en-US Wholesale Sunglasses Blog Wholesale Sunglasses Blog Wed, 22 Nov 2017 09:08:43 +0000 http://fishpig.co.uk/magento/wordpress-integration/?v= http://www.olympiceyewear.com/blog/ 5 Promo Ideas for Eyewear Retailers You started a business selling discount sunglasses at a local retail center. Things have been going okay, but your store isn't generating the kind of traffic you were hoping for. What can you do? It sounds like you need a little bit of promotion. You need to give people a reason to come in and check out your discount sunglasses.

Retail is a form of business that requires constant promotion. Because it is so competitive, every other store selling sunglasses in your area is vying for the same customers you want to visit your store. You have to engage in promotion to get their attention.

So how does one promote a retail eyewear operation? The number of ways is virtually endless, limited only by your creativity. Below are five suggestions to get you started:

1. Offer a BOGO Deal

Successful retailers know that customers love freebies. In fact, few other promotions are as effective at generating traffic as a 'buy one, get one free' (BOGO) promotion. If you've never done any promotions before, this is a great place to start. You can establish a defined promotional period – say one week, for example – and then get the word out through social media, leaflets, Pennysaver-like publications, and even signs in your store windows.

2. A Reduced-Price Deal

If you are not quite ready for a BOGO promo, consider running a reduced-price promo. Instead of getting a free pair of discount sunglasses when you buy one at full price, offer a 50% reduction. Buy one pair at the regular price and get half off a second pair. You can market a reduced price offer the same way you would a BOGO promo.

3. Back-to-School or Summer Fun Promo

If you buy kids sunglasses in bulk, think of ways to get the attention of their parents. Two good suggestions are back-to-school and summer fun promotions. A back-to-school promo is a great idea in southern states were kids start school in early-to-mid-August – kids are still going to need sunglasses during recess and on the weekends. In the spring, do the same kind of thing with a promotion that anticipates kids spending more time outdoors during the summer.

4. Refer a Friend (Social Media)

We assume you are taking advantage of social media as a marketing tool for your retail business. That being the case, attracting new followers is key to reaping maximum benefits from social media marketing. We suggest considering a 'refer a friend' promotion. Every time one of your current followers refers someone who also becomes a follower, you make a record of that. For every five followers a customer recommends, he or she is eligible for a discount on the next purchase.

5. Crazy Selfie Promotion

Selfies are all the rage these days, so why not take advantage of them to promote your retail operation? You could run a 'crazy selfie' campaign in which you encourage customers to take selfies while wearing their favorite pair of sunglasses. The crazier, the better. You can then present all the images to a group of judges who will choose the craziest selfie of the group. The winner gets a free pair of discount sunglasses or some other prize that you think is appropriate.

The five ideas listed here do not even scratch the surface of promotional possibilities. Remember that the idea of promotion is to get your name out there and give people a reason to visit your retail location. Promotion is something you have to do on a continual basis, though. It is not a one-time thing and that’s it.

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Mon, 13 Nov 2017 16:48:59 +0000 http://www.olympiceyewear.com/blog/5-promo-ideas-eyewear-retailers/ http://www.olympiceyewear.com/blog/5-promo-ideas-eyewear-retailers/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
Customer Service: As Important as Inexpensive Sunglasses in Bulk Olympic Eyewear would never turn away a new client looking for inexpensive sunglasses in bulk to stock a brand-new retail enterprise. The market for sunglasses is big enough to accommodate a lot more vendors than are currently active. Still, there is more to succeeding in business than stocking a store with products and then hoping customers will come and buy them.

If we had to name the most important component to succeeding in modern retail, it would not be great wholesale pricing or aggressive marketing. It would be something a lot more fundamental: customer service. Yes, customer service is just as important to the eyewear dealer as inexpensive sunglasses in bulk.

Inventory Just the Start

Let us say you are just getting started in the retail eyewear business. Of course you are going to shop around for the best products at the best prices. That is what business owners do. That's why customers come to Olympic Eyewear for fashion sunglasses at great wholesale prices. But the inventory you purchase is just the start of building a successful business.

