Nov 20, 2014

Overcoming the Wholesale Sunglasses Consumer Debate: To Have or Not to Have Designer Sunglasses?

A common question that sunglass retailers and wholesale sunglasses kiosks receive are questions about the differences between $500 designer brands and $30 wholesale designer sunglasses. To help retailers overcome these common questions and concerns, Olympic Eyewear has prepared a FAQ forum.

Is it true that the same company makes most sunglasses?

Yes, in fact, Italian designer Luxottica manufactures most sunglasses. Some of the brand names they have helped manufacture and create include Burberry, Prada, Polo Ralph Lauren, Chanel, Paul Smith, Tiffany, Stella McCartney, Versace, Persol, Vogue, Tory Burch, Miu Miu, Dolce & Gabbana and Donna Karan.

Are the same manufacturers selling sunglasses?

Yes, most sunglass manufacturers are selling designer sunglasses; Luxottica not only makes these popular designer brands, but also owns Pearle Vision, LensCrafters and Sunglass Hut.

Are sunglass markups as significant as they seem?

Luxottica claims each pair of sunglasses has a profit of $0.62 per $1.00. After deducting advertising, sales, licensing royalties and overhead, this figure is $0.52 per $1.00. To put that into perspective that is a $260 profit on a pair of $500 sunglasses.

Do expensive sunglasses offer more eye protection?

Prominent ophthalmologists report that designer sunglasses provide the same identical protection as designer trends that cost several hundred dollars. For $30 to $40, consumers can rest assured they are getting the same benefits as more expensive brands, which includes protection against ultra-violet rays and even polarizing lenses.

Is purchasing an inexpensive pair of sunglasses detrimental?

No, as the significant reason most people wear sunglasses is to help block and reduce regular white light, which inexpensive sunglasses do perfectly.

How much are name brand sunglass designs costing?

All sunglasses are subject to damage and loss, including fashionistas wanting to keep up with the latest, modern styles. If someone were to spend $200 a year on new sunglasses, at a minimum of four-percent interest, multiply that by 50 years and before someone knows it, they’ve invested $30,000 in designer sunglasses. A better option is to choose a retailer that works with bulk sunglasses providers and offers affordable, high-quality sunglasses.



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