en-US Wholesale Sunglasses Blog Wholesale Sunglasses Blog Wed, 22 Feb 2017 19:56:55 +0000 http://fishpig.co.uk/magento/wordpress-integration/?v=4.2.0.17 http://www.olympiceyewear.com/blog/ Tips for Selling Merchandise at Concerts Looking for a way to make a little extra cash? If you live in a happening city with music festivals and concerts frequently coming to town, you may be able to earn a bit of money off the large crowds they attract. A lot of music events allow vendors to set up a booth or table on the premises for a small fee. When you have a product to sell, this gives you access to a lot of potential buyers in one place.

If you are interested in this opportunity, you can purchase items in bulk from a wholesale supplier and resell them individually for profit. Start by looking at the concert schedule for the year at the major sites in your city and reach out to the venue or organizers of the event to see what is required to be a vendor. In many cases, the earlier you book, the better the deal.

Once you have reserved your spot, determine your inventory of products and make a plan. A great option to buy in bulk is sunglasses, particularly if the concert is outside or the artist uses a lot of lights in the performance. Simply go online and order several fashionable styles from a wholesale sunglasses distributor and sell each one at or near its retail price.

To make sure you have a smooth and profitable experience selling bulk items as concert or event merchandise, follow the tips below for how to sell sunglasses.

cafeteria before show

Consider Table Placement

If it's possible to pick your location when you sign up to be a vendor, try to get a high-traffic spot near the entrance/exit or concessions/bar. When placement isn't assigned ahead of time, make sure to get there as early as possible to pick a prime spot and get set up before people start trickling into the venue. In situations where you are assigned a low-traffic area, don't be afraid to call people over or walk the crowd to let people know you are there. Make sure you have a friend help, however, as someone should be standing at your table and available to make a sale at all times.

modern cash register

Offer Various Payment Options

There are multiple ways to pay for things nowadays, so make sure you are prepared to accept most methods. Get change ahead of time so it is ready when customers pay in cash and need to break a bill. Also set yourself up to accept credit and debit cards through an app or other mobile payment system. Many people don't carry cash around, and not being able to process a card will limit your transactions.

colourful sunglasses on display

Focus On Your Display Of Inventory

Wherever your stand or table is located, try to make yourself stand out. Make sure your display is well lit, organized and clean. Create a big sign that catches attention and highlights your best products. If you have access to electricity, you can even add decorative lights to your area to draw in the crowd. It also helps to have a nice variety of product options to meet different tastes – Wayfarers, aviators, oversized, etc.

music festival crowd

Interact with Concert Goers

Vendors who put up a sign and then just wait for customers to come to them are missing the mark. Interact with everyone who walks by, even if they aren't making a purchase. Be friendly, personable and not too salesy. Once you get someone interested in buying your merchandise, offer them a special deal to make it more appealing. For example, if you are selling one pair of sunglasses for $12, offer two pairs for $20. Just make sure whatever prices you give, you leave room so that you can still make a profit.

Although it may not work as a full-time business, selling merchandise at concerts or other large events can be a great way to make some money on the side. As long as you are prepared and selling quality products, you have a great opportunity to earn a profit.

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Thu, 16 Feb 2017 21:13:36 +0000 http://www.olympiceyewear.com/blog/how-to-sell-sunglasses-as-concert-merchandise/ http://www.olympiceyewear.com/blog/how-to-sell-sunglasses-as-concert-merchandise/ gleikin@nevausa.com (gleikin) gleikin
If Your Wholesale Sunglasses Aren't Fashion Frames, They Won't Sell Most people could use a little extra cash now and then, but some may not have an idea for how to earn it. If you are looking for a simple way to make a side income, why not consider buying products as wholesale and selling them for retail price? While it requires an investment up front to purchase the items, the profit margin has the potential for much greater returns. This is especially true if you choose a product that appeals to everyone and serves a need. A perfect example is fashion sunglasses.

Whether using an online marketplace, setting up a table at a concert, or reserving a booth at a market or fair, selling individual sunglasses from a wholesale bulk purchase can be an easy way to make some money – but only if they are quality fashion frames. Sunglasses that are built cheaply and don't incorporate style trends are going to be a difficult resale. While quality has always been important, more so than ever, what a pair of sunglasses looks like is just as significant as the functional protection it offers. All your shades should block harmful UV rays from the wearer's eyes, but every pair should also be able to act as an expression of fashion.

wearing sunglasses on the beach

Sunglasses are an Accessory

Although modern sunglasses have been around since the early 20th century, they haven't always been designed as a fashion accessory. Early models were focused on comfort and sun and glare protection, but sunglasses nowadays are created to be both useful and trendy. For many, shades are picked out to go with an outfit, and multiple pairs are purchased for different occasions. They are used to help someone express their unique style or highlight a fashionable ensemble. Quality frames can be purchased in different colors, shapes and sizes, making them their own accessory – much like a purse or hat. Anyone and everyone wears fashion sunglasses, which means your customer base is essentially unlimited if you sell popular shades.

friends on road trip wearing sunglasses

Choosing Wholesale Designer Sunglasses

If you buy wholesale fashion sunglasses that are durable, protective and on trend, it will make selling your bulk easy – but you have to be smart about which shades you purchase wholesale. Consider the following before buying your bulk collection:

  1. First, buy from a reliable and reputable wholesale fashion sunglasses distributor. Do your research so you don't end up with easily breakable, cheap frames that no one will want to spend money on.
  2. Second, make sure you have a good variety. Not everyone has the same taste and people align with different trends. Try to get several colors, shapes and rim styles to satisfy a greater number of customers.
  3. Third, explore current trends before purchasing fashion sunglasses wholesale. Styles come and go with each season and you don't want to get stuck with a bulk order of last year's fashions. As a safety, make sure your selection has at least a few of the timeless styles that never seem to go out of fashion – Wayfarers, aviators, wrap styles, neutral colors and cat eyes.

Once you have a nice assortment of fashion sunglasses, figure out which method of selling works best for you. Price each item so that you make a profit, but don't go over standard retail price. If your collection offers quality and on-trend style, it will likely be a fairly easy sell.

Buying fashion sunglasses at wholesale prices and selling them individually is a great way to earn some extra cash, but only if they are fashionable. Understand that sunglasses are a common accessory, and it's important choose a quality distributor. Browse Olympic Eyewear's extensive collection of stylish wholesale sunglasses and pick which ones you want to sell. In a short amount of time, you could easily be putting more money into your pockets.