You will have to engage in some form of marketing to get people into your retail location. You might put up signs, pass out leaflets, and post a handful of social media announcements. All of that is great because it brings people in the door. Still, you have just begun the process of building a successful business. What you do when customers actually walk through your door the first time is what will truly determine your success as a business owner.

Consumers have very definite expectations of what constitutes good customer service. Furthermore, they will not tolerate bad customer service. If the experience you provide in your retail shop is not what your customers expect, they will walk out and never come back. It won't matter what your inventory of fashion sunglasses looks like. It will not matter how cheaply you sell your products, either.

What Good Customer Service Looks Like

Now that you know how important customer service is, do you really know what it looks like? A lot of new business owners do not. We don't say this to speak negatively of anyone, but simply to point out that it takes time to fully grasp what customers are looking for in terms of service.

To get you started, here are a couple of tips:

  • Pricing – While pricing isn't everything, it is part of good customer service. People don't want to feel like they are getting ripped off.
  • Appearance – Believe it or not, the appearance of your retail shop is part of customer service. It should be clean, attractive, and well organized.
  • Staff – Your staff is the single biggest factor in customer service. They should be polite, respectful, helpful, and knowledgeable.
  • Inventory – Inventory is part of customer service inasmuch as your customers expect to find the kinds of products they are interested in. You will have to get to know them to keep them happy.
  • Engagement – Good customer service means engaging with your customers whenever you interact with them. Talk with them; get to know them; show an interest in them.
  • Problem Solving – When problems arise, and they always do, good customer service is attuned to fixing those problems as quickly and effectively as possible.

You can buy inexpensive sunglasses in bulk from Olympic Eyewear, and we highly recommend you do. We have the inventory you need to fully stock a retail operation. At the same time, understand that the most important factor in your long-term business success is the customer service you offer.

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Thu, 26 Oct 2017 15:39:40 +0000 http://www.olympiceyewear.com/blog/customer-service-important-inexpensive-sunglasses-bulk/ http://www.olympiceyewear.com/blog/customer-service-important-inexpensive-sunglasses-bulk/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
#1 Reason to Sell Sunglasses: People Want Them We have built a successful business on the premise that people both need and want sunglasses. They need sunglasses to protect their eyes from the sun's harmful UV rays, and they want sunglasses that reflect their sense of personal style and individuality. Thus, our designer brands are sold across the country by retailers who buy from us at attractive wholesale prices.

Can you succeed as a retailer of sunglasses? Absolutely. And the number one reason you can succeed is the same reason we succeed as a wholesaler: people want sunglasses.

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Thu, 12 Oct 2017 18:43:51 +0000 http://www.olympiceyewear.com/blog/1-reason-sell-sunglasses-people-want/ http://www.olympiceyewear.com/blog/1-reason-sell-sunglasses-people-want/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
Another Legit Reason to Wear Sunglasses Indoors Not long ago, we published a couple of blogs and guest posts talking about people who wear sunglasses for medical reasons. We talked about U2 singer Bono, for example, who wears tinted sunglasses due to suffering from glaucoma. NFL coach Tony Sparano is another prolific wearer of sunglasses thanks to an injury he suffered as a teen. In light of that, we recently became aware of another medical condition that can be helped by wearing sunglasses.

The disorder we are referring to is actually a family of disorders of the vestibular system. These disorders affect the system of nerves and other tissues in the ears that are normally responsible for balance and spatial orientation. A person suffering from one of these disorders can display a lengthy list of symptoms, including general lightheadedness, dizziness, and even spells of severe vertigo.

So, how can a pair of dark wayfarer or aviator sunglasses help? By breaking up visual disturbances. You see, the brain of someone with a vestibular disorder is attempting to overcome the problem by relying on visual information to replace the missing vestibular information.

Quieting the Visual Space

There are several kinds of vestibular disorders along with a variety of causes. One particular disorder is known as bilateral vestibulo-ocular reflex loss – or bilateral vestibular loss for those who prefer a less technical term. This is a disorder in which the vestibular system in both sides of the head no longer functions properly. The loss of function can be either partial or complete.

