Nov 05, 2014

Olympic Eyewear Sports Bulk Sunglasses Wayfarer

The history of Ray-Ban bulk sunglasses Wayfarer extends back to 1956. At the time, Ray-Ban was breaking all fashion rules, creating an innovative design that moved past metal eyewear and into more modern, plastic styles. Immediate success followed in the 1950s and 1960s, as celebrities were seen sporting these must-have accessories.

Unfortunately, in the 1970s, popularity of bulk sunglasses Wayfarer began to fade. Boosting the Wayfarer sunglasses brand, the cult-classic movie, “The Blue Brothers” helped increase sales to 18,000 pairs in 1981. In 1982, Wayfarer made a deal with Hollywood, and television shows for strategic product placement. This wholesale designer sunglasses deal was a $50,000 contract with Unique Product Placement, located in Burbank, California. They agreed to have bulk sunglasses Wayfarer appear as featured designs in more than 60 movies and television shows annually. This plan was to be effective through 2007.

In 1983, Tom Cruise’s “Risky Business” propelled the Wayfarer brand to new heights. In fact, that year alone, more than 360,000 Wayfarer sunglasses were sold. After three years, more movies were becoming iconic, associated with “Moonlighting,” “Miami Vice,” “The Breakfast Club” and popular celebrities such as Blondie’s lead singer, Debbie Harry, Elvis Costello, Michael Jackson, Johnny Marr, Madonna and members of U2. Celebrities soon caught onto this trend and Wayfarers were stylishly being sported by Jack Nicholson, Max Headroom and fashion icon Anna Wintour.

In the 1990s, Wayfarers once again started to decline and were losing sales to more contemporary, fashionable wraparound frames. After undergoing a major redesign, Wayfarer frames were smaller and less angular, featuring a lighter plastic.

Once again in the late 2000s, Wayfarers made a comeback on the red carpet and was sported by Chloë Sevigny and the famous Mary-Kate Olsen. The vampire cult-classic “Twilight” also featured the main character, Edward Cullen, sporting Wayfarers. In 2010, pop sensation and Grammy nominated Katy Perry wore Wayfarer sunglasses in her “Teenage Dream” video.

Wayfarer designs are now available in either Original Wayfarer, New Wayfarer and Wayfarer Folding styles. In fact, in October 2007, Wayfarer sunglasses were rated the third bestselling sunglass style, which makes them a profitable revenue source for retailers that are looking for top-notch accessories.

Popular among both men and women, several companies have tried to successfully copy Wayfarer Styles, including high-end fashion designers, but in the end, iconic is not created, it is earned.


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