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Tue, 07 Feb 2017 18:36:37 +0000 http://www.olympiceyewear.com/blog/tips-to-sell-wholesale-fashion-sunglasses/ http://www.olympiceyewear.com/blog/tips-to-sell-wholesale-fashion-sunglasses/ gleikin@nevausa.com (gleikin) gleikin
Why It's Important to Wear Sunglasses in Winter Winter is here and for most parts of the country that means colder temperatures. Before heading outside into often snowy or windy conditions, most people pile on the layers to protect their skin from the cold. This means wearing jackets, hats, gloves, scarves and boots, even when just taking a quick trip to the store. For those looking to spend time outside skiing, sledding or snowshoeing, it means even more layers - long underwear, sweatshirts, double socks, etc. In either case, one important piece of clothing is often forgotten, but it may be the most important: winter sunglasses.

When going outside in winter, few people consider the fact that they will still be out under the sun. Although the temperature is lower, the sun shines with the same force in winter as it does any other time of year. That means UVA and UVB rays are emitted, which can be harmful to your skin and eyes. Because most of your body is likely covered up when you head outside in December, January or February, that leaves your eyes particularly vulnerable. While the sun may not feel as strong in the winter because the air is much cooler, it sits lower in the sky at a different angle, which actually creates more exposure than in summer months if spending a period of time outside.

No matter where you go and what outdoor activities you have planned, you should always wear a pair of protective sunglasses in winter. This is not just to block harmful UV rays, but also to give you better vision, protect your corneas, and keep your eyes feeling comfortable in the cold, dry winter air.

WINTER SUNGLASSES REDUCE GLARE

Whether driving or skiing, if you are somewhere that is covered in snow, you will likely experience blinding glare at certain angles. Much like in the summer when near water, the reflection of the sun's light can impede your vision when it's in your line of sight because it makes the outside brighter. If snow is on the ground, that reflection can carry as much as 85 percent of the sun's UV rays and direct them straight up to your eyes. Bright light shining down on you and up at your face can make it difficult to see what's right in front of you. To avoid this dangerous situation, polarized winter sunglasses are ideal, particularly for drivers.

A scratch golfer who needs sunglasses can easily go the pro way. But if you customer is still among those still just trying to break 90, you can help him by knowing the ins and outs of what's best for each golfer and why.

AVOID WINTER SUNBURN WITH SHADES

In addition to the bright light reflecting back at you off the snow, harmful UV radiation bounces up to your eyes when outside without sunglasses in winter. If you are outside for an extended period of time, those reflected rays can actually sunburn your corneas and irritate them for as long as a week. Skiers and snowboarders often call this "snow blindness" because it can cause hazy vision, but it generally also comes with excessive tearing, the feeling of a foreign object in the eye, bloodshot eyes and pain.

Those up on the slopes are often at a bigger risk for eye sunburn if they don't wear winter sunglasses because of the altitude. For every 1,000 feet, you rise above sea level, UV radiation increases by 5 percent. The higher up on the mountain you are, the more likely you are to experience sunburned eyes, as there is less atmosphere acting as a blocker. That's why it is especially critical for snow athletes to have quality UV-protectant sunglasses for winter.

SUNGLASSES IN WINTER PREVENT DRY EYE

The cold temperatures and windy conditions can make the winter months especially dry. Most people feel it on their skin and lips, which may require frequent applications of lotion and balm. What you may not realize is that the weather change can also make your eyes dry - particularly when you are outside. When you wear sunglasses in winter, they can shield your eyes from blowing snow and ice as well as block the wind, which can cause the tears on the surface of your eyes to evaporate quicker. Having a pair of shades on in the cold can be the difference between comfortable vision and irritated eyes.

So as you are loading on your layers and getting ready to tackle the brisk air, don't forget your winter sunglasses. Protecting your eyes in the cold and snow can prevent eye health issues later and keep you more comfortable on the slopes, hills or even in the car.

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Mon, 30 Jan 2017 16:09:26 +0000 http://www.olympiceyewear.com/blog/important-wear-sunglasses-winter/ http://www.olympiceyewear.com/blog/important-wear-sunglasses-winter/ gleikin@nevausa.com (gleikin) gleikin
Top 4 Creative Uses for Bulk Sunglasses Purchasing sunglasses in bulk lets distributors and consumers get sellable products for a discounted wholesale price. While businesses may sell these through a storefront, individuals often turn to private online sales through websites like eBay or Amazon. But those are not the only options – and may not even be the best ones.

Whether you're a distributor looking to move the leftovers of last year's collection of designer shades or an entrepreneur purchasing bulk sunglasses to sell for a profit, why not do something creative with your sunglasses bulk? You may be able to make money and provide a useful service in the process if you sell your wholesale shades in any of the four situations below.

1. MAKE SUNGLASSES GIVEAWAY PRIZES AT EVENTS

If you have sunglasses in bulk and want to quickly get them all out of your hands at once, sell them to one buyer. Companies holding business parties or employee recognition events may need prizes to give away in raffles or hand out as gifts to reward great work. Organizations or corporations planning public events or running booths at conferences may also require giveaway items to thank attendees for participating or visiting with them. Sunglasses are a great gift for anyone and everyone, as they are both practical and fun.

2. PROVIDE BULK SUNGLASSES FOR WEDDING FAVORS

Most couples offer small gifts to their wedding attendees as a way to say thank you for sharing in their special day. Many times, it's personalized candies or baked goods, and sometimes it's little keepsakes like candles, glassware or coasters. For brides and grooms looking for something a little more useful and unique, sunglasses are the perfect option. The couple can purchase sunglasses in bulk for an affordable price and then tie simple tags onto the frames that read something like, “Don't be blinded by our love” with the names and date of the wedding. This can be an especially practical favor idea for a summer or outdoor wedding in which the guests can wear them during an afternoon ceremony.

3. OFFER TO NONPROFITS AND FUNDRAISERS

This idea may not bring as big of a financial return from other bulk sunglasses sale ideas, but the reward may be even better. There are people all over the country who can't afford sunglasses or the quality of sunglasses they need to protect their eyes. When nonprofits hold events or fundraisers to raise money for a group of people in need, they often need gifts to share with sponsors and donors in appreciation. Giving bulk sunglasses at a discounted price to support a good cause is one of the best ways to make use of your abundance.

4. SELL AT FLEA MARKETS

If you purchased sunglasses in bulk and aren't selling them as quickly as you'd like, try taking them to a flea market. The crowd there may be one you haven't reached before online or in your store. A flea market also gives you the opportunity to present your bulk sunglasses to multiple people at once, potentially letting you clear out a large portion of your stock in one place. Plus, if the market is outside, you can capitalize on shoppers who may need a pair of shades just to walk the stands.

