Tips for Selling Merchandise at Concerts

Feb 16, 2017 Olympic Eyewear


Looking for a way to make a little extra cash? If you live in a happening city with music festivals and concerts frequently coming to town, you may be able to earn a bit of money off the large crowds they attract. A lot of music events allow vendors to set up a booth or table on the premises for a small fee. When you have a product to sell, this gives you access to a lot of potential buyers in one place.

If you are interested in this opportunity, you can purchase items in bulk from a wholesale supplier and resell them individually for profit. Start by looking at the concert schedule for the year at the major sites in your city and reach out to the venue or organizers of the event to see what is required to be a vendor. In many cases, the earlier you book, the better the deal.

Once you have reserved your spot, determine your inventory of products and make a plan. A great option to buy in bulk is sunglasses, particularly if the concert is outside or the artist uses a lot of lights in the performance. Simply go online and order several fashionable styles from a wholesale sunglasses distributor and sell each one at or near its retail price.

To make sure you have a smooth and profitable experience selling bulk items as concert or event merchandise, follow the tips below for how to sell sunglasses.

cafeteria before show

Consider Table Placement

If it's possible to pick your location when you sign up to be a vendor, try to get a high-traffic spot near the entrance/exit or concessions/bar. When placement isn't assigned ahead of time, make sure to get there as early as possible to pick a prime spot and get set up before people start trickling into the venue. In situations where you are assigned a low-traffic area, don't be afraid to call people over or walk the crowd to let people know you are there. Make sure you have a friend help, however, as someone should be standing at your table and available to make a sale at all times.

modern cash register

Offer Various Payment Options

There are multiple ways to pay for things nowadays, so make sure you are prepared to accept most methods. Get change ahead of time so it is ready when customers pay in cash and need to break a bill. Also set yourself up to accept credit and debit cards through an app or other mobile payment system. Many people don't carry cash around, and not being able to process a card will limit your transactions.

colourful sunglasses on display

Focus On Your Display Of Inventory

Wherever your stand or table is located, try to make yourself stand out. Make sure your display is well lit, organized and clean. Create a big sign that catches attention and highlights your best products. If you have access to electricity, you can even add decorative lights to your area to draw in the crowd. It also helps to have a nice variety of product options to meet different tastes – Wayfarers, aviators, oversized, etc.

music festival crowd

Interact with Concert Goers

Vendors who put up a sign and then just wait for customers to come to them are missing the mark. Interact with everyone who walks by, even if they aren't making a purchase. Be friendly, personable and not too salesy. Once you get someone interested in buying your merchandise, offer them a special deal to make it more appealing. For example, if you are selling one pair of sunglasses for $12, offer two pairs for $20. Just make sure whatever prices you give, you leave room so that you can still make a profit.

Although it may not work as a full-time business, selling merchandise at concerts or other large events can be a great way to make some money on the side. As long as you are prepared and selling quality products, you have a great opportunity to earn a profit.

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