en-US Wholesale Sunglasses Blog Wholesale Sunglasses Blog Wed, 21 Feb 2018 16:05:00 +0000 http://fishpig.co.uk/magento/wordpress-integration/?v=4.2.0.17 https://www.olympiceyewear.com/blog/ No – Sunglasses Don't Have to Break the Bank There have been a number of industry blogs over the last several months addressing the need for affordable sunglasses for budget-minded consumers. Many of the posts include the common thread of Luxottica's dominance of the eyewear market, a dominance that many believe has led to astronomical price increases that have far surpassed the rate of inflation. Reading them got us wondering why so many people think buying a pair of sunglasses has to break the bank.

It is our position that breaking the bank is not necessary. We prove as much with the products we sell. For example, retailers can buy our wholesale Aviator sunglasses for around $2.00 per pair. Even with the generous markup that makes retail eyewear so financially lucrative, end users can still get a great pair of sunglasses for under $40. One of our retailers could even sell a $2.00 pair of glasses for $20.00 and still make good money.

So why do people spend hundreds of dollars on a pair of sunglasses they could get for a lot less? There are as many reasons as there are eyewear buyers. Below are the top three.

Reason #1: Effective Branding

If there is one thing we have learned as an eyewear designer and wholesaler, it is this: branding is everything. A free-market economy like ours requires companies to set themselves apart from the competition in every conceivable way. Yes, they do it with quality and variety, but they also do it through branding.

As a subset of the fashion industry, the eyewear industry has done a very effective job of elevating some brands above others. More importantly, consumers are very loyal to their preferred brands. If a company can successfully convert a paying customer to a loyal customer, that individual will stick with that brand unless the company behind it does something to chase him or her away.

Reason #2: Money Equals Status

Another thing a free-market economy does is conflate money with status. In other words, our culture teaches us that you have to have money to be considered successful. The end result is a general perception that wealth and status go hand-in-hand. If you do not have money, you have no social standing.

There are consumers who pay hundreds of dollars for sunglasses because they believe doing so affords them a certain level of status they would not enjoy if they purchased a less expensive pair of sunglasses. If status is your thing, you will pay just about anything to get it.

Reason #3: Consumer Ignorance

Finally, we have to mention consumer ignorance. Very few people know how big and dominating Luxottica really is in eyewear. They also don't know that companies like Olympic Eyewear make sunglasses of equal quality but at lower prices. And when people are ignorant, they go with what is already familiar.

We are proud to say that we are the company behind reputable brands like Air Force, Nitrogen, X-Loop, CG, Manhattan, USA, and more. We know that our brands are not as easily recognizable as competitors like Ray-Ban, but they will be in time. It is just a matter of getting our sunglasses into the hands of consumers so that they can figure out they don't need to break the bank to protect their eyes and look good at the same time.

We may be an underdog in the designer eyewear industry, but we don't plan to remain there for long. With your help as a retail seller of Olympic Eyewear brands, we intend to continue aggressively competing for what we believe is a wide-open market. We hope you will join us.

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Mon, 12 Feb 2018 21:44:43 +0000 https://www.olympiceyewear.com/blog/no-sunglasses-dont-break-bank/ https://www.olympiceyewear.com/blog/no-sunglasses-dont-break-bank/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
Sunglasses in 2018: 5 Trends to Keep an Eye On Our role as a designer and wholesale provider of quality sunglasses requires us to stay abreast of coming trends. We have to be on the cutting edge in the design and manufacturing departments in order to make sure we are ready to go with the styles customers want. With that in mind, things look like they could get interesting in 2018.

There is no doubt that eyewear styles are driven by a combination of the fashion industry and Madison Avenue marketing. We are constantly researching both in order to figure out where the industry is going at any point in time. As such, we have noticed five particular trends that could be big this year. We encourage our customers to keep an eye on these trends. They could mean the difference between an average year and a breakout year.