A person suffering from this condition finds visual stimulation annoying. He or she may find it hard to remain upright in the midst of large crowds of people who are constantly moving. Scrolling a computer screen may be difficult, watching TV may be challenging, and driving a car may be nearly impossible. Sunglasses can help by reducing the person's ability to fully see the visual space around him or her.

For example, you might sit on your couch watching television with a ceiling fan going above you. You would probably not even notice the fan. A person suffering from bilateral vestibular loss will notice it, because his or her brain is trying to take in as many visual signals as possible in order to maintain balance and spatial awareness. The movement of the fan can be enough to drive him/her crazy, even if he/she is trying to focus only on the television.

A good pair of dark sunglasses can help by providing just enough interference that the brain is not distracted by the ceiling fan. Those same sunglasses would help in a similar manner when the person is out shopping or running errands. Just by reducing visual stimulation, sunglasses can make an enormous difference.

Sunglasses Can Be a Treasure

The point of this blog post is similar to that of the other posts we published: we want to highlight the fact that some people treasure their sunglasses as more than just a fashion statement or a tool for protecting the eyes against the sun. For people with certain medical conditions, like vestibular disorders, a pair of sunglasses can be as valuable as the Pirate's load of buried treasure.

As a retailer, we encourage you to keep that in mind when serving customers who seem to have unique needs. Your average customer may be all about making a fashion statement with the latest pair of wayfarer or aviator sunglasses, but someone with a medical issue is looking beyond mere fashion. They're looking for a pair of sunglasses that will actually make their lives better.

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Tue, 03 Oct 2017 16:29:07 +0000 http://www.olympiceyewear.com/blog/another-legit-reason-wear-sunglasses-indoors/ http://www.olympiceyewear.com/blog/another-legit-reason-wear-sunglasses-indoors/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
Tips for Adjusting Sunglasses That Slip Those steamy summer days between July and August are the days when your customers need their sunglasses the most. They are also the days when perspiration can make it nearly impossible to keep a pair of sunglasses on your face without them slipping. No worries though, there are ways to get around the slipping.

You might be a retailer that offers free adjustments. Your profit margin is high enough to offer the service because you buy bulk sunglasses from us. If so, this post is not for you. What you will read below is intended for retailers who do not offer free adjustments yet still find themselves giving customers advice about slippage.

The Hairdryer Method

Sunglasses that slip as a result of perspiration are generally not tight enough around the back of the ears. The easiest way to solve this problem is to tighten them up by actually bending the plastic frames. This can be done with a hair dryer, a towel, and a little TLC.

Your customer should put the hair dryer on its highest setting. Hot air will then be directed toward the back of the ear piece until the plastic is hot enough to bend. The idea is to bend the ear piece upward, using the towel to protect against being burned. Customers who decide to use this method should make adjustments in small increments. Going to big could mean having to make multiple adjustments back and forth which, ultimately, could end up breaking the plastic.

The Elastic Band

Customers not thrilled about the idea of heating up their sunglasses could elect to purchase an elastic band. The bands are very popular for kids who have trouble keeping their regular prescription eyeglasses on due to their rambunctiousness. Fortunately, the elastic bands work equally well for sunglasses.

If you buy bulk kids sunglasses from us, you might want to invest in bulk elastic bands as well. They go well together – just like peanut butter and jelly or baseball and apple pie.

Adhesive Foam Pads

Another good idea that comes from the world of prescription eyeglasses are those adhesive foam pads you buy at the pharmacy. The pads were originally intended for eyeglasses with metal frames and plastic bridge pads for the nose. You simply affix a foam pad to each bridge pad and away you go.

The pads work equally well on plastic sunglasses. You can place one on each side of the bridge as well as on each ear piece – just in front of, or behind, the ear. The only downside to foam pads is that perspiration will eventually get underneath the adhesive and cause them to fall off. New pads may have to be applied a couple of times during the summer season.

