The Richest website recently ran a story listing the top 13 brands of sunglasses by price. Number 13 on that list was one of the many well-known brands from Luxottica. Its top price point was about $500. By contrast, the number one brand is a Swiss brand that thinks nothing of charging hundreds of thousands of dollars. That got us to thinking about the primary advantage of buying wholesale sunglasses from Olympic Eyewear.
We put a great deal of time, effort, and care into producing more than two dozen brands of sunglasses we believe compete very well against all of the brands on The Richest's list. But because our wholesale prices are so low, our retailers can sell them at a price comparably lower to the competition while still making a good profit.
As a retailer, this is your best sales angle. You offer top brand quality at a better price. That is the message your customers need to know. They need to know they can trust Olympic Eyewear brands for quality, reliability, and even fashion. They also need to know they do not have to spend $500 or more to get the quality they want.
Christmas is Coming
Now that we're into October, this is the perfect time of year to start pushing the quality and price message to your customers. It won't be long before the Christmas shopping season is in full swing. And once shoppers begin buying, you can bet they will be looking for all the deals they can get their hands on. You can get in on the Christmas sales boom by reminding your customers they can save by choosing one of our brands over a more expensive competing brand.
To that end, are you planning any sort of Black Friday or Cyber Monday event? These two days tend to be the biggest shopping days for the Christmas season. If you're not planning a special sale, you might want to rethink things. Despite having to reduce your margin on Black Friday and Cyber Monday, a large enough sales volume should make up for it.
We also encourage you to take a good look at your current inventory in anticipation of the coming shopping season. Make sure you have plenty of stock on hand. The last thing you want is to be left high and dry on those particular brands and styles you sell most of. Make sure you have plenty of units ready to go so that your customers walk away with smiles on their faces.
After Christmas Value
This Christmas season will come and go like all others before. In January and February, you'll have bargain hunters who are either limited their budgets during the Christmas season or are so strapped by credit card bills that they don't want to spend a ton of money on new sunglasses. They are ideal candidates for the quality and pricing message.
Work on reminding customers that your Olympic Eyewear brands match high-end brands in quality and fashion, but not in price. Let it be known that your customers don't have to spend a week's pay or more to get a great pair of sunglasses that look good and will last. All they have to do is choose an Olympic brand instead of a higher-priced alternative.
The quality and pricing message is something we talk a lot about because it is the key selling point for our designer-like sunglasses. As an eyewear retailer, you need every angle possible to reach your customers. This is one angle that consistently works well quarter after quarter.