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Our industry is somewhat unique compared to most others involving consumer goods. Just about every adult needs and wants good sunglasses, but deciding what to purchase doesn't necessarily come easy. Consumers can feel overwhelmed by the sheer number of options for men, women, and children. How can you help? By guiding your customers to the right pair for each of them. You know the drill. Designer ...

Whether or not you believe style trends are pushed by the fashion industry in order to sell stuff, you cannot deny that trends still exist. We see them in our wholesale sunglasses industry  all the time. Right now, one of the more intriguing trends is quiet luxury. We encourage you to be mindful of that trend as we head into the 2023 holiday shopping season. Quiet luxury is a trend in both fash...

As this post is being put together, the final days of spring are at hand. It will not be long before the June solstice and the official start of summer. We know what that means, right? Of course. It means peak season for sunglasses. The most profitable season for our industry is here! Now it's time to make the most of it. Being a leading distributor of wholesale sunglasses, there are certain s...

It is an annual rite of passage experienced every summer: losing a favorite pair of sunglasses. It happens every year. Your neighbor will spend a ton of money on a pair of high-end designer sunglasses from a company like Oakley, only to find himself in tears when they go missing. Meanwhile, your coworker will not realize how much she loves her Prada shades until she can't find them. We are all abo...