The Abrasion Method

Last but not least is the abrasion method. This is typically a measure of last resort, especially if your customers are buying fashion sunglasses. Those interested in trying it need only possess a file or emery board. Also note that this method does not work well for sunglasses with metal frames. It is really intended for plastic.

Using the file or emery board, the customer simply scuffs the plastic surface on either side of the bridge and where the earpieces contact the side of the head. Scuffing the plastic does essentially the same thing as affixing adhesive foam pads. The advantage of this method is that perspiration is never a problem.

If you buy bulk sunglasses from Olympic Eyewear, we thank you for your loyalty. Hopefully, these tips for preventing slippage during the hot summer months will be useful for your customers.

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Mon, 18 Sep 2017 19:37:32 +0000 http://www.olympiceyewear.com/blog/tips-adjusting-sunglasses-slip/ http://www.olympiceyewear.com/blog/tips-adjusting-sunglasses-slip/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
Marketing Sunglasses Beyond Store Shelves Every day, Olympic Eyewear has the pleasure of working with retailers who purchase wholesale sunglasses from us with the intent of selling them at boutiques, pop-up shops, and flea markets. It is a great business model that a lot of people make a living on. Still, retailers do not have to settle for sales confined to store shelves. There are other ways to market sunglasses to move them in much larger numbers.

The key to marketing sunglasses beyond store shelves is to target a particular audience and then find out what makes them tick. If you can find a message that hits the bull's-eye, so to speak, it's possible to move a lot of sunglasses very quickly. Below are just a few examples.

Sports Team Promotions

If you are a sports fan, you know that teams offer giveaway promotions to get people through the turnstiles. Just go to any Major League Baseball game if you are not familiar with the idea. Baseball teams give away everything from bobblehead toys to replica baseball caps.

Big-league teams are not likely to take you up on an offer for wholesale sunglasses unless you can deliver in volumes north of 10,000 or so. But if you have minor league teams in your local area, they would be a good target. Try approaching the team's marketing department with an offer to supply anywhere from a few hundred to a thousand pairs of sunglasses. You do not have to realize your normal 40% margin to make this work. When you're selling that many, a 10% margin is good enough.

Approach Local Employers

In every city and town across America, there are employers with workers who spend the majority of their time outdoors. Take the typical lawncare company with half a dozen laborers. The company already provides T-shirts, why not approach them with an offer to supply their staff with sunglasses. You could talk about using the sunglasses as an employee perk. You could pitch the idea of improving the professional image of the crew with matching T-shirts and aviators for all.

Summer Day Camps

The summer months are a time when youth day camps spring up all over the country. Unfortunately, such camps are notorious for having kids show up unprepared for being in the sun all day. Consider approaching a couple of day camp operators and offering cheap kids sunglasses for campers. If a camp can keep several dozen on hand, they will always have a pair available when one of the kids arrives without adequate eye protection.

As a bonus, the camp could let it be known in their marketing materials that they keep extra sunglasses on hand in case kids forget theirs. That would certainly score points with parents.

Talk to Car and Boat Dealers

Lastly, local car and boat dealers are always looking for inexpensive ways to get people into the showroom. You can pitch the idea of offering a free pair of sunglasses along with the purchase of a new or used car or boat. Pitch aviators to boat dealers and wayfarers to car dealers. Or offer a selection of various fashion frames they can mix and match according to their customer base.

There are plenty of ways to sell fashion sunglasses beyond just offering them on store shelves and racks. Your marketing potential is limited only by your imagination and creativity. Hopefully, the suggestions offered here have you thinking outside the box. In the meantime, Olympic Eyewear will be here with a full selection of bulk orders sunglasses at great prices that work well with your profit margin targets.

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Tue, 12 Sep 2017 16:05:14 +0000 http://www.olympiceyewear.com/blog/marketing-sunglasses-beyond-store-shelves/ http://www.olympiceyewear.com/blog/marketing-sunglasses-beyond-store-shelves/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
Sunglasses Do Not Have to be Expensive to Look Good Olympic Eyewear gets a lot of questions about how we can sell fashion sunglasses so cheaply. Such questions are based on the assumption that cheap sunglasses do not sell well on the retail market; that retailers would never buy from us because they know that cheap doesn't sell. But all those assumptions are wrong. In fact, the opposite is true. Sunglasses do not have to be expensive to sell.