1. Cat Eyes

We started noticing an increased emphasis on cat eyes last fall. Cat eyes were extremely big in the 1930s and 40s before fading away and then making a comeback in the late 1950s and early 60s. It looks like we may be on the verge of another cat eye revolution.

Cat eye frames are just unusual enough to grab a person's attention without being so eccentric as to be ostentatious. We look for cat eyes to sell fairly well during the spring.

2. Exaggerated Shapes

If cat eyes are not to your liking, there are rumors that a few exaggerated shapes are in the offing for spring. These are not new shapes by any means. Instead, we are talking oversized circles, rectangles, and ovals. Think Texas, where everything is bigger than life.

3. Colored Lenses

Dark black lenses were all the rage in 2017 due to the much-hyped solar eclipse. It appears as though black lenses could be eclipsed themselves in 2018 by different colors. What colors will be in? That's hard to say, but yellows, pinks, and blues are appearing more often in fashion magazines and paparazzi pics.

Clear lenses could be a dark horse here if marketing proves successful. Bear in mind that people who wear glasses just for looks are not afraid to buy clear lenses.

4. The Goggle Look

There are rumors that a small number of designers are looking at a few models designed to look like goggles. They may be reminiscent of ski goggles, flight goggles, or even swimming goggles. There is no way to know at this point. If the rumor does turn out to be true, there will be a bunch of different directions this year's sunglasses could take.

5. Flat Tops

If there is one trend among the five that we think really has legs, it is the flat top trend. We began seeing flat tops emerge last summer and, unlike cat eyes, they did not seem to wane when summer inventories transitioned to fall. Flat tops could be the wayfarers of 2018.

If you are looking to purchase authentic designer sunglasses at wholesale prices, we invite you to browse the complete Olympic Eyewear inventory. We are a designer and seller of more than a dozen brands of high-quality sunglasses at affordable prices. Our products can be the foundation of a very successful retail eyewear business you build from the ground up.

Rest assured that we will stay abreast of emerging trends to help facilitate a smooth transition of product lines for your retail operation. Check in with us as frequently as you can. We will make sure you have access to the products you need to keep your customers happy.

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Mon, 08 Jan 2018 19:27:41 +0000 https://www.olympiceyewear.com/blog/sunglasses-2018-5-trends-keep-eye/ https://www.olympiceyewear.com/blog/sunglasses-2018-5-trends-keep-eye/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
How to Sell Sunglasses at Pop-Up Shops There are lots of different business models for selling sunglasses. At Olympic Eyewear, our business model involves offering bulk sunglasses for sale to retailers who turn around and sell them online, in boutiques, at pharmacies, etc. One business model that seems to be growing in popularity is the pop-up shop. Yes, you can make a very good business out of focusing exclusively on pop-ups.

By definition, a pop-up shop is a shop that opens temporarily in order to take advantage of certain trends and/or seasons. As soon as demand for the product falls, the shop closes and the retailer moves on. A savvy business owner with enough moxie and very little fear can do quite well selling this way. As an alternative, some business owners combine online sales with pop-ups to keep revenue coming in year-round.

Plan for Locations and Inventory

Planning is the foundation of succeeding in the pop-up business. For example, you may have noticed that wholesale companies like Olympic Eyewear are already talking about spring and summer fashions for 2018. We have to get started early because our customers need their inventory shipped by late winter if they are to be prepared for the onset of spring. We have to plan months ahead of time.

Pop-up shop owners need to employ the same kind of planning. Let's say you want to open a summer pop-up shop to sell sunglasses down at the local beach. You cannot wait until May to start planning. Rather, you must start looking for locations now. You have to start contacting landlords, inquiring about licenses, and so forth. A successful pop-up retailer tends to think six months out.

Do Not Let Your Shop Look Temporary

One of the biggest mistakes retailers make with pop-up shops is not putting in effort to give their customers a quality presentation. They put no effort into their retail space because they know it is only temporary. This is not good. Our advice is that you do not let your shop look or feel like it's temporary. Make the effort to spruce up the space so that it looks as though you've established a permanent location.