If you purchase cheap bulk sunglasses and are looking for new business opportunities with great return potential, it's time to get creative. Choose any of the above ideas – or come up with your own – to make selling sunglasses more fun and rewarding.

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Mon, 23 Jan 2017 22:41:08 +0000 http://www.olympiceyewear.com/blog/4-creative-ways-to-sell-bulk-sunglasses/ http://www.olympiceyewear.com/blog/4-creative-ways-to-sell-bulk-sunglasses/ gleikin@nevausa.com (gleikin) gleikin
The Best Materials For Your Extreme Sports Glasses Choosing the right material for the lenses and frames for your extreme sport glasses can mean the difference between a game well played and a game lost. Here are the pros and cons of some basic materials so you can easily choose what's right for you and your extreme sport.

infographic best material for sport glasses

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Thu, 06 Oct 2016 21:13:29 +0000 http://www.olympiceyewear.com/blog/best-materials-extreme-sports-glasses/ http://www.olympiceyewear.com/blog/best-materials-extreme-sports-glasses/ gleikin@nevausa.com (gleikin) gleikin
The Ultimate Guide for Getting the Most from Your Extreme Sports Glasses The better your equipment, the better the experience, and that goes just as much for your sports glasses as for anything else. Having the right pair of sunglasses can make a huge difference in how you perform—from effectively cutting the sun’s glare off light surfaces such as water to staying put on your face. Let’s look at some of the elements that you should consider when shopping for the right pair of active sunglasses or sports goggles for your needs.

infographic guide for getting the most from your sports sunglasses

LENSES

ANTI FOG-LENSES
High-energy situations or humid conditions can cause lens fogging. Anti-fog lenses are treated with a coating that resists fogging when you’re working hard and sweating or when you walk (or run) from a warmer place to a cooler place, which causes condensation to collect on the lenses. Not being able to see through foggy lenses puts you at risk for accidents.

HIGH-IMPACT RESISTANT/SHATTER RESISTANT LENSES
Look for lenses that are labeled “impact resistant” or “shatter resistant.” These lenses protect you from eye damage should you get hit in the face with rocks, branches, or a baseball. The best high-impact- and shatter-resistant lenses are made of polyurethane or polycarbonate.

MAGNETIZED LENS SWAPPING
While this is a bonus feature and not absolutely necessary, the ability to quickly change out lenses in order to adapt to changing light conditions or switch between prescription and non-prescription lenses without the need to carry around multiple pairs of glasses is pretty sweet. Pop out one pair of lenses and easily snap a new set in place with no worries about them falling out or shifting.

LENSES THAT REPEL SWEAT, FINGERPRINTS, OR SMUDGING
The Holy Grail of lenses are those that repel sweat, fingerprints, or smudging. While you currently won’t find any glasses that never get dusty or smudged at all, some types of anti-reflective (AR) coating can cut down on irritating smudges and fingerprints. You get what you pay for here, because sub-par “standard” AR coatings aren’t very durable and scratch easily.

HYDROPHOBIC COATING
Sweat and water droplets can leave marks as the droplets dry on lenses, which is why hydrophobic coating is a great option for anyone playing outdoors and in the water. Fingerprints can make hydrophobic coating ineffective, so keep a microfiber cloth handy for occasional cleanings.

ANTI-SCRATCH COATING
It’s pretty self-explanatory: anti-scratch coating helps prevent scratches and increases lens durability.

PRESCRIPTION-READY
Also written “Rx-able,” prescription-ready frames allow you to have your prescription lenses inserted into frames of your choice. Choose from the offerings at your optometrist’s office or find Rx-able frames from your favorite brand online.

POLARIZED LENSES
Polarized lenses reduce glare and light haze produced when sunlight bounces off water or solid surfaces. The polarization application also helps you see colors in the landscape more clearly and brightly, which makes polarized lenses essential for anyone working or playing on or near water. One caveat: the nature of polarized lenses can block you from seeing LCD displays or cause blind spots as they react with the tinted part of your car’s windshield. Keep a non-polarized pair of shades around if you find that to be the case.

BeOne Polarized Sunglasses - B1PL-MONZA

INTERCHANGEABLE LENSES
Want to swap out your lenses to adapt to changing environments? You can opt for magnetic lens swapping (see above), or choose other lens swapping technologies. Interchangeable lenses allow you to optimize your sunglasses for whatever you’re doing—whether you need to adjust to different lighting conditions or you need your prescription lenses in order to read or drive.

PHOTOCHROMIC LENSES
Photochromic lenses darken or lighten according to the amount of UV rays hitting the lenses. The brighter and sunnier it is, the more the lenses darken; lenses lighten when conditions get cloudier or darker. Car glass blocks UVB rays, so photochromic lenses won’t work when you’re driving a car, but they’re handy for everyday use in most other outdoor and indoor situations.

LENS MATERIAL
You’ve got four lens materials to choose from. Each has its pros and cons.

Glass – Glass is the best for clarity, and it’s incredible scratch-resistant durability means glass lenses can last for years when cared for. The cons are that glass is heavier than the other lens materials while also being more expensive.

Polyurethane – This material is the best alternative to glass because it is known for excellent optical clarity and has a superior rating for impact resistance while being lighter than glass. It is, however, expensive.

Polycarbonate – The most popular lens material, polycarbonate is more affordable while also offering excellent impact resistance and very good optical clarity. It is also lightweight. The drawback is that it is less scratch-resistant.

Acrylic – The least expensive of the four lens materials, acrylic is also not as durable, scratch-resistant, or optically clear as its counterparts.

VLT
VLT stands for “Visible Light Transmission” and is a measure of the amount of light that actually reaches your eyes through your glasses lenses. VLT is calculated based on what types of coatings are on lenses, the color of the lenses themselves, and the material out of which the lenses are made. A VLT rating will help you choose the right sunglasses for the right lighting conditions.

  • 0% - 19% VLT: the best for bright, sunny days
  • 20% - 40% VLT: choose this rating for all-purpose sunglasses
  • 40% - 79% VLT: the best rating for low light conditions (overcast skies, early morning, or early evening)
  • 80% - 90% VLT: these lenses are practically clear and best for nighttime use

FRAMES
Frames are almost important as lenses when it comes to choosing the best sports sunglasses. Frames should fit your face and feel comfortable, but they should also be durable enough to withstand whatever activities you participate in. Here are some things to look for when shopping for frames.

