousand, dollars on a pair of designer sunglasses.

The sense of exclusivity a person experiences with luxury purchases can be enhanced by the status of their particular brand choice. Certain brands garner more respect than others. Specifically in regard to sunglasses, choosing the right brand can even heighten one's sense of exclusivity.

The Relationship to Cheap Sunglasses

At this point, you might be puzzled as to what any of this has to do with cheap sunglasses. Step back and think long and hard about your greatest advantage as a retailer: being able to offer designer sunglasses at a drastically discounted price. Use that advantage to drive sales.

We already know that the psychology of luxury is intrinsically tied to an emotional connection, a boost in self-esteem, and feelings of exclusivity and status. You can replicate the experience if you know how to market to your customer base.

For example, you can market cheap designer sunglasses as being perfect for an exclusive group of customers who know the inside secret to getting high quality eyewear without spending a small fortune. Market the idea that not everybody understands the reality that the only difference with high-end brands is the name.

Market the quality of the bulk sunglasses you purchase from us. Compare their quality to high-end brands. Your goal is to use marketing to invite customers to join that exclusive club that knows how to find value at a more affordable price.

The psychology of luxury is very real. But guess what? Luxury has little to do with price. It is perception. You can foster that perception with creative marketing that takes advantage of the fact that your sunglasses are cheaper than high-end brands, but still competitive in terms of quality.

We want to help by being your bulk supplier of sunglasses. Our goal is to be your first choice whenever you are looking to purchase stock. To that end, we encourage you to spend some time browsing the inventory here on our website. As you do, consider the following tips for elevating your selection of designer sunglasses:

1. Keep Meticulous Sales Records

Your most important source of information regarding what customers want are your customers themselves. Their shopping and purchasing habits can tell you a lot. Taking advantage of the information they supply is a matter of keeping meticulous sales records. Track every single purchase down to the brand, model, and purchase price.

We follow the same principle at the wholesale level. Whether it is men's, women's, or children's wholesale sunglasses, we track every single sale. We know exactly what goes out to customers at any given time. You should as well.

2. Research the Latest Trends

Sunglasses are as much a fashion item as they are eye protection. From the eye protection standpoint, you can expect that your customers will always want UV protection. Many of them will want polarized lenses as well. But what about the fashion aspect? What styles sell best at any given time?

You need to place your orders for bulk sunglasses well in advance of actually selling them. Therefore, elevating your selection requires paying attention to trends. It requires regular market research that reveals what customers are thinking, what they currently want, and what they might be buying 3-6 months down the road. You can never do enough research.

3. Always Be Cognizant of the Seasons

Fashion seasons coincide with meteorological seasons. The types of sunglasses people buy in the summer can vary drastically from their choices in the winter. Do your best to get a feel for seasonal trends. You might notice that traditional wayfarers and aviators are more popular during fall and winter, while bolder and more colorful styles are en vogue during spring and summer. Plan your inventory accordingly.

Fortunately, fashion magazines and websites can be a valuable source of information regarding what is coming in the next season or two. Don't put all your stock in such sources, but still consider them, nonetheless. Fashion prognosticators do get it right from time to time.

4. Survey Your Customers

You might also consider surveying your customers about their tastes and preferences. Create an online or paper survey asking about their favorite styles, whether they like colored frames, how much they are willing to pay for quality designer sunglasses, and so forth. A well-constructed survey can produce a wealth of valuable information.

You can encourage customers to complete the survey by rewarding them with a discount on their next purchase. You might also use the survey to invite them to sign up for a monthly newsletter. At any rate, customer surveys really do work.

Elevating your selection of designer sunglasses should have an impact on sales. Again, we want to help. Take a good look at our full selection of bulk sunglasses before you place your next order. Between all of our brands and their many styles, we can almost guarantee we have what your customers want.

We would like to take the occasion of this post to offer you a challenge. Before we get to it, note that success impacts both your business and ours. When you sell more of the wholesale sunglasses you buy from us, we will both make money. Fair enough?

Here is the challenge: turn your retail store into a shopping destination. We have done some research and compiled the tips below. Your main goal in completing this challenge is creating a brick-and-mortar location that your core customers view as a destination worth visiting. You want them to visit your location with purpose.

Tip #1: Upgrade the Atmosphere

Whether you are selling designer sunglasses or hardware, the atmosphere is very important. Your store's atmosphere should be conducive to the products you sell and their relationship with the customers who buy them. If you do not understand this principle, imagine any DIY home improvement center. There is a reason big box DIY stores have a warehouse atmosphere to them.

Work on ways to make your store visually appealing. Make it comfortable, easy to navigate, and stocked with items that generally work well together. If you play music, it should be appropriate to your audience rather than your employees' personal tastes.

Tip #2: Upgrade the Customer Experience

A close second to atmosphere is the experience your customers have when they visit your store. Make sure your staff members are knowledgeable to a fault. Encourage them to be friendly, warm, and welcoming. Make sure they dress the part.

If you specialize in eyewear, make sure the customer experience reflects that. Otherwise, tailor customer experience to the overall nature of your store.

Tip #3: Enhance Your Product Selection

Next, enhance your product selection with things that reach beyond just the items you stock. Maybe all you sell are designer sunglasses for men and women. Fine. Enhance your product line by hosting a trunk show. Offer educational workshops that discuss fashion trends and eye health. You might even partner with a local optometrist to offer free or discounted eye exams.

Tip #4: Curate a Selection of Unique Products

Whether you focus exclusively on sunglasses or sell other things in your store, there are unique products that do not get a lot of attention but still play a role in your industry. Curate a selection of those products and then devote some marketing time to them.