Focus on Trends

The nature of pop-up retail indicates that you only have a short amount of time to maximize sales. The best way to do that is to focus on trends. What are people buying right now? What does the industry say they will be buying six months from now? You need to take advantage of trends in both inventory and retail presentation. Put yourself in the shoes of the customer and try to imagine the kinds of things that would trigger a sale.

Embrace Social Media

Social media is the communication tool of choice among those customers most likely to purchase sunglasses at pop-up shops: millennials and their children. As such, you should be fully embracing social media to get the word out about your new pop-up shop. Every new location should be promoted with a social media blitz during the last few weeks before opening. Don't start marketing too early though, as you don't want news about your pop-up to peak before you ever open the doors.

There are retailers who sell sunglasses exclusively through pop-up shops. You can do the same if you enjoy that kind of business model. Just be aware that it takes a different kind of mindset to succeed with pop-ups. As a pop-up retailer, you are essentially a nomad moving your business from one location to the next. Along the way, you are dialing into the latest trends to sell your products.

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Mon, 11 Dec 2017 17:40:33 +0000 https://www.olympiceyewear.com/blog/sell-sunglasses-pop-shops/ https://www.olympiceyewear.com/blog/sell-sunglasses-pop-shops/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
5 Promo Ideas for Eyewear Retailers You started a business selling discount sunglasses at a local retail center. Things have been going okay, but your store isn't generating the kind of traffic you were hoping for. What can you do? It sounds like you need a little bit of promotion. You need to give people a reason to come in and check out your discount sunglasses.

Retail is a form of business that requires constant promotion. Because it is so competitive, every other store selling sunglasses in your area is vying for the same customers you want to visit your store. You have to engage in promotion to get their attention.

So how does one promote a retail eyewear operation? The number of ways is virtually endless, limited only by your creativity. Below are five suggestions to get you started:

1. Offer a BOGO Deal

Successful retailers know that customers love freebies. In fact, few other promotions are as effective at generating traffic as a 'buy one, get one free' (BOGO) promotion. If you've never done any promotions before, this is a great place to start. You can establish a defined promotional period – say one week, for example – and then get the word out through social media, leaflets, Pennysaver-like publications, and even signs in your store windows.

2. A Reduced-Price Deal

If you are not quite ready for a BOGO promo, consider running a reduced-price promo. Instead of getting a free pair of discount sunglasses when you buy one at full price, offer a 50% reduction. Buy one pair at the regular price and get half off a second pair. You can market a reduced price offer the same way you would a BOGO promo.

3. Back-to-School or Summer Fun Promo

If you buy kids sunglasses in bulk, think of ways to get the attention of their parents. Two good suggestions are back-to-school and summer fun promotions. A back-to-school promo is a great idea in southern states were kids start school in early-to-mid-August – kids are still going to need sunglasses during recess and on the weekends. In the spring, do the same kind of thing with a promotion that anticipates kids spending more time outdoors during the summer.

4. Refer a Friend (Social Media)

We assume you are taking advantage of social media as a marketing tool for your retail business. That being the case, attracting new followers is key to reaping maximum benefits from social media marketing. We suggest considering a 'refer a friend' promotion. Every time one of your current followers refers someone who also becomes a follower, you make a record of that. For every five followers a customer recommends, he or she is eligible for a discount on the next purchase.

5. Crazy Selfie Promotion

Selfies are all the rage these days, so why not take advantage of them to promote your retail operation? You could run a 'crazy selfie' campaign in which you encourage customers to take selfies while wearing their favorite pair of sunglasses. The crazier, the better. You can then present all the images to a group of judges who will choose the craziest selfie of the group. The winner gets a free pair of discount sunglasses or some other prize that you think is appropriate.

The five ideas listed here do not even scratch the surface of promotional possibilities. Remember that the idea of promotion is to get your name out there and give people a reason to visit your retail location. Promotion is something you have to do on a continual basis, though. It is not a one-time thing and that’s it.