We have been in this business long enough to know that the two most important things to consumers looking for sunglasses are UV protection and good looks. Just about every manufacturer maximizes UV protection these days, so that's really a non-issue for most fashion sunglasses. Good looks are another matter. And just like you do not have to have a jacked-up price to sell, sunglasses don't have to be expensive to look good either.

Need proof? Look no further than our inventory. We carry some very impressive brands including Air Force, Manhattan, CG, Giselle, and Nitrogen. Even our highest priced fashion sunglasses cost a fraction of what you would pay for comparable products from more expensive designer brands. Yet those more expensive products are no better than ours.

It is All About Image

When it comes to consumers and what they think looks good in a pair of sunglasses, it is all about the image they want to project. Well, guess what? The same goes for the retailers who sell those glasses. Retailers need to project the right kind of image to maximize sales. The right image will keep customers walking through the door.

Our goal as a wholesaler is to offer products that help our customers project the kind of image that drives sales. Therefore, we put a lot of time and effort into finding the right fashion sunglasses. We look for styles that are up-to-date with the latest trends. We look for products that speak to retail consumers where they are, rather than forcing them to adopt an image they cannot be true to.

We believe that we have achieved that goal, and continue to do so from year to year. If you are new to Olympic Eyewear, you may not fully appreciate how much our inventory has grown since the early days of our business. But it has. And with each passing year, we strive to get our hands on the newest and latest trends while cycling out those that do not sell anymore.

Customers Want Value

Another lesson we have learned over the years is that customers want value. We will not argue that there are some people who won't buy a pair of fashion sunglasses unless these cost hundreds of dollars and have an A-list designer's name on them. But those customers are truly the minority. The average adult looking for new sunglasses doesn't want to spend that kind of money. What they do want is a pair of fashion sunglasses that look good, offer adequate UV protection, and will not break a few hours after they leave the store.

We know what customers want in fashion sunglasses. As a retailer, you can trust that you will be able to meet your customers' demands by selecting products from our vast inventory. Indeed, our inexpensive sunglasses are only cheap in their wholesale pricing. They are not cheaply built with little to no attention to craftsmanship.

As a retailer, never forget that fashion sunglasses don't have to be expensive to look good. They also don't have to be expensive to sell. Give your customers good looks and adequate UV protection at a reasonable price and they will be happy.

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Wed, 06 Sep 2017 19:08:18 +0000 http://www.olympiceyewear.com/blog/sunglasses-not-expensive-look-good/ http://www.olympiceyewear.com/blog/sunglasses-not-expensive-look-good/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
3 Things to Know about the Toothpaste Repair How maddening is it to invest in a great pair of designer sunglasses only to scratch them a few weeks later? Scratched lenses are a big problem for sunglasses for obvious reasons. As a result, people are always looking for ways to remove those scratches.

Have you heard about the toothpaste repair? It is one of the more common ways individuals try to get rid of lens scratches. You may have even discussed it with your own customers. As a supplier of designer wholesale sunglasses, we field questions about the toothpaste repair from time to time.

Below are three things you need to know about this repair, just in case you are asked. We want to make it clear that we do not endorse trying to remove scratches from sunglasses using toothpaste. Still, we understand that people are willing to try this method before replacing scratched glasses. From their viewpoint, they have nothing to lose.

1. The Repair Requires Nonabrasive Toothpaste

The toothpaste repair is something recommended not only for sunglasses, but also for scratched CDs and DVDs. What we find most interesting is that there are plenty of online how-to guides that recommend using an abrasive toothpaste. This may be a good idea for CDs and DVDs (we're just guessing here) but it is not good for the lenses in most designer sunglasses.