SUPER LIGHTWEIGHT
The best sunglasses are the ones you forget you’re wearing. Did you know your nose is so sensitive that you can feel the weight of an eyelash? Super lightweight frames seem to float on your face and nose without causing pain or friction over time.

HEAT AND CHEMICAL RESISTANT
If you’re working with hazardous materials while wearing sunglasses, your frames and lenses need to be specially treated to be heat and chemical resistant. Look for specialized eyewear that will protect from chemical splashes and impacts from abrasive materials. Most sunglasses will survive some heat, but never leave them exposed on a dashboard or in direct sunlight in a closed car. Car interiors can easily reach 200 degrees F. on even mildly sunny days, and that kind of heat will warp nearly any type of frame as well as damage lenses.

ECO-FRIENDLY
Looking for more ways to be environmentally conscious? Believe it or not, sunglasses frames can be made from eco-friendly plant-based, petroleum-free materials that are both durable and comfortable. Look for frames made of lightweight woods, castor oil resins, cellulose acetate, or hemp.

HIGH-IMPACT RESISTANCE
The best cycling sunglasses, hiking sunglasses, or tactical shooting sunglasses are high-impact resistant to protect your eyes from flying rocks and gravel or other bits and pieces that get kicked up in the wind or flung around by your activity.

VENTED TEMPLES
Working hard? Vented temples allow air to circulate freely behind lenses and frames in order to prevent sweat buildup and lens fogging.

DETACHABLE SHIELDS
Detachable shields at the eyebrow and temple block lateral light leakage, which improves your vision clarity—especially important for times when you’re moving fast and need to be alert to any obstacles. Shields also protect your eyes from dust, dirt, water, branches, and other potentially harmful projectiles you might encounter. Simply remove the shields when they are no longer needed.

MATERIALS
Sunglasses frames are generally made out of four types of materials, although you’ll find specialty frames made of other things, too. The four main types of frame materials are:

Metal – Stainless steel, aluminum, or titanium frames are incredibly stylish and can be very lightweight, but they get searingly hot if left in a closed car on sunny, bright days. Metal frames are more expensive than other types of materials, though one major bonus is that they can be easily adjusted. The downside is that metal frames are less durable than other types of materials.

Air Force Aviator Sunglasses - AF108-GDST

Nylon – The right type of nylon frames make for the best high-impact sports sunglasses. Lightweight and inexpensive, nylon is more durable than metal but can’t be adjusted unless the frames are made with an internal, adjustable wire core.

Acetate – While you shouldn’t count on acetate frames for high-impact sports, cellulose acetate is a hypoallergenic plant-based material that is strong, lightweight, and flexible. Acetate also takes color very well, which is why it is so popular for high-end glasses and sunglasses frames.

Castor-Based Polymer – Another of the eco-friendly non-petroleum materials, castor-based polymers and resins are lightweight and flexible but durable. Castor-based polymer is made from highly renewable castor seed plants, which are easy to grow in soil where other crops won’t grow.

FIT

The best-looking pair of sunglasses won’t do you any good if they are uncomfortable, keep falling off during activity, or irritate pressure points. Whatever shades you choose, they should fit both your face and the activity. You don’t even want to be reminded that you’re wearing them. Look for the following fit aspects for even better performance.

FLEXIBLE EAR GRIPS
Ear grips help balance the weight of your sunglasses between the nose pads and the ears, which helps prevent those irritating red dents that can form on either side of the bridge of your nose. Flexible ear grips allow you to adjust the ear grips to exactly fit your head. They also keep your sunglasses from sliding down your nose while you’re looking down.

INTERCHANGEABLE NOSE PADS AND RUBBER TEMPLE GRIPS
When seeking that perfect weight balance between the nose and the ears, you can opt for interchangeable nose pads as well as rubber temple grips. Different sizes and shapes of nose pads can raise or lower the optical frame as needed. When paired with rubber temple grips (rubber ear pieces that grip you head or hold the glasses on by hooking over your ears), you’ll get a perfect weight balance, your eyes will be aligned at exactly the center of the optical frame, and your shades won’t slip off when you look down or whip your head around.

HYDROPHILIC TIPS
Sweat and water can cause sunglasses to slide, and hydrophilic nose pads and temple tips help prevent that.

The post The Ultimate Guide for Getting the Most from Your Extreme Sports Glasses appeared first on Wholesale Sunglasses Blog.]]>
Thu, 21 Jul 2016 19:03:48 +0000 http://www.olympiceyewear.com/blog/ultimate-guide-getting-extreme-sports-glasses/ http://www.olympiceyewear.com/blog/ultimate-guide-getting-extreme-sports-glasses/ gleikin@nevausa.com (gleikin) gleikin
What's My Face Shape? Part 2 of 2 Olympic Eyewear shares helpful tips for determining the right types of bulk sunglasses to compliment face shapes.

Choose wholesale sunglasses that complement the shape of your face. In general, frames add the most visual interest and look the least cartoonish when they are a contrast from your natural features, which means that most rounded faces look best with more angled glasses, while more angled faces look best with more rounded glasses.

Soft, round faces look best with designer wholesale sunglasses that have hard angles, like square or rectangular frames. These tend to make the face look longer and break up the softness of the face. If you have a very full face, you might consider horizontal rectangles, which make the face appear thinner.

Square and rectangle faces look nice with frames that balance the hard lines of the face, so look for round or oval frames. To minimize the appearance of a very heavy jaw line, look for a frame that has a thin, delicate frame (made of wire and in a color similar to your skin tone) so that you don't add more bulk to your face. The glasses should be slightly wider than your cheekbones to fit the face properly.

Heart-shaped faces usually look nice with frames that are wider on the bottom or have some kind of detail on the lower half of the frames. Be sure that the frames are slightly wider than the forehead for a proper fit.

Triangular faces look great with glasses that emphasize the top half of the frame, like half-rimmed glasses or cat-eye glasses, or two-toned frames with darker tops and lighter bottoms. Since triangular faces tend to have strong jaws, be sure that the frames are slightly wider than your jaw to balance it out.

Oblong faces look better with round or curved frames, which take away from the length of the face and emphasize the width. Pick frames with the upper and lower rims of the frame equal in shape. This breaks up the length of the face. Also, choose frames that have a low bridge, which shortens the nose.

Oval faces look great in any type of frame, so choose something that fits your personality. You can play with colors and styles to fit your mood, and you can feel confident in trying out the latest fashion or go with a classic frame to ensure it will stay in style longer.