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Mon, 13 Nov 2017 16:48:59 +0000 https://www.olympiceyewear.com/blog/5-promo-ideas-eyewear-retailers/ https://www.olympiceyewear.com/blog/5-promo-ideas-eyewear-retailers/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
Customer Service: As Important as Inexpensive Sunglasses in Bulk Olympic Eyewear would never turn away a new client looking for inexpensive sunglasses in bulk to stock a brand-new retail enterprise. The market for sunglasses is big enough to accommodate a lot more vendors than are currently active. Still, there is more to succeeding in business than stocking a store with products and then hoping customers will come and buy them.

If we had to name the most important component to succeeding in modern retail, it would not be great wholesale pricing or aggressive marketing. It would be something a lot more fundamental: customer service. Yes, customer service is just as important to the eyewear dealer as inexpensive sunglasses in bulk.

Inventory Just the Start

Let us say you are just getting started in the retail eyewear business. Of course you are going to shop around for the best products at the best prices. That is what business owners do. That's why customers come to Olympic Eyewear for fashion sunglasses at great wholesale prices. But the inventory you purchase is just the start of building a successful business.

You will have to engage in some form of marketing to get people into your retail location. You might put up signs, pass out leaflets, and post a handful of social media announcements. All of that is great because it brings people in the door. Still, you have just begun the process of building a successful business. What you do when customers actually walk through your door the first time is what will truly determine your success as a business owner.

Consumers have very definite expectations of what constitutes good customer service. Furthermore, they will not tolerate bad customer service. If the experience you provide in your retail shop is not what your customers expect, they will walk out and never come back. It won't matter what your inventory of fashion sunglasses looks like. It will not matter how cheaply you sell your products, either.

What Good Customer Service Looks Like

Now that you know how important customer service is, do you really know what it looks like? A lot of new business owners do not. We don't say this to speak negatively of anyone, but simply to point out that it takes time to fully grasp what customers are looking for in terms of service.

To get you started, here are a couple of tips:

  • Pricing – While pricing isn't everything, it is part of good customer service. People don't want to feel like they are getting ripped off.
  • Appearance – Believe it or not, the appearance of your retail shop is part of customer service. It should be clean, attractive, and well organized.
  • Staff – Your staff is the single biggest factor in customer service. They should be polite, respectful, helpful, and knowledgeable.
  • Inventory – Inventory is part of customer service inasmuch as your customers expect to find the kinds of products they are interested in. You will have to get to know them to keep them happy.
  • Engagement – Good customer service means engaging with your customers whenever you interact with them. Talk with them; get to know them; show an interest in them.
  • Problem Solving – When problems arise, and they always do, good customer service is attuned to fixing those problems as quickly and effectively as possible.

You can buy inexpensive sunglasses in bulk from Olympic Eyewear, and we highly recommend you do. We have the inventory you need to fully stock a retail operation. At the same time, understand that the most important factor in your long-term business success is the customer service you offer.

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Thu, 26 Oct 2017 15:39:40 +0000 https://www.olympiceyewear.com/blog/customer-service-important-inexpensive-sunglasses-bulk/ https://www.olympiceyewear.com/blog/customer-service-important-inexpensive-sunglasses-bulk/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
#1 Reason to Sell Sunglasses: People Want Them We have built a successful business on the premise that people both need and want sunglasses. They need sunglasses to protect their eyes from the sun's harmful UV rays, and they want sunglasses that reflect their sense of personal style and individuality. Thus, our designer brands are sold across the country by retailers who buy from us at attractive wholesale prices.

Can you succeed as a retailer of sunglasses? Absolutely. And the number one reason you can succeed is the same reason we succeed as a wholesaler: people want sunglasses.

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Thu, 12 Oct 2017 18:43:51 +0000 https://www.olympiceyewear.com/blog/1-reason-sell-sunglasses-people-want/ https://www.olympiceyewear.com/blog/1-reason-sell-sunglasses-people-want/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
Another Legit Reason to Wear Sunglasses Indoors Not long ago, we published a couple of blogs and guest posts talking about people who wear sunglasses for medical reasons. We talked about U2 singer Bono, for example, who wears tinted sunglasses due to suffering from glaucoma. NFL coach Tony Sparano is another prolific wearer of sunglasses thanks to an injury he suffered as a teen. In light of that, we recently became aware of another medical condition that can be helped by wearing sunglasses.