Abrasive toothpaste will do more harm than good by putting new scratches in the lenses. Instead, a nonabrasive toothpaste should be used. If possible, a high-quality children's toothpaste is preferred. Consumers should avoid gels, as these really won't do any good.

2. How the Repair Works

If you are going to recommend the toothpaste repaired to your customers then you really should know how it works. Toothpaste marketed as non-abrasive still contains a small amount of an abrasive component, in order to be effective for cleaning the teeth. This abrasive component gently removes a thin layer of plastic from the lens, thus leveling out the surface and removing scratches.

It should be noted that the toothpaste repair will not work on deep scratches. It may make those scratches less prominent, but a scratch that's deep enough is not going away without actually damaging the lens.

The Repair Process

Before moving on to the third and final thing to know about the toothpaste repair, it might be helpful to know how the repair should be applied. It's quite simple. First, the toothpaste should be applied directly to the scratched lens using a finger or a soft, cotton cloth. Never use a toothbrush.

Next, the toothpaste should be worked in using a circular motion while moving around the lens from the center out. Never go straight across the lens in either a vertical or horizontal motion. Finally, the lens should be rinsed with cold water and dried with a soft, cotton cloth.

3. Repeated Repairs Will Ruin Sunglasses

Finally, you need to know that repeated toothpaste repairs will eventually ruin a pair of designer sunglasses. The protective lenses in sunglasses are embedded with UV protection and tinted to block visible sunlight. Applying the toothpaste repair multiple times will gradually reduce the effectiveness of both kinds of protection. Numerous repairs will also ruin the physical appearance of the lenses, leaving dull patches that look like scuff marks.

Attempting the toothpaste repair on a pair of designer sunglasses is rarely an ideal situation. Nonetheless, we know that people do it. If your customers ask about it, make sure you know how to advise them. The last thing you need is an unhappy customer whose repair fails.

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Tue, 29 Aug 2017 16:07:55 +0000 http://www.olympiceyewear.com/blog/3-things-know-toothpaste-repair/ http://www.olympiceyewear.com/blog/3-things-know-toothpaste-repair/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
Top 5 Ways People Lose Their Sunglasses Imagine buying a brand-new pair of wayfarer sunglasses that make you look as sophisticated as Tom Cruise. You wear them all weekend while you are out and about with friends. Come Monday morning, you hop in the car only to discover they are nowhere to be found. You are off to buy another pair – the third pair you've bought this year!

The team at Olympic Eyewear knows it is a good thing that our customers can buy bulk sunglasses inexpensively. They can serve their retail customers who just cannot seem to hang onto a pair of sunglasses for more than a few weeks. Without the retailers to buy from us, those average Joes and Janes would have to come up with some way of permanently affixing their glasses to their bodies.

How do people lose their sunglasses?

If we could only count the ways. It has been our experience that there are some ways more common than others, so we put together a top five list to prove the point.

1. Leaving Them in Someone Else's Car

The number one way people lose sunglasses is probably leaving them in someone else's car. We all have that special storage place in our own cars, but things are different when riding with friends or family members in their cars. It only takes one day of outdoor partying that turns into an evening of fun to cause you to forget that you left your sunglasses in a friend's car. And once they're gone, good luck getting them back.

2. Dropping Them in the Water

Another common way people lose their sunglasses is dropping them in the water. Unfortunately, most sunglasses don't float. Fishermen know this all too well. An experienced fisherman might be leaning over the boat to pull in an especially feisty fish and, in the heat of the moment, drop those expensive sunglasses that quickly sink to the bottom of the lake.

Boaters, beach goers, and ferry riders also have problems with water. It's almost like water acts as a magnet to pull sunglasses off a person's face and suck them into the watery abyss.

3. Losing Them on Amusement Rides

Summer is amusement park season in the US. More than one amusement park goer has lost a pair of sunglasses on a roller coaster, Ferris wheel, or one of the many other thrill rides such parks are known for. It would be interesting to know just how many pairs of lost sunglasses amusement park workers pick up every day.