Choose a whole sale sunglasses frame size that complements your face size. Faces come in all sizes, and glasses should sit in the right position and be the right proportion to the rest of your face in order to avoid distracting from your appearance or obstructing the rest of your face.

Just like Goldilocks, be sure your frames are neither too large nor too small but just right! Glasses that are too big for your features and for your overall face size will overwhelm your appearance and look cartoonish. Glasses that are too small can look out of date or draw attention.

The top of the frames should follow underneath the curve of the eyebrows. For the most part, most people look best if you can see their eyebrows easily above the frames; otherwise your facial expressions will be obscured.

Choose a color of frame that complements you. Depending on your skin, eye, and hair color, different colors of frames may look better on you and bring out your features.

Determine if you have a cool or warm tone to your skin. If you have a cool skin tone (epitomized by blue eyes, pale skin, and blue veins in the skin), a frame in a cool color will complement your coloring best. Cool colors include silver and jewel tones like amethyst, ruby, emerald, or sapphire. If you have a warm skin tone (epitomized by brown eyes, tanned skin, and green veins), then you might look best in warm colored frames. Warm colors include gold and earth tones like beige, orange, yellow, and mustard. Neutral skin tones can pull of frames in any color.

All information is copied from http://www.wikihow.com/Choose-the-Right-Eyeglass-Frames-for-Your-Face

The post What's My Face Shape? Part 2 of 2 appeared first on Wholesale Sunglasses Blog.]]>
Wed, 01 Jun 2016 15:46:49 +0000 http://www.olympiceyewear.com/blog/whats-my-face-shape-part-2-of-2/ http://www.olympiceyewear.com/blog/whats-my-face-shape-part-2-of-2/ emorgan@mwi.com (emorgan1) emorgan1
Golf Sunglasses: The Definitive Guide Summary: Golf sunglasses can definitely make a difference in a golfer's life, and knowing how to help a customer select the right pair is an advantage. Sunglasses must protect a golfer's eyes from the damage caused by the sun's ultraviolet rays, but they can also help your customer see better on the fairway and find the nuances on the green.

THE DEFINITIVE GUIDE TO GOLF SUNGLASSES

Rory McIlroy hits the fairways wearing Oakley High Definition (HD) sunglasses, with their sharp progressive lenses. Perennial LPGA Tour winner Paula Creamer has teamed up with Sundog Eyewear and has designed her own line. Twenty-something phenom Jordan Spieth walks up to the green in Adidas Kumacross shades, which are mirrored and polarized. Adam Scott writes in Golf magazine that good sunglasses can make up for a world of bad shots. He likes the Oakley Flak Jacket, but he also admits that he just likes to look cool.

man playing golf

A scratch golfer who needs sunglasses can easily go the pro way. However, if you customer is still among those just trying to break 90, you can help him or her by knowing the ins and outs of what's best for each golfer and why.

IN GOLF SUNGLASSES, UVA PROTECTION IS THE ACE

Mayo Clinic guidelines on attributes of great sunglasses

sunglasses uv protection

It doesn't matter how awesome a person looks in new sunglasses if they don't protect the eyes from the sun's dangerous ultraviolet (UV) rays. There are two kinds of UV rays: UVA and UVB. Your customer wants sunglasses that specifically state they block 99 to 100 percent of both.  Damage from ultraviolet rays "contributes to the development of certain types of cataracts, growths on the eye and possibly macular degeneration," according to the Mayo Clinic.

"The hardest parts of your body to heal are your eyes," writes Golf Digest. "And they're the easiest to injure."

If a pair of sunglasses says it provides UV 400 protection, that means they block out even the smallest ultraviolet rays, and that's what your customer needs. Shadesdaddyblog.com has a color spectrum chart that makes this easy to understand. Also, in 2015 the Vision Council updated its standards from 2010; in the United States, lenses in fashion or non-prescription sunglasses now must meet the ANSI Z80.3 requirements, which address such things as the angle of the prism in the lens, durability of frames and the way light is transmitted through gradient lenses.

SUNGLASSES LENSES FOR GOLF ARE CUT DIFFERENTLY

Watch a Pair of Sunglasses Being Made

pro golfer wearing sunglasses

Typical sunglasses lenses are cut to minimize distortion as the wearer looks straight ahead, meaning the least distortion will be in the center of the lens and there is more distortion closer to the edges. They are fine for running errands, driving the carpool or walking the dog around the neighborhood. But when golfers get ready to hit the ball, they look down, not ahead.

"Standard sunglasses are less effective when you play golf because you peer through the bottom half of the lens to see the ball," wrote Rob Sauerhaft for Golf magazine. "This may cause the ball to look like it's moving during the swing. Golf-specific sunglasses, by contrast, are designed to eliminate distortion in the bottom half" of the lens.

One of the brands the Golf magazine article mentioned was NYX Sunglasses, which offers a set of three interchangeable lenses for a golfer: dark gray for sunny days, medium gray for partly cloudy and optic yellow for cloudy and low-light conditions. On Golflink.com, writer Marc Jenkins spotlights the Callaway X-Hot 2 Sport series of sunglasses, which have an ergonomically wrapped temple and super-light frames. And The Hacker's Paradise reviewed Sunbuster's "PuttReader" series of sunglasses. "PuttReaders reduce the amount of green the eyes see in a putting green," the company says. "This brings out the browns, blacks, yellows and reds, the colors the brain needs to read putts better."

HOW DO YOU KNOW IF YOUR SUNGLASSES FIT RIGHT?

Frame sizing is all about width, says Articles of Style

female golfer in sunglasses

We all have fun trying on pair after pair of sunglasses in the store, checking our look in the mirror, and buying the pair that flatters us the most. But there's one more thing you can help your customer check when it comes to golf sunglasses, and that's the fit. If the frames are too big or too small for a golfer's face, it can affect how he or she plays. And in golf, you also need to make sure that the corners of the frames the customer chooses in the store don't block his or her view of the golf ball when out on the course! Wraparound frames often eliminate this problem.

Sunglasses (and glasses in general) need to fit an athlete in three distinct places. They need to sit on the bridge of the nose without pinching it or sliding down; they need to have lenses set the right distance apart for the customer's eyes, and they need to fit in the area of the temple.  The Oakley company has patented something it calls a "Three-Point Fit," which means that each frame touches the wearer at only three places: the bridge of the nose and behind the temples. "This retains optics in perfect alignment and eliminates the discomfort of ordinary frames that hook the ears and mount with unbalanced pressure points," the company says. Does a customer have to have Oakleys to get a good fit? No, of course not. But some attention to where sunglasses touch the head and whether the lenses line up properly will pay off.