The disorder we are referring to is actually a family of disorders of the vestibular system. These disorders affect the system of nerves and other tissues in the ears that are normally responsible for balance and spatial orientation. A person suffering from one of these disorders can display a lengthy list of symptoms, including general lightheadedness, dizziness, and even spells of severe vertigo.

So, how can a pair of dark wayfarer or aviator sunglasses help? By breaking up visual disturbances. You see, the brain of someone with a vestibular disorder is attempting to overcome the problem by relying on visual information to replace the missing vestibular information.

Quieting the Visual Space

There are several kinds of vestibular disorders along with a variety of causes. One particular disorder is known as bilateral vestibulo-ocular reflex loss – or bilateral vestibular loss for those who prefer a less technical term. This is a disorder in which the vestibular system in both sides of the head no longer functions properly. The loss of function can be either partial or complete.

A person suffering from this condition finds visual stimulation annoying. He or she may find it hard to remain upright in the midst of large crowds of people who are constantly moving. Scrolling a computer screen may be difficult, watching TV may be challenging, and driving a car may be nearly impossible. Sunglasses can help by reducing the person's ability to fully see the visual space around him or her.

For example, you might sit on your couch watching television with a ceiling fan going above you. You would probably not even notice the fan. A person suffering from bilateral vestibular loss will notice it, because his or her brain is trying to take in as many visual signals as possible in order to maintain balance and spatial awareness. The movement of the fan can be enough to drive him/her crazy, even if he/she is trying to focus only on the television.

A good pair of dark sunglasses can help by providing just enough interference that the brain is not distracted by the ceiling fan. Those same sunglasses would help in a similar manner when the person is out shopping or running errands. Just by reducing visual stimulation, sunglasses can make an enormous difference.

Sunglasses Can Be a Treasure

The point of this blog post is similar to that of the other posts we published: we want to highlight the fact that some people treasure their sunglasses as more than just a fashion statement or a tool for protecting the eyes against the sun. For people with certain medical conditions, like vestibular disorders, a pair of sunglasses can be as valuable as the Pirate's load of buried treasure.

As a retailer, we encourage you to keep that in mind when serving customers who seem to have unique needs. Your average customer may be all about making a fashion statement with the latest pair of wayfarer or aviator sunglasses, but someone with a medical issue is looking beyond mere fashion. They're looking for a pair of sunglasses that will actually make their lives better.

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Tue, 03 Oct 2017 16:29:07 +0000 https://www.olympiceyewear.com/blog/another-legit-reason-wear-sunglasses-indoors/ https://www.olympiceyewear.com/blog/another-legit-reason-wear-sunglasses-indoors/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
Tips for Adjusting Sunglasses That Slip Those steamy summer days between July and August are the days when your customers need their sunglasses the most. They are also the days when perspiration can make it nearly impossible to keep a pair of sunglasses on your face without them slipping. No worries though, there are ways to get around the slipping.

You might be a retailer that offers free adjustments. Your profit margin is high enough to offer the service because you buy bulk sunglasses from us. If so, this post is not for you. What you will read below is intended for retailers who do not offer free adjustments yet still find themselves giving customers advice about slippage.

The Hairdryer Method

Sunglasses that slip as a result of perspiration are generally not tight enough around the back of the ears. The easiest way to solve this problem is to tighten them up by actually bending the plastic frames. This can be done with a hair dryer, a towel, and a little TLC.

Your customer should put the hair dryer on its highest setting. Hot air will then be directed toward the back of the ear piece until the plastic is hot enough to bend. The idea is to bend the ear piece upward, using the towel to protect against being burned. Customers who decide to use this method should make adjustments in small increments. Going to big could mean having to make multiple adjustments back and forth which, ultimately, could end up breaking the plastic.