4. Hanging Them out the Window

It is never a good idea to hold your sunglasses while your hand is hanging out the car window. A momentary lapse at 65 miles an hour can send those sunglasses careening across the interstate on a collision course with oncoming traffic. A lot of people lose their sunglasses this way, and it's not a pretty picture.

5. Loaning Sunglasses to Friends

Last but not least is loaning your sunglasses to a friend. Unfortunately, a good pair of sunglasses is a lot like a good pen. Loan them out and you may never see them again. If you have friends who routinely ask to borrow your glasses, it might be a good idea to keep a stock of cheap, drugstore sunglasses on hand.

Nothing is worse than investing in a good pair of wayfarer sunglasses only to lose them a few days later. If you have customers prone to losing their glasses, you might want to suggest a granny strap or visor clip. Both do wonders for helping people hang on to their shades.

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Mon, 21 Aug 2017 17:24:57 +0000 http://www.olympiceyewear.com/blog/top-5-ways-people-lose-sunglasses/ http://www.olympiceyewear.com/blog/top-5-ways-people-lose-sunglasses/ webtekmarketing@gmail.com (webtekmarketing) webtekmarketing
What You Need to Know about Sunglasses and Solar Eclipses U.S. residents will experience something on August 21 that will not come around again for another seven years. Of course, we are talking about the solar eclipse that so many astronomy enthusiasts have been looking forward to for years. Because of the relative rarity of solar eclipses, they are a big deal to people wishing to see one with their own eyes. As a retailer of sunglasses, you need to be prepared by understanding what solar eclipses mean for sunglasses.

You may purchase bulk designer sunglasses from us on a regular schedule. That does not mean you are prepared as a supplier of sunglasses for the solar eclipse. In fact, you are not prepared if you do not have a specific kind of solar shield sunglasses in stock. Why do we mention this? Because some of your customers may come in looking for the darkest pair of sunglasses they can find under the assumption that these will provide adequate eye protection for viewing the eclipse. They will not.

We sell all kinds of black sunglasses in bulk. They are great for everyday use on the sunniest of days. But standard sunglasses are not the same as solar shield sunglasses and they do not provide adequate protection while viewing an eclipse.

Viewing an Eclipse Can Be Dangerous

A solar eclipse occurs when the moon passes in front of the sun on a direct path that blocks the sun either entirely or partially. The August 21 eclipse will be a full eclipse. Such eclipses present very real dangers to viewers. There are three kinds of light to be concerned about:

  • Ultraviolet (UV) Light – This kind of light is routinely blocked by standard sunglasses. If UV light were all that eclipse viewers had to worry about, standard sunglasses would be sufficient.
  • Infrared (IR) Light – Infrared light is the same kind of light emitted by your TV remote control. In small amounts, it is not dangerous. However, in the concentrations that accompany full solar eclipses, IR light can do plenty of damage to the eyes. Standard sunglasses do not protect against IR light.
  • Direct Sunlight – The direct sunlight visible by the naked eye is especially intense during the partial phases of an eclipse. During those last few seconds before and after the total eclipse, the intensity of the sunlight can burn retinas and corneas. It can even cause blindness.

It is never safe to view a total eclipse without proper eye protection or an approved pinhole viewer regardless of one's location. Make sure your customers understand that not being in the direct path of a full eclipse is irrelevant. In fact, those outside of the direct path are even more vulnerable because they will never actually see the full eclipse. There will be more time for them to be exposed to the intense direct sunlight that is so dangerous.

Make Sure Your Customers Know

We are thrilled that you buy bulk designer sunglasses from Olympic Eyewear. We are thrilled that the black sunglasses you buy in bulk are favorites among your customers. But do not allow your customers to falsely assume that standard sunglasses will provide adequate protection for viewing the solar eclipse. They won't.

Remind your customers that they need specially designed solar shield sunglasses that are both CE and ISO approved. Furthermore, the sunglasses they do choose for viewing need to have a filter strong enough to block 99.99% of the intense visible light produced by eclipse. Ideally, they will want a pair of sunglasses made of a black polymer with a density rating of 5.

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