WHY YOU WANT LENS HEIGHT IN YOUR GOLF BAG

By now, you might be thinking that there are enough guidelines about golf sunglasses to make them just as complicated as golf. You would be wrong; the USGA's Rules of Golf has three sections, 34 rules with sub-rules, four appendixes and an index. It's so complex that Golf Digest recently wrote an article just exploring rule 14-1b, about "anchoring" a long putter next to the golfer's chest.

There are even books on how to understand the rules of golf, like "The Rules of Golf in Plain English" and "Golf for Dummies." So sunglasses are easy-peasy in comparison.

Let's return to that distortion problem in regular sunglasses, and why it's important for golfers to understand. Ask your customer if he or she has ever needed reading glasses; if so, it's easy to realize how annoying it can be to have to constantly put them on and take them off just to read menus or ingredient labels. Or if your golfer wears regular glasses that are "progressive" - meaning the lenses are ground to allow distance vision at the top and progress down to near vision at the bottom - it will help him or her understand why it might be important to be able to focus at length for a drive and up close to fill out a scorecard.

"The golfer's focus moves from the ball to its destination; every stroke, whether a drive or a putt, requires concentration," says the digital magazine 20/20.  "From teeing off on a 500-yard Par 5 hole to the sinking of a 5-footer on the green, very few sports require such critical visual evaluations across distances that can vary by a factor of up to 300 times. He or she calculates distances and terrain. The accuracy of visual input is crucial to the hand-eye coordination needed for winning results."  The magazine's article on "Personal Sunglass Science" explains how sunglasses need to help the golfer in three primary areas: depth perception, contrast enhancement and blue light filtering.

Golfers need sunglasses with "taller" lenses than they might buy for other purposes. "The taller the lens, the better," says the SportRX blog. "A lens without enough height oftentimes forces you to look over the top of the frame when your head is tilted downward while in your golf stance. On the other hand, a taller lens allows you to look through the glasses when your head is in this downward position, giving you good visibility without having to adjust your position or compromise the form you've worked so hard to perfect."

You may have a customer who is uncertain about this from time to time. You can keep a golf ball or two in the store and let golfers put one on the ground at his or her feet and look down on it while they try on different pairs of sunglasses.

DOES TINT COLOR IN SUNGLASSES MATTER IN GOLF?

Copper, green, rose, gray: Do you know which will work best?

Only if your buyer wants to see the ball better. Think about all the situations in which a golfer is looking for that tiny little white ball: Up in the middle of a blue sky after a drive, hidden in the rough around the dogleg; off in the distance on a par 5 close to dusk. And overcast days mean there will be even less contrast (the difference between light spots and shadow) on the golf course.

Brown- and amber-tinted lenses improve contrast, which helps when a golfer is in the midst of all those shades of green. "Rose copper" lenses help him or her better see breaks and contours, according to SportRx, but greens and grays are not ideal on any but the brightest of days. And Nike's Max Transition lenses come in different tints for different sport conditions; the company says its "Golf Tint" enhances details and adjusts to the light on the course. The website says the science behind their golf tint comes from "Nike's spectral analysis of the grass, sky and ball," and that the lens "transmits the appropriate visual spectrum for accurate depth perception and natural appearance."

But while tints may help your customer's golf game, remind him or her that the most important job those sunglasses have to do is protect the eyes from the sun. So don't forget to point out those UVA and UVB ratings.

I WEAR PRESCRIPTION GLASSES, CAN I GET GOLF SUNGLASSES?

sunglasses on white background

Sure.  You just need to help your customers think ahead of time about things like frames, tints, fit and whether they want polarized or non-polarized sunglasses (there are golfers on each side of that discussion; it seems to be more of a personal preference than anything.)  Salt City Optics has a guide to prescription sunglasses and lens tints for golfers, including recommendations for specific brands and models. And SportRX helps a buyer work through all the decisions about frames, lens shapes and sizes, lens colors and tints, progressive and polarized or non-polarized lenses for prescription sunglasses.

DON'T FORGET THOSE JUNIOR GOLFERS!

10 Tips for Finding the Right Sunglasses for Your Junior Golfer

kids playing golf

The golfers whose eyes need the most protection of all are juniors, all those PGA Jr. and AJGA kids in the clubhouse and on the course who hope to grow up to be champions. It might be easy for parents to overlook proper eye protection for their young golfers, especially if their son or daughter constantly loses their sunglasses, breaks them or just prefers not to wear them. But the American Junior Golf Association will sponsor 116 tournaments for players age 12-19 in 2016, and the PGA Jr. will host 10 more. Add the time a child spends at the course in driving, putting and chipping practice and a parent will see why it's worth it to spend a little more on the sunglasses they'll wear on the course.

In general, all the same rules apply - a parent needs to get complete UVA and UVB protection, make sure the frames fit correctly, and buy tinted lenses according to the typical weather in which the child will be playing golf.

"Ever since I started helping design my Sundog Eyewear Collection, I have been more aware of the importance of eye protection for golfers," said Paula Creamer, who won 11 AJGA tournaments during her junior golf career. "I think it's terrific that two great organizations - the AJGA and Sundog Eyewear - are working together to make junior golfers more aware of the damage the sun can cause, and protecting them with the very best sunglass lenses."

And while we agree that it's probably not smart to encourage parents to buy children the most expensive sunglasses - let's be realistic, they're kids - it is worthwhile to make sure their frames and lenses are impact-resistant.  That mom or dad will be glad you did after their junior golfer 9-putts the fourth hole and takes their mood out on their equipment.

CONCLUSION

If your customer is a golfer, it means he or she is out on the course for hours at a time, and that makes it worth doing a little research and spending a little more money on their sunglasses. Careful selection of frames, lenses, tints and fit will help a golfer see better while protecting the eyes from sun damage. And who knows, all that could shave a stroke or two off that score!

RESOURCES

20/20

All About Vision

American Junior Golf Association

Articles of Style

Golf Digest

Golf for Dummies

GOLF Magazine

GolfLink.com

Golfsmith

The Hacker's Paradise

Mayo Clinic

Nike Max Transitions

NYX Golf

Olympic Eyewear

Paula Creamer and AJGA

Paula Creamer Collection

PGA Jr. Series

The Rules of Golf in Plain English

Salt City Optics

ShadesDaddyBlog.com

SportRX blog

Sundog Eyewear

YouTube

USGA Rules of Golf

Vision3k.com

The Vision Council

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Thu, 12 May 2016 23:14:30 +0000 http://www.olympiceyewear.com/blog/golf-sunglasses-definitive-guide/ http://www.olympiceyewear.com/blog/golf-sunglasses-definitive-guide/ gleikin@nevausa.com (gleikin) gleikin
What’s My Face Shape? Part 1 of 2 Olympic Eyewear shares helpful tips for determining facial shapes for purchasing bulk sunglasses.

  • Stand in front of a mirror. Any large, stationary mirror will do. You should be able to easily reach it from a standing position in front of it – you'll need to be able to draw on it without having to lean forward.
    • Stand looking directly forward into the mirror, with your back straight, your head high, and your shoulders back. If you have bangs, pull them out of the way.
    • Make sure the lighting is overhead and not directional. Lighting will affect the shape you draw when attempting to measure for designer wholesale sunglasses.
  • Trace the outline of your face. Using lipstick, a bar of soap, chalk, a dry-erase marker, or some other non-permanent sketching tool, carefully trace the outline of your face in the mirror. Start from the bottom of your chin, proceed up the edge of your face on one side past your cheek bones, follow the curve of your hairline, go down the other side of your face, and end up back at your chin. Try to stay as still as possible while you do this.
    • Don't include your ears – just the edges of your face, as you never want to measure your ears when determining facial shapes for wholesale sunglasses.
  • Judge your facial outline. Step back and look at the shape you've traced. Where is it widest? Is it tall or short? What shape are your jaw and forehead? Based on the answers to these questions, your face should fit in to one of the following categories:
  • Oblong: Your outline should roughly resemble a tall rectangle with rounded corners. Oblong faces have broad but even foreheads, cheekbones, and jaws.
  • Round: If your outline closely resembles a circle, with wide cheekbones and a tapering jaw and forehead, you might have a round face.
  • Square: Your outline should not be tall but should be wide at all points, with a broad forehead, strong cheekbones, and an angular jaw.
  • Oval: The forehead should be slightly broad, with narrower cheekbones and a tapering jaw line.
  • Heart-shaped: These faces are characterized by a broad forehead, strong cheekbones, and a small chin.
  • Triangular: If your outline features a broad jaw but a small forehead, this might be the ticket.
  • Diamond: A diamond face differs from a round or oval face in that the cheekbones are significantly wider than the chin and forehead, which are both narrow.

 

All information is copied from http://www.wikihow.com/Determine-Your-Face-Shape

 

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Sun, 01 May 2016 15:44:52 +0000 http://www.olympiceyewear.com/blog/whats-my-face-shape-part-1-of-2/ http://www.olympiceyewear.com/blog/whats-my-face-shape-part-1-of-2/ emorgan@mwi.com (emorgan1) emorgan1
Help your customer find the best beach sunglasses Summary: Summer is coming, and its prime time for vacations - and beach sunglasses. Maybe your customer is a surfer, and needs shades that can take constant action. Maybe that customer is a parent trying understand UVA ratings because the family is headed to the beach. Or maybe that customer is a college kid who just wants to look cool while flirting with lifeguards at the ocean.

Do you have the answers for all of them?

Customers want sunglasses that look terrific, but they find problems - this pair of frames is too large, that pair is too small; the aviators fit, but the blue lenses seem weird. They look at the UVA ratings, though they aren't sure exactly how to interpret them. And they probably wonder if $150 sunglasses are better for their eyes than the $12 ones.

You have a lot of competition when it comes to selling beach sunglasses: free-standing stores in the mall, round kiosks in drugstores, dozens of online web sites, even ebay and craigslist. But some key information can help you win the sale.

UNDERSTAND THE MOST IMPORTANT FACTOR: EYE HEALTH

The National Eye Institute wants consumers to know that just as excessive sun exposure can damage your skin, it also can damage your eyes over time, causing photokeratitis or contributing to cataracts, macular degeneration or pterygium. The culprit is ultraviolet radiation (UV).

sunglasses on material

"If your eyes are exposed to excessive amounts of UV radiation over a short period of time, you will likely experience photokeratitis, says the American Optometric Association. "Like a 'sunburn of the eye,' photokeratitis can be painful. Its symptoms include red eyes, a foreign body sensation or gritty feeling in the eyes, extreme sensitivity to light and excessive tearing. Fortunately, these symptoms are usually temporary and rarely cause permanent damage to the eyes. The longer the eyes are exposed to solar radiation, the greater the risk of developing cataracts or macular degeneration later in life."

Skin cancers of the eyelid also occur, according to the Skin Cancer Foundation, and are another reason to be sure the eye is protected. Skin cancers of the eyelid, including basal cell carcinoma, squamous cell carcinoma and melanoma, account for 5 to 10 percent of all skin cancers.

The sun's UV radiation breaks down into three types: UV-A, UV-B and UV-C. We needn't worry about UV-C rays; the earth's ozone layer absorbs them. But both UV-A and UV-B rays penetrate that layer and can cause damage.

You can choose sunglasses that screen out most of the damaging UV rays, but the tag or label needs to say that they "block 99 to 100 percent of both UV-A and UV-B rays."

"Skip sunglasses that neglect to offer details about their UV protection," says the Mayo Clinic. "Keep in mind that the color and degree of darkness sunglasses provide have nothing to do with the sunglasses' ability to block UV rays. Also, opt for wraparound sunglasses or close-fitting sunglasses with wide lenses that protect your eyes from every angle."

SAND, WIND AND WATER CAN INTENSIFY THE SUN AT THE BEACH

It's not surprising that going to the beach is such a favorite activity for people of all ages. But the same things that make it beautiful can make it harder on the eyes. The long, white strips of sand and the water stretching to the horizon reflect the sun's light (and therefore its UV rays), while an offshore breeze can blow grains of sand into a person's eye, causing irritation.

Sunglasses with polarized lenses are most often recommended for the beach, cutting the glare from the sand and water. The American Academy of Ophthalmology notes that polarization isn't connected to UV light absorption, though many polarized lenses are now combined with a UV-blocking substance. Check the tag or label to be sure.

Polarized sunglasses "are manufactured to enhance your vision and clarity on the water, allowing you to focus the way you need to focus," according to Olympic Eyewear. "Polarized sunglasses have special benefits for fishermen too - while it cuts away the glare, it adds more depth and clarity to water, so that fishermen get help seeing fish swimming beneath the water surface and underwater structures that impact angling choices."

Don't forget that your eyes need protection on overcast days, too. The sun's UV rays easily penetrate the cloud level and damage your eyes if you are outside for a significant length of time and you aren't wearing sunglasses.

