Olympic Eyewear has been in business for quite a few years now. Rest assured we did not open our wholesale operation and find instant success overnight. Very few companies do. We built our business slowly, over many months and years. That is the nature of the beast. The same thing applies to retail.
If you are an Olympic customer feeling frustrated that your business isn't growing as fast as you'd like, we want to encourage you to hang in there. Any business worth running takes time to build. In the meantime, we want to remind you of one of the fundamental principles of business: you need to spend money to make money.
Before you run away screaming, we are not suggesting you need to put a third mortgage on your house and purchase hundreds of thousands of dollars in inventory. We aren't suggesting you need to buy every pair of sunglasses on our shelves to make money. But you do have to be willing to invest in your business.
The good news is that there are affordable ways to grow your business over time. As any successful business owner will attest, investing in your business is more about being willing to spend rather than actually spending big. It is okay to look for affordable investments that will keep your business growing without breaking the bank.
Invest in Home Parties
Believe it or not, home parties are a fantastic way to sell a lot of products. People sell cosmetics and food storage containers at home parties, right? You can do the same thing with sunglasses. Here's what you do:
Invest in a few different styles of sunglasses and order them from us. While you are waiting for delivery, create your own digital catalog using the information you find on our website. Then either print that catalog or put a copy on your mobile device. Organize a home party and pass the catalog around.
We think printing the catalog is a better idea because you can place a copy in the hands of every person who attends. They will take those copies home and share with family members, too. So yes, it will cost you a little bit to print to hold a home party, but your costs will be covered with a few orders.
Slap Some Magnets on Your Car
One of the biggest hurdles in retail is getting your name out there. In other words, people cannot buy from you if they don't know your company exists. A terrific way to get your name out there is to order some magnets for the side of your car. Magnets are effective and, more importantly, very affordable. For less than $50 you can get a magnet for each door.
Print up Fliers and Coupons
There is a myth in modern business that paper printing is dead. It's not. Marketing statistics show that, despite the prevalence of online marketing, printing materials you can put in the hands of your customers is still a very effective way to generate sales.
Investing in printed materials means investing in something you can hand directly to your customers – even if they do not purchase from you at the moment. They will take that piece of paper home and stick it on the refrigerator or the desk. Every time they see it, they will be reminded that you have great Olympic Eyewear sunglasses for sale.
We wish you well in your retail endeavors. Remember to hang in there and keep at it. You can build a great business over time if you are patient and willing to work.