The Elastic Band

Customers not thrilled about the idea of heating up their sunglasses could elect to purchase an elastic band. The bands are very popular for kids who have trouble keeping their regular prescription eyeglasses on due to their rambunctiousness. Fortunately, the elastic bands work equally well for sunglasses.

If you buy bulk kids sunglasses from us, you might want to invest in bulk elastic bands as well. They go well together – just like peanut butter and jelly or baseball and apple pie.

Adhesive Foam Pads

Another good idea that comes from the world of prescription eyeglasses are those adhesive foam pads you buy at the pharmacy. The pads were originally intended for eyeglasses with metal frames and plastic bridge pads for the nose. You simply affix a foam pad to each bridge pad and away you go.

The pads work equally well on plastic sunglasses. You can place one on each side of the bridge as well as on each ear piece – just in front of, or behind, the ear. The only downside to foam pads is that perspiration will eventually get underneath the adhesive and cause them to fall off. New pads may have to be applied a couple of times during the summer season.

The Abrasion Method

Last but not least is the abrasion method. This is typically a measure of last resort, especially if your customers are buying fashion sunglasses. Those interested in trying it need only possess a file or emery board. Also note that this method does not work well for sunglasses with metal frames. It is really intended for plastic.

Using the file or emery board, the customer simply scuffs the plastic surface on either side of the bridge and where the earpieces contact the side of the head. Scuffing the plastic does essentially the same thing as affixing adhesive foam pads. The advantage of this method is that perspiration is never a problem.

If you buy bulk sunglasses from Olympic Eyewear, we thank you for your loyalty. Hopefully, these tips for preventing slippage during the hot summer months will be useful for your customers.

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Mon, 18 Sep 2017 19:37:32 +0000 https://www.olympiceyewear.com/blog/tips-adjusting-sunglasses-slip/ https://www.olympiceyewear.com/blog/tips-adjusting-sunglasses-slip/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
Marketing Sunglasses Beyond Store Shelves Every day, Olympic Eyewear has the pleasure of working with retailers who purchase wholesale sunglasses from us with the intent of selling them at boutiques, pop-up shops, and flea markets. It is a great business model that a lot of people make a living on. Still, retailers do not have to settle for sales confined to store shelves. There are other ways to market sunglasses to move them in much larger numbers.

The key to marketing sunglasses beyond store shelves is to target a particular audience and then find out what makes them tick. If you can find a message that hits the bull's-eye, so to speak, it's possible to move a lot of sunglasses very quickly. Below are just a few examples.

Sports Team Promotions

If you are a sports fan, you know that teams offer giveaway promotions to get people through the turnstiles. Just go to any Major League Baseball game if you are not familiar with the idea. Baseball teams give away everything from bobblehead toys to replica baseball caps.

Big-league teams are not likely to take you up on an offer for wholesale sunglasses unless you can deliver in volumes north of 10,000 or so. But if you have minor league teams in your local area, they would be a good target. Try approaching the team's marketing department with an offer to supply anywhere from a few hundred to a thousand pairs of sunglasses. You do not have to realize your normal 40% margin to make this work. When you're selling that many, a 10% margin is good enough.

Approach Local Employers

In every city and town across America, there are employers with workers who spend the majority of their time outdoors. Take the typical lawncare company with half a dozen laborers. The company already provides T-shirts, why not approach them with an offer to supply their staff with sunglasses. You could talk about using the sunglasses as an employee perk. You could pitch the idea of improving the professional image of the crew with matching T-shirts and aviators for all.

Summer Day Camps

The summer months are a time when youth day camps spring up all over the country. Unfortunately, such camps are notorious for having kids show up unprepared for being in the sun all day. Consider approaching a couple of day camp operators and offering cheap kids sunglasses for campers. If a camp can keep several dozen on hand, they will always have a pair available when one of the kids arrives without adequate eye protection.