Sunglasses magazine asked "beach pros" - professional and champion beach volleyball players and surfers - whether sunglasses are important in their sports.

couple in sunglasses playing beach volleyball

"Sunglasses are essential to both my profession and my lifestyle," said Olympics beach volleyball gold medalist Kerri Walsh. "The right pair of sunglasses provides me with amazing fit, protection, functionality, and style. I need to deal with a lot of elements when I compete, and my sunglasses allow me to focus on my game and not on "dealing" with the sand, wind, sun, etc."

teen surfer wearing sunglasses

Pro surfer Fred Patacchia feels the same. "The sunglasses I wear are very important to my day-to-day life. I'm constantly outdoors and exposed to the sun," he said. "Every morning, I grab my surfboard, surf shorts, sunglasses, and I'm out the door. When I'm not surfing, I like to fish off my kayak or jet ski; I never go fishing without my sunglasses."

PRICE DOESN'T NECESSARILY REFLECT VALUE OF BEACH SUNGLASSES

Sure, there's a certain cachet with designer sunglasses. And consumers have been trained to think that "you get what you pay for," meaning that in general, the more you pay, the better a product you will receive. But that's not necessarily the case with sunglasses.

piggy bank in sunglasses on a beach

A Wall Street Journal columnist wants consumers to know these things:

  1. Most sunglasses are made by the same company. The Italian manufacturer Luxottica makes sunglasses for Prada, Burberry, Chanel, Polo Ralph Lauren, Dolce & Gabbana, Tiffany and Donna Karan, among many others.
  2. In many cases, the same company is also selling you the glasses, which builds profit into multiple levels. Luxottica also owns LensCrafters, Pearle Vision and Sunglass Hut.
  3. The markups are as big as they seem. In the article, Luxottica says it makes a gross profit of 64 cents on each dollar of sales. Even after deducting sales and advertising costs, overhead and brand licensing royalties it's still making 52 cents.
  4. Those expensive sunglasses may not be any better for your eyes. "A significant chunk of what you pay for isn't the quality of the lenses, it's the brand," said Reza Dana, director of the cornea and refractive surgery service at Massachusetts Eye and Ear Infirmary. He notes that making lenses that offer protection against harmful ultra-violet rays "isn't very expensive technology."

To try to determine whether there's a difference in UV protection between expensive and inexpensive sunglasses, Good Morning America purchased a variety of sunglasses at different price levels and asked Dr. Dennis Fong, clinical faculty at the School of Optometry at the University of California, Berkeley, to test the sunglasses for UV protection. Fong used a spectrophotometer to measure the UV light going through the lenses. His result? That the 11 pairs of inexpensive sunglasses tested performed just as well as the more expensive pairs.

SO HOW SHOULD YOUR CUSTOMER CHOOSE BEACH SUNGLASSES?

First, of course, you want to steer customers toward sunglasses that have 99-100% protection against UV-A and UV-B light. Then you might discuss the different types of lenses available for different conditions.

In addition to polarized lenses, there are many other characteristics that might appeal to certain consumers. Blue-blocking lenses, for instance, make distant objects easier to see; photochromatic lenses darken or lighten depending on how bright the surroundings are. Active beach-goers might benefit from polycarbonate lenses, which offer impact protection. Mirror-coated lenses reduce the total amount of visible light, while gradiant lenses (dark on the top and lighter on the bottom, a setup that acts almost like a sun visor in the car) reduce glare from above while allowing clearer vision below.

sunglasses tint styles

Does the tinted color of sunglasses matter? In some cases, yes. AllAboutVision.com offers a chart of lens colors and the circumstances for when each is most effective, compiled by senior editor Gary Heiting, OD. Lens tints come in yellow, orange, amber, rose, red, dark amber, copper, brown, green and gray; the colors do such things as heighten contrast, reduce brightness, block blue light or preserve normal color recognition. Amber, copper or brown lenses, for example, block high amounts of blue light, which heightens contrast on grass and against blue skies; it makes them particularly effective on golf courses and in water sports.

After those considerations, selecting sunglasses comes down to style and personal preference. The NPD Group, which tracks sales data through retail partners and consumers, did a recent analysis of the continued success of the sunglasses market. According to NPD's analysis, the industry grew 2 percent to $4 billion in the 12 months ending in June 2015, led by consumers in the Millennial and Baby Boom demographics. Younger buyers and women tend to focus on fashion styles, while older buyers and men tend more toward function.

"Male or female, the Millennial generation is increasing its spending faster than any other group," said Marshal Cohen, chief industry analyst for the company. "But as consumers age, style and feature preferences change - fashion-focused sunglasses become less popular, while sporty, and basic/classic options gain share."

And finally, consumers who want the high style of designer sunglasses without the high price will often be drawn to high-quality designer lookalikes for their beach holiday.

WHAT ABOUT THE KIDS AND BEACH SUNGLASSES?

happy boy laughing in sunglasses

Children need eye protection even more than adults do, according to Christina Moon, MD, Director of Cornea and Refractive Surgery in the Division of Ophthalmology at Beth Israel Deaconess Medical Center, in an interview with Boston's WCVB5. About 50 percent of actual eye damage occurs before the age of 18.

"The natural lens in your eye blocks out more UV light as you get older," Moon says. "So the younger you are, the more important it is to protect your eyes from UV rays."

And don't think that a cloudy day negates the need for sunglasses. Even though it seems odd, "You can get as much, or even more, sun exposure on an overcast day than you can on a bright day," Moon says.

CONCLUSION

The sunglasses market is thriving, and sunglasses are one of the most common items that consumers take to the beach. But buyers need to understand the importance of ultraviolet light protection, and will benefit from knowing the differences between types of lenses. It is a myth that the more expensive sunglasses are always better, and consumers appreciate this information. And when it comes down to style, there's virtually no limit.

RESOURCES

ABC News

All About Vision

The American Academy of Ophthalmology

American Optometric Association

Beth Israel Deaconess Medical Center Division of Ophthalmology

Massachusetts Eye and Ear Infirmary

Mayo Clinic

National Eye Institute

New York Times

The NPD Group

Olympic Eyewear

School of Optometry at the University of California, Berkeley

The Skin Cancer Foundation

Sunglasses

Wall Street Journal

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Mon, 11 Apr 2016 17:00:40 +0000 http://www.olympiceyewear.com/blog/help-customer-find-best-beach-sunglasses/ http://www.olympiceyewear.com/blog/help-customer-find-best-beach-sunglasses/ gleikin@nevausa.com (gleikin) gleikin