The goal is to encourage customers to get a first-hand look at said products by visiting your location. Even if they never buy something from the curated collection, you are still getting them in the door. You're still exposing them to inventory they are more likely to buy.

Tip #5: Create a Customer Community

Last but not least is creating a customer community. Use everything from social media to a monthly newsletter to keep your customers in the know about all the happenings at your store. Even though you might do this digitally and online, creating a community still encourages customers to visit your brick-and-mortar location.

Turning your store into a shopping destination gives people a reason to visit. Even when they don't necessarily need a new pair of designer sunglasses, they might stop by just to look around. Every visit represents another opportunity to make a sale. That is what you're after.

These are not just random questions tossed out for general discussion. The answers can have an impact on your bottom line as a retailer. If you are not getting your bulk sunglasses from distributors who fit the way you do business, you're only making things harder on yourself.

Do Some Independent Research

One of the first things we would recommend is doing some independent research on any distributor you are considering buying wholesale sunglasses from. There are plenty of business intelligence websites that offer at least basic information on most companies.

A little independent research could tell you how long a distributor has been in business. You might be able to learn who owns the company, who its principal officers are, and even some limited financial information. Here is the point: you are better off with wholesale distributors demonstrating a history of successful business.

Take a Good Look at Inventory

You rely on your distributors to provide an ample supply of men's and women's wholesale sunglasses. If the supply isn't there, you need to go elsewhere. What does this suggest? It suggests taking a good look at inventory before you hook up with a new distributor. Make sure the distributor carries what you want.

You can easily browse our inventory at any time. Olympic Eyewear offers dozens of brands covering hundreds of different models, styles, colors, etc. Our inventory constantly evolves to account for new products and changing seasons, so be sure to come back and check frequently.

Look Into Shipping Policies and Pricing

A big thing for eyewear retailers is shipping. So we suggest looking into shipping policies and pricing as you search for new wholesale distributors. First and foremost are distributors’ shipping policies. How quickly do they ship and with whom? Do they only ship to retailers or do they also offer dropshipping?

In terms of pricing, you will be rolling what you pay for shipping into your retail price. The concern here should be obvious. If a distributor's shipping prices are too high, they will negatively affect your margin. Either that or you will need to increase your own prices, which could ultimately drive away customers. The bottom line is that you need affordable shipping.

Look Into Contact Options

Any company you choose to supply women's and men's wholesale sunglasses ultimately becomes a business partner of sorts. You need to be able to contact your partners at any time and for any reason. So the next suggestion is to look into contact options. Can you contact a particular distributor by phone, email, and other means? If contact options are limited, you may struggle to get in touch in the midst of a problem.

Hand-in-hand with contact options is customer service. When you do make contact to inquire about setting up an account, pay close attention to the customer service you experience. If you have a poor experience right from the start, you might be looking at a distributor you really don't want to do business with.

Here at Olympic Eyewear, we understand just how much our customers rely on us for wholesale sunglasses at bulk prices. They are counting on us to do our job so that they can do theirs. If you are looking for a new wholesale distributor for designer sunglasses, we would be honored to work with you.

It is Ultimately About UV Protection

When you strip away all the designer labels, the many styles, all the trends, etc., you are ultimately left with the fact that sunglasses are really about UV protection. At least that is the primary concern. Sunglasses should protect the eyes against harmful UV rays. A secondary form of protection is found in filtering out direct sunlight to prevent sunburn.

Take two pairs of designer sunglasses rated UV400. Both products block 100% of all harmful UV rays. The price a customer would pay at retail is irrelevant to the amount of protection each pair offers. Why bring this up? Because UV protection is an angle you can pursue to market your products. You can demonstrate that UV protection is the same across multiple brands regardless of retail price.

You sell the wholesale sunglasses you purchase from us at lower prices compared to higher-end brands. But that doesn't mean your products offer less protection. They offer equal protection; make sure your customers know that.

Yes, Quality Matters

Proponents of high-end brands have a tendency to equate price with quality. There is some validity to that argument. And yes, quality is important to retail customers. We would never suggest that retailers sell cheap gas station sunglasses that are likely to fall apart in a month or two. But we do remind retailers that they still don't need to pay a small fortune for high quality wholesale sunglasses.

We offer fantastic bulk pricing on designer sunglasses that rival high-end brands in terms of quality. Our quality is just as good. Not only that, but we are also not the only wholesale sunglasses distributor offering highly competitive pricing.

This is yet another angle you can use to market designer sunglasses. You can challenge your customers to compare our quality with any of the high-end brands out there. Let them hold our sunglasses in their hands. Let them check the hinges, the temples, the lenses, and the bridge. Let them feel the weight. In a side-by-side comparison, we are confident our quality will pass the test.

Style and Good Looks

UV protection matters to retail customers. So does quality. But what about style and good looks? How do they relate to retail pricing?

Retail trends clearly prove that people care about their personal appearance. They are also willing to spend more on products that look good and meet their style requirements. But here is the thing to remember with wholesale sunglasses from Olympic Eyewear: consumers don't need to pay more to get what they want.

We offer nearly two-dozen different designer brands covering every style and color out there. If you cannot find the style and good looks your customers want in our inventory, you're probably not going to find it anywhere. And still, we keep our bulk pricing reasonable so that you can make a healthy profit.

Pricing Is Your Advantage

Although pricing isn't everything when it comes to sunglasses, it is important. And as we have reminded retailers in the past, pricing is your advantage in a crowded marketplace. Buying bulk sunglasses from us at low prices allows you to compete against high-end brands – especially among customers who want quality, style, and good looks without spending a fortune.