As a bonus, the camp could let it be known in their marketing materials that they keep extra sunglasses on hand in case kids forget theirs. That would certainly score points with parents.

Talk to Car and Boat Dealers

Lastly, local car and boat dealers are always looking for inexpensive ways to get people into the showroom. You can pitch the idea of offering a free pair of sunglasses along with the purchase of a new or used car or boat. Pitch aviators to boat dealers and wayfarers to car dealers. Or offer a selection of various fashion frames they can mix and match according to their customer base.

There are plenty of ways to sell fashion sunglasses beyond just offering them on store shelves and racks. Your marketing potential is limited only by your imagination and creativity. Hopefully, the suggestions offered here have you thinking outside the box. In the meantime, Olympic Eyewear will be here with a full selection of bulk orders sunglasses at great prices that work well with your profit margin targets.

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Tue, 12 Sep 2017 16:05:14 +0000 https://www.olympiceyewear.com/blog/marketing-sunglasses-beyond-store-shelves/ https://www.olympiceyewear.com/blog/marketing-sunglasses-beyond-store-shelves/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
Sunglasses Do Not Have to be Expensive to Look Good Olympic Eyewear gets a lot of questions about how we can sell fashion sunglasses so cheaply. Such questions are based on the assumption that cheap sunglasses do not sell well on the retail market; that retailers would never buy from us because they know that cheap doesn't sell. But all those assumptions are wrong. In fact, the opposite is true. Sunglasses do not have to be expensive to sell.

We have been in this business long enough to know that the two most important things to consumers looking for sunglasses are UV protection and good looks. Just about every manufacturer maximizes UV protection these days, so that's really a non-issue for most fashion sunglasses. Good looks are another matter. And just like you do not have to have a jacked-up price to sell, sunglasses don't have to be expensive to look good either.

Need proof? Look no further than our inventory. We carry some very impressive brands including Air Force, Manhattan, CG, Giselle, and Nitrogen. Even our highest priced fashion sunglasses cost a fraction of what you would pay for comparable products from more expensive designer brands. Yet those more expensive products are no better than ours.

It is All About Image

When it comes to consumers and what they think looks good in a pair of sunglasses, it is all about the image they want to project. Well, guess what? The same goes for the retailers who sell those glasses. Retailers need to project the right kind of image to maximize sales. The right image will keep customers walking through the door.

Our goal as a wholesaler is to offer products that help our customers project the kind of image that drives sales. Therefore, we put a lot of time and effort into finding the right fashion sunglasses. We look for styles that are up-to-date with the latest trends. We look for products that speak to retail consumers where they are, rather than forcing them to adopt an image they cannot be true to.

We believe that we have achieved that goal, and continue to do so from year to year. If you are new to Olympic Eyewear, you may not fully appreciate how much our inventory has grown since the early days of our business. But it has. And with each passing year, we strive to get our hands on the newest and latest trends while cycling out those that do not sell anymore.

Customers Want Value

Another lesson we have learned over the years is that customers want value. We will not argue that there are some people who won't buy a pair of fashion sunglasses unless these cost hundreds of dollars and have an A-list designer's name on them. But those customers are truly the minority. The average adult looking for new sunglasses doesn't want to spend that kind of money. What they do want is a pair of fashion sunglasses that look good, offer adequate UV protection, and will not break a few hours after they leave the store.

We know what customers want in fashion sunglasses. As a retailer, you can trust that you will be able to meet your customers' demands by selecting products from our vast inventory. Indeed, our inexpensive sunglasses are only cheap in their wholesale pricing. They are not cheaply built with little to no attention to craftsmanship.

As a retailer, never forget that fashion sunglasses don't have to be expensive to look good. They also don't have to be expensive to sell. Give your customers good looks and adequate UV protection at a reasonable price and they will be happy.

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Wed, 06 Sep 2017 19:08:18 +0000 https://www.olympiceyewear.com/blog/sunglasses-not-expensive-look-good/ https://www.olympiceyewear.com/blog/sunglasses-not-expensive-look-good/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing