designer sunglasses wholesale

  • Cheap Sunglasses and the Psychology of Luxury


    It can be tough for a company like ours to convince retailers to buy bulk designer sunglasses. Our brands are not as well-known as Bausch & Lomb, Gucci, and all the rest. And yet, we know from experience that it is possible to apply the psychology of luxury to sell cheap sunglasses that cost a fraction of what consumers would pay for high-end brands. The psychology of luxury is an interestin...

  • How to Elevate Your Selection of Designer Sunglasses


    As a retailer, you make your money purchasing wholesale sunglasses from us and then selling them to your customers. Your sales depend heavily on stocking the types of designer sunglasses your customers want. But figuring out what they want is the tricky part. Success equates to elevating your selection so that what you offer is always in demand. We want to help by being your bulk supplier of sungl...

  • New to Designer Sunglasses Here's What Your Customers Want


    We have been in the bulk sunglasses business for years. We've had more than our fair share of opportunities to help new retailers launch their businesses. If you are new to designer sunglasses, you have come to the right place. Let us make your first lesson an introduction to what your customers really want. Consider the reality that sunglasses are extremely common. Your customers can buy shades...

  • Affordable Designer Sunglasses Brands


    There was an article recently published on the Carscoops website that got us thinking about brands. Here at OE Sunglasses, we distribute nearly 2-dozen brands of affordable designer sunglasses designed to compete with all the top brands on the market. What makes our  wholesale sunglasses brands so special is affordability. Affordable designer sunglasses represent a product that customers want. ...

  • Marketing Designer Sunglasses through Social Media Influencers


    Here at Olympic Eyewear, we strive to do more than just sell wholesale designer sunglasses to retailers. We want to help our customers succeed. To that end, we are always thinking of ways retailers can market their sunglasses to a larger but more targeted audience. Here is a suggestion: marketing through social media influencers. Influencer marketing is more appropriate for fully established ret...

  • Summer Is Waning – Are You Prepared for Autumn Sales?


    It is no secret that summer is peak season for men's and women's sunglasses. You sell more kid's sunglasses during the summer months, too. But now, summer 2021 is waning. Schools in some southern states are already in session. Almost everyone else goes back after Labor Day. What does that mean to you? It means that it is time to begin preparing for autumn sales. Even though summer is peak season...

  • Can't Compete Online? Go Where the People Are


    Selling sunglasses online can be tough. Competing against corporate giants like Amazon and Walmart isn't easy. Then again, nothing ever is in retail. But those who win the retail game find ways to compete. You can to. If you are having trouble competing online, here's a suggestion: go where the people are. As wonderful as it is, the online model depends on drawing customers to your site. Yet the...

  • Why Do People Think Sunglasses Look Cool?


    As a retailer of designer sunglasses, you know your customers think the products you sell are cool. You also know that some people buy sunglasses based solely on how cool they look. Have you ever stopped to question why that is? No one really knows for sure, but scientists have been trying to figure it out for quite some time. In a fascinating Esquire article published in March 2021, contributor...

  • Blogging About Sunglasses: Your New Goal for 2021


    Regular readers of our blog know that we publish new posts of this type about twice per month. Some months we might get ambitious and publish more. The point is that we keep our blog updated with new content on a regular basis. We do this for two reasons: to keep search engines happy and to give our customers a reason to visit our site at least a couple of times per month. Are you blogging about s...

  • How to Promote Sunglasses with Lifestyle Marketing


    Both your company and ours are involved in an industry that relies disproportionately on marketing for success. The truth is that sunglasses have not changed much in the last 20 to 30 years. So we manage to set ourselves apart from the competition primarily by how we market. That is not a bad thing, by the way. Marketing plays a crucial role in business success regardless of industry. Knowing ho...