To sell sunglasses online, you need more than simply a stockpile of sunglasses to sell. You need to find a supplier that delivers quality eyewear. You need to know what's trending. And most importantly, you need to market yourself to help people discover why they should buy their shades from you.
Olympic Eyewear makes it easy for you to resell our sunglasses by providing bulk discounts on some of today's hottest styles. We do the fashion trends research for you, which means you spend less time browsing for this year's "It" looks and more time focusing on building your business.
Whether you're just starting to sell sunglasses online or just want to give your bottom line a boost, here are our top picks on how to make more profits.
SELL SUNGLASSES ONLINE WITH THESE 4 TIPS
First, set up and Online Shop
Having an authentic e-boutique carries multiple benefits:
- It makes you look like a real company
- It builds trust
- It makes it easy to take payments and collect customer data
- It helps people find you on the web
- It gives you a place to showcase the sunglasses you sell
Best of all, you can open an online shop in very little time, thanks to user friendly website builders and tools like Shopify, Squarespace, and Weebly. No coding required, no massive cost investment, just time, a business name, and a content direction is all it takes.
Refashion Sunglasses for One-of-a-Kind Looks
If you're the least bit creative, you can buy sunglasses in bulk and put your own twist on each pair before they're live in your store. Sites like Etsy are designated for handcrafted wares, which means the people who shop there are likely to indulge in homemade or refashioned items.
You can add glitter, rhinestones, or other media to the frames and handles, hand-paint designs around the rims, or add a fun pattern. Ideally, you might carve a niche in the sunglasses market by offering one-of-a-kind shades.
Advertise on Facebook and Other Social Channels
Facebook boasts over 1 billion users, or roughly 1 in 7 total human beings. People flock to Facebook for a variety of reasons, and shopping is a growing one.
You can purchase Facebook ads for just a few dollars a day, deciding exactly how much you want to spend and what type of people you want to see your ads. Their built-in analytics dashboard can help you track ad activity so you can see what's working and what isn't.
Facebook isn't your only social media selling option. You can buy Twitter ads in much the same way as Facebook. Or you can establish your brand on Instagram and Pinterest and showcase your product.
Build your Blog
Aside from the fact that you sell sunglasses online, you want to give people a reason to buy from you rather than another vendor.
In today's digital world, content is king. You can build value in your brand by featuring sunglasses-related blog articles that position you as a leader in the sunglasses market.
You could talk about current design trends, give advice on how to choose sunglasses based on face shape, show pictures of satisfied customers sporting the shades they bought from you, or talk about what's new in the sunglasses industry. You can then use these blog articles to generate more web traffic by posting them to social media sites or sharing them in your email marketing.
SUMMARY
People can buy just about anything they need online, especially when it comes to sunglasses. In 2015 alone, online sunglasses sales worldwide generated over $210 million in revenue. And that number is only expected to grow, which could mean a lucrative business opportunity if you decide to sell sunglasses online.